Gucci’s ‘Hollywood Forever’ Sunglasses Ad Campaign

Posted on May 14, 2021

In colourful tiled bathrooms taking extravagant bubble baths, a cast of characters showcase the new Hollywood Forever crystal-studded sunglasses.
First launched in 2017, the Hollywood Forever eyewear concept is revamped for 2021, bringing vintage glamour to a contemporary lineup of sunglasses with glittering crystals that are meticulously applied by hand. Shot by artist, photographer and director Harmony Korine, the mood of the new campaign is playful and fun as bubbles float against a backdrop of bright tiled walls, framing these glamourous and lively vignettes.
Bold contours and exaggerated volumes define the new metal and acetate styles including a cat-eye silhouette reimagined with sharp corners and spoked edges, heart-shaped lenses, and a classic round design revisited with an oversize front.





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