Florence Welch in Alice + Olivia at the Samsung 837 Store Launch

Posted on February 23, 2016

Singer Florence Welch attends the “Samsung 837 Launch with Florence + The Machine” store launch in the Meatpacking District in New York City.


Man, how come we don’t get invited to all the cool Samsung store launches?

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This is about as Flo Welch a look as you can get without resorting to a store-bought Flo Welch costume (which is, so far as we know, not a thing that exists, but that probably should exist). We loved her recent trip into the land of Ironic Twee, but let’s face it: this is the kind of Mod Boho look that serves her best. We could’ve done without the sad neck bow and we’ll always think that amazing jacket would look FAR better with a faded pair of skinny jeans, but we can’t honestly say she should change a thing about the look. It’s so her that any attempts to change it would feel inauthentic somehow.

Style Credits:
Alice + Olivia Embellished Raised Neck Collarless Blazer
Alice + Olivia ‘Eric’ High Waisted Pant

[Photo Credit: Getty Images]

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