The Academy Award-winning actress heeds the new perfume’s invitation to follow the power of one’s emotions in her second Louis Vuitton fragrance campaign. Cœur Battant is a celebration of the internal spark that drives us to live each moment with intensity, pulsing in unison, like the heartbeat for which it is named.
Against two spectacular backdrops, the first of which is a transformed Cour Carrée of the Louvre Museum in Paris, the campaign photographed by Mikael Jansson showcases the Louis Vuitton ambassador as she experiences a powerful and positive emotional journey.
In this new collaboration between Louis Vuitton and the award-winning French director, the short film showcases the House Ambassador as she experiences a powerful and positive emotional journey.
According to Romain Gavras, known for his powerful work both on feature films and music videos, the concept for the project came from Emma Stone’s incredible capacity to express emotion, and the final cut displays the many facets of her personality both as an actress and a woman. We follow her through the stunning architecture of the Casa Malaparte (famously used as a set for Jean-Luc Godard’s Le Mépris in 1963), and its equally magical situation on the cliffs above the Bay of Capri. The film spans night and day, sun and rain, passion, joy and melancholy: Emma dances, dreams and dives into the sea as she waits to be reunited with her loved one. Romain Gavras then takes us to the equally symbolic setting of the Cour Carrée, the “beating heart” of Paris, transformed for the film into a magical field of romantic flowers.
[Photo Credit: Mikael Jansson/Louis Vuitton – Video Credit: Louis Vuitton via YouTube.com]
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