H&M Pride Collection Featuring Laverne Cox, Shannon Beveridge, Rickey Thompson, Chris Lin, Brock Williams

Posted on June 05, 2019

“We’re celebrating love, equality, and togetherness in all its glory! For this year’s Pride, 10% of the global sales price from this collection will support the work of the United Nations’ Free & Equal campaign.”

“H&M strives to be a mirror of global society, one that fully embraces a central message of ‘Love for All’, standing up for people’s right to love whoever they want, wherever they are. We are proud to continue our support for LGBTQI equality by celebrating love and raising awareness about the fight for equal rights, diversity and inclusivity.”

“We wanted to create a certain vibe with a colourful collection – vibrant, statement-making and joyful. There´s actually a lot of mixing and matching that can be done, which reinforces H&M’s messages of inclusivity and equality. Anyone can find their favourite piece and simply wear it with self-confidence.”


“I’m proud that I’m always myself, even though sometimes that’s really hard to do.” – Shannon Beveridge

“I won’t apologize for being loud. I love being loud. I will never turn down for anybody.” – Rickey Thompson

“My life changed when I started embracing more fully who I am.” – Laverne Cox

“We choose to share happiness with the world. I won’t apologize for holding hands in public, no matter where we are.” – Chris Lin

“I won’t apologize if my happiness bothers you or makes you unhappy.” – Brock Williams

[Photo Credit: Courtesy of H&M]

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