Amy Adams for Max Mara’s Fall 2014 Ad Campaign

Posted on July 16, 2014

We really love these shots of Amy for Max Mara. They have a sultry, “late ’70s cosmetics ad” kinda feel to them.


Amy-Adams-Max-Mara-Campaign-Fall-2014-Tom-Lorenzo-Site-TLO (1)Amy Adams for Max Mara’s Fall 2014 ad campaign photographed by Mario Sorrenti.

Amy-Adams-Max-Mara-Campaign-Fall-2014-Tom-Lorenzo-Site-TLO (2)

Amy-Adams-Max-Mara-Campaign-Fall-2014-Tom-Lorenzo-Site-TLO (3)

Amy-Adams-Max-Mara-Campaign-Fall-2014-Tom-Lorenzo-Site-TLO (4)

Except her makeup looks kinda strange to us. The eye makeup’s so smokey and heavy that she looks like she’s been crying – or she has a really bad cold and she decided the best treatment for it was eye shadow.

Minor complaint, though. The coat, bags, shades and hair are all so gorgeous that it more than makes up for the pinkeye makeup.






[Photo Credit: Mario Sorrenti for Max Mara]

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  • Is it just me or does it look like she has hair growing under her lower lashes? Like maybe it wasn’t a terrific idea to match the eye makeup to the color of her hair and eyebrows?

  • Sarah

    Ooh. Love those shades. She proved her 70’s chops in Hustle, so I see why they had her do this shoot!

    • bitchybitchybitchy

      Adams really pulled off the 70’s look in American Hustle, and she looks great in this spread.

      • Sarah

        I think part of it is that while she’s undeniably lovely, and sexy when she wants to be, she doesn’t have that sort of cookie-cutter over-tanned/ultra slim/boob job look that has defined “sexy” for the last couple of decades, which made her seem more authentic for the time.

        • Grumpy Girl

          That is a perfect explanation. I was completely unable to explain it to myself until I read what you wrote. (Which makes me sound more crazy than I am . . .)

          • Sarah

            Looks-wise, I am also a fan of creamy-skinned redheads, since I am one. I’d jump the fence for her, or me, now that I think on it – now who’s crazy?

        • bassfemme

          Yes, a thousand times, YES!!

        • bitchybitchybitchy

          Great explanation. Amy Adams can play fresh-faced, glam, sexy. I still remember her performance in “Junebug”, which might be my personal favorite Amy Adams role. She was note-perfect in that film.

        • Judih1

          Well said!!!

    • FuhUgh

      Hand over the sunglasses, and no one gets hurt.

  • Jessica Freeman


  • HeisenbergHattie

    Very pretty. The colors of fall are so attractive.

  • ctopine

    I think these pictures are awful. The makeup is horrible, her face seems wooden in every picture, and the first picture looks like she’s fallen down and is waiting for someone to help her up.

    • jbj

      She also looks like a mouth breather.

    • Imasewsure

      I don’t think the pictures are awful since I think they actually show off the products rather than the actress but I did laugh at the first one… she looks like she did a “fake fall” to attract someone’s attention – and now she is waiting to be noticed (along with her bag and coat)

  • Breathtakingly beautiful. The richness of those colors combined with the color of her hair is just gorgeous.

  • hughman

    “I can’t seem to forget you… your Windsong stays on my mind.”

    • FibonacciSequins

      Kinda young, kinda now…Charlie! Kinda free, kinda wow…Charlie!

      • hughman

        Charlie is dead to me. She knows what she did.

        • FibonacciSequins

          She splashed you when she was stepping out of her vintage Rolls, didn’t she? Or did she tell Bobby Short to have you kicked out of the Carlyle?

      • Sarah

        It’s here – new extra rich liquid Prell!

        • zenobar

          “And they’ll tell two friends…and they’ll tell two friends…and they’ll tell two friends…” – Yes, I know, that was Faberge Original. But Gee, Your Hair Smells Terrific.

          • Anna

            Ha! I just saw The Simpsons episode the other day where they had the “Gee Your Hair Smells Terrific Arena.”

            I loved that shampoo.

          • zenobar

            They still sell it at the Vermont Country Store! (Along with Lemon Up and a whole host of other retro beauty products.)

