Paz de La Huerta for Joe’s Jeans

Posted on July 07, 2011

There just isn’t enough Paz de la Huerta in the world, you guys. From a bitchy fashion blogger’s perspective, she’s pure gold on a silver platter under a diamond dome. Our week is made if we come across just one picture of her stumbling down a red carpet, mouth agape and eyes at half mast; with either her butt or her boobs the center of attention.

But alas, Paz just hasn’t been making the rounds as much as she should, possibly because bitchy fashion bloggers might say entirely accurate things about how she looks. Whatever the reason, we’re just happy to see her again and pleasantly surprised that she looks pretty great.

She’s the new face of Joe’s Jeans for their fall ad campaign celebrating the brand’s 10th anniversary. The press release fairy tells us that  creative director Joe Dahan chose Paz de la Huerta “for her sultry nature and untamed beauty,” and that the campaign was photographed by Tao Ruspoli, in an homage to Fellini.

We ask you, is this not the best use of her kind of look? She looks great; the pictures are eye-catching and just weird enough to suit her.

[Photo Credit: Joe Dahan via]

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  • Anonymous

    Sultry describes her well in these pictures.

  • Anonymous

    I love this girl she’s like Theda Bara, Rossy de Palma and Anna Magnani rolled into one!
    Can she act?

    • Oh, dear me no.

      • Anonymous

        well she *is* perfect as a whiny pain in the ass whore on boardwalk empire. 

  • MilaXX

    This is a case of world’s colliding in a good way. They left enough of her messy persona to make this work. Well done!

  • That second picture is the first time I’ve ever really “gotten” Paz. She looks amazing enough in this campaign that it’s almost enough to erase the memory of every tottering drunk, smeared lipstick, just rolled out of bed red carpet picture I’ve seen of her. 


    • Thank the good lord for the makeup artist that talked Paz into eye makeup and prevented her from eating a pot of lip rouge, for a change.

      Bare eyes and her usual chocolate frosting lipstick applied with a putty knife do Paz no favors.

  • Terence Ng

    Ah, I long for the days of The Mummy Returns. Anck-Su-Namun was my favorite character.

    • Rand Ortega

      Wasn’t that Patricia Velasquez?

      • Anonymous

        Yes, it was.

  • sweetlilvoice

    Love her on the horse-very Betty Paige.

  • Anonymous

    Yeah, that about sums it up. But the more important matter is: when is Boardwalk Empire returning?

  • Anonymous

    Hmmm…Tao Ruspoli.  Sounds familiar.  Is that Olivia Wilde’s ex?

    • Very Lazy


  • Anonymous

    Love it, LOVE her

  • Rand Ortega

    Love her. Those pics of her @ the Marmont are pure $. I miss the days of starlets being themselves instead of publicist controlled automatons. LiLo could learn a lot from this girl. Particularly how to throw a punch.

  • Mariah J

    I really like the first shot with the carousel horse. Very cool overall

  • Anonymous

    I really, really love the last shot. Whoever put this together definitely knows what they’re doing.

  • Anonymous

    love these shots….

  • She’s usually my fashion nemesis, but credit where it’s due:  she’s smoking in the first and last shots here.  She should never let that stylist out of her sight again.

  • Anonymous

    meh. When she’s posed and produced and airbrushed maybe she has something. Otherwise I prefer the gal whose pulled together on a more consistent basis, even with the occasional fashion out. Paz is just too ‘no, ma’am’ for me.

  • Anonymous

    Wow, she can look gorgeous. Go figure. I particularly like the 1st and last shot, very pinup glam. The middle pics remind you there’s still plenty of cray cray in there.

  • It’s nice to see her looking hot and not like a hot mess for a change. Thumbs up!

  • Anonymous

    I’m just scratching my head, wondering about that moment when the advertising dudes were all sitting around brainstoriming and one of them goes, “I know who we should get!! PAZ!!”  

    Anyway, she does look great. I like it.

  • i have a feeling that in person she looks like any of a number of random people one might run into this day or the next or the day after if one lives in just about any urban area complete w/ the requisite late postmodern postmannerist enclaves.

  • Anonymous

    How is this possible? She looks fabulous and nothing like the mess she is.

  • Vaniljekjeks

    This is the best she’s looked publicly.  She needs to throw away all her brown lipstick.  

  • Anonymous

    I find it interesting that there are no close up shots of her face. She does look pretty hot though.

    • Anonymous

      Yeah, I was hoping for a close-up of her face with professionally applied makeup (for once), but all we get are those tiny half-glimpses…

    • Because she’s selling jeans?

      • Anonymous

        Has that ever stopped any other brand from spotlighting a model/celeb’s face in an ad campaign? They paid a lot more to have her than just some unrecognizable model. 

  • Anonymous

    Wow. And I never thought I would see a photo I liked with her in it.

  • You know she’s secretly an astrophysicist.  This kind always is.

  • You know she’s secretly an astrophysicist.  This kind always is.

  • Helen C

    Why is she famous…?

  • Anonymous

    Cool pics.  If you hadn’t said it’s an ad campaign for jeans, I’d have no clue.  Is typical of Joe’s Jeans ads?

  • This is the best I’ve ever seen her look. I had come to wonder what all the fuss over her was about. Now I see.

  • Anonymous

    So THIS is how she looks good…

  • Anonymous

    Never looked better.

  • Anonymous

    It is the best use of her kind of looks. She looks so much better- and cleaner- than I’ve ever seen her.

  • Anonymous

    Very cool pics.

  • Anonymous

    Every time I look at her though, all I can think of is her being dirty in unusual places.

  • Paz de la Huerta – when you want your campaign to scream “Crazy Pants.” 

  • Alyson Lamble

    Can we perhaps get someone to resolve that she will always be photographed in black and white?  These are the best shots I’ve seen of her, well, EVER.

  • Lisa

    LOVE IT!  And I rarely think she looks good, but the pictures are great, and she looks wonderful!

  • Anonymous

    She is really pretty unattractive but she looks good here, mostly because she’s unrecognizable in these pictures.  

  • Ella Loure

    Good to see that she continues to maintain her disdain for bras

  • the photos are great, and well suited to her.

  • Anonymous

    she looks great and the photos are fun. the product being sold, however, is about as generic as Fruit of the Loom.

  • Anonymous

    She’s a smokin’ hot mess. Love this.

  • She is beautiful and smouldering when she doesn’t look like she’s coming off a five day bender.

  • Anonymous

    um, this is an advertisement for jeans?  sure…

  • Wow, they get her. She looks great.

  • Anonymous

    they don’t really sell the jeans though

  • She looks fantastic here.  And I also love seeing her on the red carpet.  She’s so cracktastic. 

  • I agree with you,I also like true religion UK jeans very much.

  • Anonymous

    Totally agree. She looks amazing.

  • Anonymous

    she’s a hot mess, but she’s perfect for this. 

  • Paz is actually hot here.

  • Anonymous

    Every carnie’s wet dream. As I scrolled through the pictures, I was thinking how this campaign was tailor made for her. She looks good and the ads suits her particular brand of beauty.

  • shorty j

    see how freaking adorable she is when she’s sober and showered??

  • Huh?  I had no idea she was so thin.  Or pretty.   

  • She looks like Anastasia Prikhodko!

    Check it:

  • Anonymous

    Gosh. She has Hepburn face in that last one!!!!!!!!!!!