Saks Fifth Avenue debuts its iconic New York holiday windows and 10-story-tall theatrical light show in true fairytale fashion, in celebration of the 80th anniversary of Disney’s “Snow White and the Seven Dwarfs.”
The fantastical new show, entitled “Once Upon a Holiday,” includes the unveiling of 14 animated holiday window displays, presented by Mastercard, marking the first time Saks will animate all of the windows along Fifth Avenue in its 94-year history.
“In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it’s what we call the New Luxury. This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere,” said Marc Metrick, President, Saks Fifth Avenue.
[Stills: Tom and Lorenzo via Vimeo]