Gucci Spring 2020 Ad Campaign

Posted on January 13, 2020

Set in Los Angeles, the Spring Summer 2020 campaign stars horses and their human friends in paradoxical scenarios.

Continuing the notion of freedom of expression presented during the fashion show, the new campaign conceived by Alessandro Michele, art directed by Christopher Simmonds and captured by Yorgos Lanthimos — reveals horses, animals known to symbolize liberty.





[Photo Credit: Yorgos Lanthimos/Gucci]

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