Alicia Vikander for Louis Vuitton’s ‘The Twist’ Handbag Campaign

Alicia Vikander for Louis Vuitton’s ‘The Twist’ handbag Spring/Summer 2016 ad campaign.

Having fully arrived, Miss Alicia unveils the highly lucrative ad campaign centering around which Louis Vuitton luxury items she’ll be using to carry her Oscar around in.

The concept behind the campaign appears to be about a woman who has no idea how to carry a bag.

Chain imprints on your neck are a small price to pay in order to show off your bag label as prominently as possible. Minimize the damage by wearing turtlenecks.

This is a great way to prevent purse-snatching but unfortunately, you die instantly if anyone tries it.

She thinks this bag is a phone.

Apparently she’s carrying rocks around in this bag or something.

Later, she will attempt to wear a pair of Louis Vuitton shoes as earrings.

We’re not sure how “Stupid people risk choking themselves with our bags” is a selling point, but we’re not luxury goods marketing professionals, so what do we know?

[Photo Credit: Louis Vuitton – Video Credit: Louis Vuitton via YouTube]

• Ad Campaigns
• Alicia Vikander
• Louis Vuitton
• Spring 2016 Ad Campaigns