Get your coin, girl!
ST-GERMAIN Elderflower Liqueur announces a new collaboration with renowned actress Sophie Turner, who joins the brand in their mission to inspire people to ‘Spritz Up Your Summer’. The multifaceted campaign launches today with a content series starring Sophie, which brings to life the bright qualities of the brand’s signature cocktail, the ST-GERMAIN Hugo Spritz. The cocktail serves as Sophie’s co-star, as she searches for her ‘perfect match’ in the South of France. The campaign will extend throughout the summer with a Spritz Counter, a playful new take on the iconic department store beauty counter at luxury retailer, Bergdorf Goodman, where guests can sample the ST-GERMAIN Hugo Spritz.
“I am thrilled to collaborate with the St-Germain team to help inspire people to spritz up their summer,” said Sophie Turner. “St-Germain Hugo Spritz – is certainly my go-to cocktail this season”.
Whatever! We’re just here to judge the dress.
Honestly, we adore these kinds of celebrity brand moments. They’re so nakedly about the money and no one even tries to pretend otherwise. “I am thrilled to collaborate with the St-Germain team to help inspire people to spritz up their summer!” Sure, girl! Of course you are! As for the dress, it’s well-chosen because it looks good in pictures, lightly evokes the brand, and isn’t so trendy or idiosyncratic (it’s borderline generic, to be blunt) that it distracts from the product. She looks pretty great in it, but from a design perspective, we hate the way the bust marries to the skirt, producing an effect that flatters nothing. But hey, let’s all have Sophie Turner’s fave cocktail of summer ’24!
The ST-GERMAIN Hugo Spritz Recipe
Ingredients
· 1 1/2 oz ST-GERMAIN elderflower liqueur
· 2 oz MARTINI prosecco
· 2 oz Soda water
· Mint sprig & Lime wedge for garnish
Directions: Add ice into a wine glass. Pour ST-GERMAIN and top with sparkling wine and soda water. Stir the drink to combine all the ingredients. Garnish with a mint sprig and lime wedge.
Style Credits:
– Zimmermann Lemon Yellow Silk Open Back Slip Dress
– Tilly Sveaas Jewelry
[Photo Credit: Photos by Matt Canals, Courtesy of St-Germain – Video Credit: St-Germain Drinks/YouTube]
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