It’s a bit on the early side to be making assessments of the PR tour for this film, since it’s barely started, but we get the impression this one is going to go just a little bit differently, as compared to most big-budget, star-studded Disney projects.
There’s already this sense that the PR images for this film will be less about stars in high fashion posing on red carpets and more about a family-like atmosphere among castmembers hanging out like they were at brunch on a Sunday morning.
Looking at them all, we’d bet good money that this cast, like so many other Disney casts (see: any Marvel or Star Wars film poledance for reference) have had their looks coordinated fairly tightly. There’s a preponderance of blues, beiges, golds and florals that tend to come off like costume design.
Of course the true red carpet blitz hasn’t even begun. Press conferences for films all tend to have this sort of atmosphere if they’re done well, but we predict a concerted effort to not make the promotion for this film all about high-end fashion and luxury goods. Ava and Oprah simply aren’t about that and Reese would prefer to stick to the kind of country club looks that suit her and fit her brand. Plus, the message of this film is distinctly out of synch with the kind of glamour most red carpets call for. We fully expect this cast to turn it out when it comes time to step out of their limos and into the spotlight, but there’s a real effort right now to keep the look of the cast uniformly dressy-casual in an approachable sort of way.
In short: everyone looks great, true to themselves, and like they’re all on the same team or in the same family. It’s well-done styling for this kind of event.
Having said all that, Chris Pine’s drawstring is terrible.
[Photo Credit: INSTARImages]