          • Anna

            I saw that! I wonder if it still smells the same, I remember it disappearing from stores where I lived maybe late ’80s-ish and then seeing it again in the mid-’90s at our local grocery store. It was my favourite childhood shampoo, my mom would always wash my hair with it and then spray Love’s Baby Soft after. If she felt like indulging me, sometimes she’d let me use the Jean Nate!

          • Bonnie Blue

            I still wear Jean Nate sometimes! (runs and hides)

          • Anna

            Nothing wrong with that! I remember it smelling very good, albeit that was whatever my mom used in the ’80s. Not sure what it’s like now.

          • Bonnie Blue

            Oh, it smells exactly the same. You can still get the after-bath splash and the powder still smells the same also. The drugstores usually sell it at Xmas. I remember the commercial in the 1970’s with the girl jockey. My dad used to call it “Smelly Nate” but I love it.

          • Anna

            I’ll have to keep an eye out, good to know it hasn’t changed. The modern formulations of a lot of those classic fragrances are just heinous now.

          • Maria Photinakis

            I see Jean Nate on sale all the time up here in the northeast at CVS, Walgreens, Rite Aid and Duane Reade. My mom looooves the stuff and goes through it pretty fast (admittedly I like it too, but to me it is my mom’s “after-bath splash” and not something I can/should ever wear)

          • Fordzo a.k.a. Fancy Mukluks

            My Aunt Bee still wears Jean Nate. I don’t know if she can still buy it somewhere, or if she stockpiled it back in the ’80s.

          • Sarah

            I love that catalog. That’s where I get Grandpa’s Pine Tar Soap which smells simultaneously gross and awesome.

        • decormaven

          Body on Tap. “It’s brewed with one-third real beer – but don’t drink it!”

        • Terri Terri

          Prell shampoo! Also known as Tide for Hair.
          sidenote- – I’m so old, I remember Dial shampoo in a glass bottle.

      • Oops, I inadverently ripped you off by commenting before scrolling. I am singing the same damn song right now.

      • mjude

        another reason why I love the BK’s you guys are the best. how about an eve cig?

        • zenobar

          Thanks, but I prefer to sneak Satins.

      • snarkalicious

        My mother STILL wears Charlie. Also, you two need to do a spin-off blog. 🙂

    • Fordzo a.k.a. Fancy Mukluks

      I immediately started singing, “I can bring home the bacon…fry it up in a pan…”

      • TLJezebel


      • smayper

        THANK YOU!! All of you for the ’70s ad references. That bring home the bacon one will stay with me forever — and I only saw it at other people’s houses, since we didn’t have a TV. I was determined to be a sexy working woman. Also, anyone get a “Breck Girl” vibe? Remember when conditioner was called cream rinse? Oh how I wanted those glossy waves…succeeded in making my hair oily and flat. Sigh.

        • zenobar

          Suave Strawberry Creme Rinse! Yes!

          • Sarah

            OH man. I still remember when I hit puberty and my hair turned in to a Brillo pad, so my mom announced that I’d have to begin using Jhirmack Creme Rinse, which I felt smelled like a Mom and not like Love’s Baby Soft, which was far preferable.

          • zenobar

            I liked Love’s Baby Soft, but my preferred boy-bait was Heaven Scent. (The 80s formula, natch. I recently sniffed a bottle of the new stuff, and it smells even cheaper than back in the day, if that’s even possible.)

          • Sarah

            My big sister was dating age in the early 80’s, hence my fascination with Baby Soft. I thought that’s what Grown Up Girls smelled like. Now I’m grown up, and I smell like cocoa butter, mostly, with a whiff of Irish Spring. Not at all what I’d pictured…

          • Fordzo a.k.a. Fancy Mukluks

            I was a fan of Coty Musk. I thought that sounded sexy. “Musk”

            I’d read far too many Johanna Lindsey novels.

        • mjude

          dear god I still call it cream rinse! LOL

        • zenobar

          If you want a super creepy throwback commercial, check out the “1977 Tickle Roll-On Commercial” on YouTube. It really triggers the “back away slowly” response.

          • FibonacciSequins

            Ha, I’d totally forgotten that Tickle Roll-On commercial. Scary!

