Sam Smith for Balenciaga Fall 2015 Ad Campaign

Posted on July 17, 2015

Gay singing Eeyore Sam Smith lands his first big luxury goods campaign. And to no one’s surprise, he manages to take utterly drool-worthy coats and bags and turn them into avatars of clinical depression.

Sam-Smith-Balenciaga-Fall-2015-Campaign-Tom-Lorenzo-Site-TLO (1)Sam Smith for Fall 2015 ad campaign shot by Josh Olins.

“Help. I, Sam Smith, am trapped inside a prison of my own making. Only outerwear worth tens of thousands of dollars can help me find my way out.”


Sam-Smith-Balenciaga-Fall-2015-Campaign-Tom-Lorenzo-Site-TLO (2)

“I, Sam Smith, am going to sulk and stare at this giant salt lick while subtly playing with my balls.”


Sam-Smith-Balenciaga-Fall-2015-Campaign-Tom-Lorenzo-Site-TLO (3)

“I, Sam Smith, am pondering whether we all make our own prisons. Also: whether I, Sam Smith, can work a plaid or not.”


Sam-Smith-Balenciaga-Fall-2015-Campaign-Tom-Lorenzo-Site-TLO (4)

“Here. Take it. Take Sam Smith’s bag. For I, Sam Smith, no longer need such things where I’m going.”


Okay, Sam.

[Photo Credit and Video: Josh Ollins/Balenciaga]

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