First conceived in 2007, the Prada Galleria has become an icon of the Prada universe, named after the historic boutique opened by Mario Prada in Milan’s Galleria Vittorio Emanuele II in 1913. A symbol of constant reinvention, it mirrors the times while remaining timeless.
Today, it takes new form with an original campaign: Scarlett Johansson stars in a short film by award-winning director Yorgos Lanthimos, who reimagines the Galleria through his singular cinematic vision.
Creative Directors: Miuccia Prada and Raf Simons
Talent: Scarlett Johansson
Film Director: Yorgos Lanthimos
Campaign Creative Director: Ferdinando Verderi
[Photo Credit: Yorgos Lanthimos for Prada – Video Credit: Prada/YouTube]
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