        • Fordzo a.k.a. Fancy Mukluks

          My mom still calls it cream rinse. My dad banned it because he thought it was for sluts. My sister and I hid it in a Mr. Bubble bottle.

          • smayper

            You rebels, you! Probably grew up to be women who didn’t wear slips.

          • Fordzo a.k.a. Fancy Mukluks

            *Gasp* If I didn’t wear a slip, where would I pin my emergency $10 bill?

    • Jennifer Bober

      Tab, Tab Cola, it’s a beautiful treat. Tab, Tab Cola, for beautiful people!

    • zenobar

      “I can bring home the bacon…fry it up in a pan…”

      • conniemd

        And never let him forget that he’s a man. Because I’m a woman – Enjoli. I can still actually sing that. It was so 70’s. At that point feminism was focused on being superwoman, working, cooking, cleaning and being sexy. Women would be throwing rotten tomatoes at that commercial now saying “he can fry up the damn bacon, I’ve been working all day,” or take the woman out to dinner.

        Feminism has progressed beyond Enjoli.

        • Fordzo a.k.a. Fancy Mukluks

          In the second verse, he offers to make dinner – for the kids. No mention of feeding her. Even as a…toddler, yes, yes I was a toddler when I saw that commercial…I was pissed for that woman because I assumed he wanted her to fix herself a bologna sandwich or something while she congratulated him for fixing macaroni and cheese for the kids.

    • Nothing comes between me and my Calvins.

    • Vtg Fashion Library

      I was thinking Breck Girl, but either way, she can do no wrong in my eyes. Sure, she’s not a model, but she seems real, and I’d really like to hang out with her.

    • Judih1

      wow, what a blast from the past. good call

  • Grumpy Girl

    I want the coat and the handbags, based on these photos. (IRL, if I had the money to spend, the colors would look like shit on me. Probably literally.)

  • Danielle

    Gorgeous. Her skin looks like porcelain.

  • FibonacciSequins

    The makeup is not good at all. Aside from the eye makeup issues, the lipstick was applied outside her natural lower lip line and makes her lower lip look too heavy. The blush is too orange. It looks like they tried to exactly match the makeup colors to her hair and eye colors. They made a beautiful woman less attractive, not more.

    I do like the general mood of the shoot-very 1970s.

    • Qitkat

      I didn’t notice the makeup issues at first. The eyes still don’t bother me, but I see what you mean about the lips. Still I’d rather see that from some misguided makeup artist rather than her artificially plumping them for the rest of time.

      She still looks gorgeous to me. That Hair!!

    • Terri Terri

      The lipstick around the mouth is so Erica Kane to me….

  • elleg929

    The sunglasses picture is stunning.

  • AnnaleighBelle

    The sunglasses close-up is very Ann-Margret to me.

  • KT

    The makeup is SO weird and splotchy — which is only noticeable in the second shot. I can actually see her under eye concealer… come on now.

    She looks gorgeous otherwise. This really is her look, and she should continue to strive for these 70s-inspired styles. Thank you, David O. Russell, for figuring that out.

  • MilaXX

    Beige and boring

    • Thomas

      Except for her hair! 😉

  • SamE

    She looks great here except for the eye makeup which makes her look like a 19th century consumption victim

  • TLJezebel

    Kinda monochromatic, no?

  • another_laura

    Oh, that coat…. and it’s cool and drizzly here in SF this morning so I can even imagine wearing it right. now.

  • Gatto Nero

    The warm/neutral palette in these shots looks so rich with her coloring.
    I don’t mind the dramatic eye, since the rest of her face is fairly clean, but maybe they could have steered away from the reddish browns and used slightly cooler shadows and liner.

  • kimmeister

    I’ll take one of everything except for the sunglasses. (They’re good sunglasses, they just wouldn’t work for my face shape.)

    • Sarah

      I dig those shoes in the first shot. I hadn’t noticed them at first pass, but they are purty. I shall wear them with the shades, since they’ll be fine on my face.

  • Dagney

    ooooo love! very Lynda Carter-Maybelline throw back-ish.

  • Jay

    I’m getting Liv Ullmann vides from her in that first picture. Always a good thing!

    I have to say that I’m kind of surprised that Amy Adams was chosen to be the face of an ad campaign. I find that, in both her film roles and photo shoots, she lacks the magnetism that makes me want to take a closer look.

