Lupita Nyong’o is Saks Fifth Avenue’s Spring Campaign Star

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Saks, the premier digital platform for luxury fashion, debuted its digital-first spring 2022 campaign featuring Academy Award-winning actress, Executive Producer of Africa’s first superhero series for children Super Sema, and star of the upcoming Black Panther: Wakanda Forever, Lupita Nyong’o. The seasonal campaign celebrates why fashion is fun again by showcasing the bright, bold styles of the season through an optimistic, fresh and timely storytelling lens.

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“I love dressing up and I love a reason to dress up. It reminds me of being a kid and coming up with outfits from sheets and towels and things—but now you have designers making incredible gowns for you. It’s a chance to make believe and live at a higher level.”

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“There are designers who’ve been supportive of me from the beginning of my career and whom I hold very close to my heart, like Prada, Miu Miu and Versace (which I’m wearing right now). They’ve really informed my evolution, I suppose, in the world of style. I [like to] play with my sense of style and create a conversation with both larger and smaller [fashion] houses that are out there doing cool things.”

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“I approach dressing for the red carpet with curiosity and a sense of humor. With my stylist Micaela [Erlanger], we’ll think about what mood I’m in and what story I want to tell in that particular moment. If I’m promoting a film, oftentimes we’ll get inspiration from it, like what’s the attitude I want to exude. It helps me really wear the clothes if I know how I would like to come across.”

[Photo Credit: Courtesy of Saks Fifth Avenue]

• Ad Campaigns
• Lupita Nyong’o
• Saks Fifth Avenue