LVMH has partnered with Robyn Rihanna Fenty to create a new luxury Maison that will be based in Paris. The new Maison, named Fenty, is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand. Fenty will debut this Spring 2019.
Robyn Rihanna Fenty declared: “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault [Chairman and CEO of LVMH] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
[Photo Credit: Courtesy of Fenty, Glen Luchford for Fenty]