H&M Celebrates 20 Years of Iconic Guest Designer Collaborations with Limited Re-releases of Pre-Loved Pieces

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This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is now revisiting its most legendary and beloved collaborative collections through a special release of pre-loved items.

Now, fashion lovers have a second chance to access iconic pieces from these era-defining collaborations/acclaimed collaborations, through H&M’s pre-loved initiative. The items were sourced through partnerships with the online pre-loved marketplace Sellpy and global vintage retailers. Giving a second life to pre-loved garments is part of H&M’s commitment to moving towards a circular fashion economy through innovative sustainable solutions for our customers.

The exclusive selection contains pieces from across the spectrum of H&M guest designers, from Viktor & Rolf to Versace, Marni to Moschino, Stella McCartney to Sonia Rykiel. The pre-loved pieces will launch through a series of drops in seven global stores, and online. Each store activation will be an elevated experience that brings the collections to life in a fresh way.

The designers featured within the re-release project are Karl Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009), Jimmy Choo (autumn 2009), Sonia Rykiel (spring 2010), Lanvin (autumn 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela, (autumn 2012) Isabel Marant (2013), Alexander Wang (2014), Balmain (2015), KENZO (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Toga Archives (2021), Mugler (spring 2023), and Rabanne (autumn 2023).

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[Photo Credit: Courtesy of H&M]

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