We are delighted to announce our upcoming collaboration with the Paris-based top interior designer and architect India Mahdavi. The colourful collection is designed for everyday life and includes a curated range of crafted ceramics and textiles in natural materials, such as plates and large serving bowls, cushion covers and a blanket. The INDIA MAHDAVI x H&M HOME collection launches in selected stores and online at hm.com/home on 28 April 2022.
“With this collection, H&M HOME has offered me the opportunity to spread a joyful palette of colours on an international scale”, India Mahdavi.
Key pieces in the exclusive collection include a variety of alluring ceramics, such as iconic plates, serving bowls and vases, exquisite textiles in natural materials, in the form of cushions, a blanket and a large rug, and is developed from a craftmanship perspective, putting the artisanal know how in focus. “I designed this collection by first identifying European manufacturers among the H&M HOME suppliers and with whom there was an understanding of common values. “
With gradient colour plays, bright hues, and out-of-focus graphics, India Mahdavi was inspired by the blinding colours you see when you close your eyes in front of the sun. This collection was conceived like a wind of optimism in a world of uncertainty.
“India Mahdavi is the well-thought-of designer in bringing joy, optimism and colour to the world of interiors. We wanted to create a poetic and contemplative collection, focusing on crafted quality and joyful colours, and we can’t wait to introduce our customers to India’s impeccable sense of colour and design aesthetics”, Evelina Kravaev-Söderberg, Head of Design and Creative at H&M HOME.
[Photo Credit: Courtesy of H&M]
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