Known for her discerning eye and empowering imagery, H&M announces a collaboration with photographer, creative director and iconic supermodel Helena Christensen. The small yet considered capsule collection centres around expressive photographs of flowers by Christensen, which are featured on a range of t-shirts, sweatshirts and hoodies, and she also shot the campaign images.
“We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs – it’s laidback with an edge”
Maria Östblom, Head of womenswear design at H&M
“It’s been a very cool experience collaborating with H&M as I not only have been able to see my photographs come to life on items of clothing but also got to look at them through my lens as I shot the campaign images. I wanted to capture the generation of tomorrow, encouraging them to be themselves and letting their personalities shine”
[Photo Credit: Courtesy of H&M]