Danielle Brooks, Laverne Cox and Uzo Aduba at the Netflix FYSEE Kick-Off Event

Posted on May 10, 2017

We don’t know what marketing team came up with “FYSEE,” but it’s quite possibly the worst branding we’ve ever seen. Bottom line, it’s a play on “FYC,” which is an acronym for “For Your Consideration,” which is an industry term for a project being promoted to critics and awards-bestowing bodies.

It dumb.

Anyway, let’s go look at our favorite Orange is the New Black ladies, who are all Company Women to the last. You can always count on the OitNB crowd to do the work of promoting their work.



Danielle Brooks


We don’t love it, but we’re thinking it would be vastly improved if you took the white lace off the hem and just left at the top. It’s just too tablecloth-y on the bottom.



Laverne Cox

This is lovely. It’s a shame you can’t see it against the backdrop. We get the impression Miss Laverne has gotten a bit of a taste-infusion in her style choices. Either she got better at making them or she hired someone who’s got a good eye. Either way, her style has subtly improved over the last 6 months or so.


Uzo Aduba

Boy, the lighting was awful at this event. It’s why we’re not saying anything about the makeup on any of them; because we can’t tell if Uzo and Danielle are really overdone or if the lighting is making it look like they are.

Anyway, this is kind of bog-standard for Miss Uzo, but it’s getting the job done.

The latest trailer just dropped:



Boy, we sure hope this gets it right, but we can’t help thinking, looking at the above, that the show will never really be able to bring this story to a conclusion. It sure looks like they’ve written themselves into a corner.


[Photo Credit: Getty Images]

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