H&M x Indian Designer Anamika Khanna Collaboration

Pin

H&M COLLABORATES WITH ANAMIKA KHANNA TO BRING CONTEMPORARY INDIAN STYLE AND CRAFT TO A GLOBAL AUDIENCE
The new H&M collaboration with Anamika Khanna celebrates the Indian designer’s signature eclecticism and flair for fusing glamour and craftsmanship with contemporary tailoring and luxe loungewear. Bringing the sartorial codes of India to an international customer, Anamika Khanna reimagines traditional silhouettes with a fresh and contemporary allure. The collection comprises womenswear, menswear, jewellery and accessories, and will launch in selected stores and online at hm.com on 5 September 2024.

“I’ve always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary,” says Anamika Khanna.

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

Pin

[Photo Credit: Courtesy of H&M]

• Anamika Khanna
• Capsule Collections
• H&M
• H&M Capsule Collections