Gucci’s “Showtime” Ad Campaign: An Homage to the Golden Age of Hollywood Musicals

Posted on February 01, 2019

Showtime: an homage to the golden age of Hollywood musicals.

The campaign shot by Glen Luchford is an homage to the beginnings of celebrity culture and the golden age of Hollywood musicals, focusing on the joyful and playful spirit of the era. In gowns with long shimmering beads and sequin suits from the Spring Summer 2019 collection by Alessandro Michele, characters impersonate famed stars from the 40s and 50s. Captured in grand theatres or on movie sets, the images mimic some of the greatest movies of all times including ‘There’s No Business Like Show Business’ the 1954, 20th Century-Fox musical-comedy-drama and ‘Singin’ in the Rain,’ the 1952 musical-romantic comedy.






[Photo Credit: Glen Luchford/Gucci – Video Credit: Gucci via]

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