Rihanna Launches Global Lingerie Brand, “Savage X Fenty”

Posted on May 11, 2018

Rihanna partners with TechStyle Fashion Group to launch global lingerie brand, Savage X Fenty. With Rihanna’s fashion foresight, innate sense of style, and attention to inclusivity, Savage X brings a bold new take on lingerie with a wide range of styles, sizes and shades.

Inspired to celebrate fearless individuality and broaden the definition of what is beautiful, Savage X is a collection with attitude. “It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna says. “I want to make people look and feel good, and have fun playing around with different styles.”

Savage X is edgy, sexy, fresh and playful all at the same time. With an extensive assortment at an accessible price point, the four distinct categories – On the Reg, U Cute, Damn, Black Widow – each provide a fun way to experiment with different personalities and take risks. The result is a collection unmatched in design and range.

Savage X launches with 90 styles and 36 sizes, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear, with plans to expand further this year.

“There are really no rules with lingerie,” explains Rihanna. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”

Savage X Fenty is available starting May 11, 2018.



Some of the items available for purchase:



[Photo Credit: Getty Images for Savage X Fenty, Courtesy of Savage X Fenty]

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