Introducing “Press Play”, H&M Studio’s high-energy homage to mood-enhancing fashion. Inspired by musical Gen-Z muses with exhilarating style and sparkling personalities, the SS22 collection draws on the outré fashion of the 1980s and 1990s. With a potent colour palette, an electrifying fusion of prints, as well as statement accessories, the collection is a dressing-up box fuelled by a daring mix-and-match mentality. The H&M Studio SS22 collection will be available in selected stores and at hm.com from February 24.
Key pieces radiate a “see-and-be-seen” attitude. From avant-garde takes on laced-up denim and one-size-up suiting, to lime-green satin co-ords and a wear-anywhere leopard-print swimsuit, these are looks that command attention. A studded denim mini skirt, a ruffle-adorned mesh top and a rhinestone-trimmed little black dress recall a late 1990s mood for excess. Meanwhile an organic cotton T-shirt features a distinctive image of Pop Art-inflected lips by Berlin-based illustrator Stefan Fähler. And in accessories, the focus is on seriously statement pieces, from screen-green snake earrings and chain-link necklaces to studded platform clogs and red Western boots. In line with H&M’s sustainability goals, every item in the collection is made from more sustainably sourced materials including recycled polyester, recycled polyamide and recycled wool.
[Photo Credit: Courtesy of H&M]
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