Hailey Bieber for DKNY Fall 2025 Ad Campaign

Pin

DKNY announces a bold, exciting partnership, introducing Hailey Bieber as its new global face. The collaboration marks a fresh chapter for the brand, rooted in New York street style and redefined through Hailey’s lens: timeless, self-assured, and effortlessly cool.

A modern-day muse and force of nature, Hailey brings a unique blend of quiet confidence, creative vision, and intuitive style that resonates worldwide. As a successful entrepreneur, model, new mother, and undeniable fashion force, she seamlessly bridges worlds — fashion and art, business and glamour— while remaining true to herself.

Throughout the campaign, Hailey’s personal style takes center stage. Each look captures her instinctive sartorial sensibility to mix past and present, pairing reimagined classics from the DKNY est. 1989 capsule with modern silhouettes from the seasonal collection.

Pin

Pin

Creative Direction by Trey Laird
Photographed by Mikael Jansson
Styled by Clare Richardson
Hair by James Pecis
Makeup by Hannah Murray

[Photo Credit: Mikael Jansson for DKNY – Video Credit: DKNY/YouTube]

• Ad Campaigns
• Clare Richardson
• DKNY
• Fall 2025 Ad Campaigns
• Fall 2025 Collections
• Hailey Bieber
• Hannah Murray
• James Pecis
• Mikael Jansson