For Ferragamo’s Fall-Winter 2025 campaign, the brand presents a celebration of the season through the lens of classic Italian cinema, starring Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer and Tim Schuhmacher. Building on the brand’s storied heritage as an icon of Italian culture, style and craftmanship, and a legacy rooted in the Golden Age of cinema, it showcases the timeless vision that has defined the brand through a series of evocative cinematic vignettes.
Through the perspective of Craig McDean, who pays homage to the visual language that has often codified Italian cinema, the campaign draws on the idea of stolen moments of longing forever immortalised on screen, positioning the product as protagonist with Maximilian Davis’ Ferragamo creations appearing in full focus.
[Photo Credit: Craig McDean for Ferragamo]
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