  • Jennifer Bober

    Why, oh why, when she looks so freakin’ fabulous this way, does she insist on pulling her hair back so tightly she looks like she’s trying to pull a Joan Rivers on the red carpet?

    Loving the bag, coats and shades.

  • KateShouldBeWorking

    Dammit, Amy; now I’m gonna have to spend a bazillion dollars on sunglasses and hot oil treatments.

  • Everybody (of a certain age) sing: “There’s a fragrance that’s here today and they call it ‘Charlie.'”

    • EEKstl

      HA HA, I wrote my comment above before seeing yours. Clearly great 70’s minds think alike!

      • I did the same thing to another poster. I know what we’ll be singing in our head the rest of the day!

  • I want those sunglasses…and her hair. They are both glorious!

  • EEKstl

    Kinda here, kinda now!

  • BobStPaul

    Gorgeous – simply gorgeous.

  • Tanya Wade

    It’s so Faye Dunaway in Network. I approve.

  • mdcoon127

    Ultima II ads from the late 70s

  • frannyprof

    Does MaxMara make anything that is not in the beige/cream/brown category? Boring. Also, speaking of boring, if I were Jennifer Garner, I would be fuming right now. Her MaxMara ad campaign was dullsville compared to this.

    • Julie

      They’ve always been known for their camel coats. But I agree, the images are very monotone.

  • marlie

    The 70s drag is SO her thing. It just works for her. Plus, I love all of the pieces here.

  • tarqueeny

    It’s too monotone for my liking and I hate these poses where they fall to the ground like damsels in mock distress. It’s so Victorian.

    • picadillos

      Super monotone! Exactly my thoughts!

  • PinkyK

    Pink eye make up! Ha!

  • conniemd

    I rationally love Amy Adams.

  • Kimberlini

    The poses are stiff and awkward; the lipstick outside her lipline is horrible. But I love her hair. Too bad that’s not what they’re selling.

  • Shawn EH

    She always looks like she’s just been crying to me.

  • demidaemon

    The shot with the shades is the best, and it also covers up the horrid eye make up. WIN WIN.

  • Shannon Long

    Oh these are great! I particularly like the one with the shades.

  • P M

    That suede coat is EVERYTHING.

  • msdamselfly

    She’s selling it!

  • These are all pretty gorgeous, but did they have to go with such a monochromatic palette? You can barely tell that her eyes are blue.

  • cocohall

    Although I can understand why some BKs are not into the monochromatic palette, it would seem Max Mara’s express reason for signing Miss Amy was so her hair would resonate with the clothes/bags. Also, magazines with all their ads and editorials can become a bit like a bag of skittles, and the uniform color palette would actually serve to grab your attention. I think she looks great and her hair is just stunning.

  • Jarethee

    You know, I would have liked her to be in a bolder color of jacket/dress, but she’s still rocking this look.

    Somebody give this beautiful, talented woman an Oscar already! She’s been nominated like, 5 times.

  • nannypoo

    She looks pretty and the clothes and bags are great, but I never understand that pose where the model is lying on the floor. Did she fall? Get hit by a car? Trip getting off the bus? Why does no one help her up?

  • SuzyQuzey

    The makeup is terrible. Everything else is fab!

  • I love the shot with the sunglasses.

  • Jacob Bowen

    That close up of her face is DIVINE!

  • StrandedFashionista

    Not that I’m complaining but I think she’s going to ride the sexy 1970s thing for as long as she’s got the body to carry it off.

  • mjmiller77

    that shot with the sunglasses is absolutely stunning. She is one gorgeous lady!

  • Judih1

    Love Her! This does seem like a 70’s ad that Lauren Hutton would be in.

  • livesarah

    I see unprecedented levels of blandness. And the makeup is truly terrible.

  • Man Dala

    Too beige. Literally. I fell asleep.

  • Haley Buchanan

    I love Amy in 70’s drag. Just like the ladies of Mad Men tend to look great in updated versions of their Mad Men costumes, Amy rocks the updated American Hustle look.

  • throwaneyeonthis

    Ahhhh, Max Mara. Classic coat porn. Nobody does topstiching like the Italians.

  • Not feeling it.