Beyonce in Vrettos Vrettakos Couture at the 2014 Brit Awards

Posted on February 20, 2014

Bey serves up Bey.

Beyonce performs at the 2014 Brit Awards 2014 in London in a Vrettos Vrettakos couture gown accessorized with Lorraine Schwartz jewelry.


We wrote yesterday that Katy Perry’s one of those female pop stars who’s managed to transition from cartoon sex doll (because most female pop stars are pretty much forced to go the crazy/sexy route anymore) to chic, grownup woman and noted that the only other two we can think of off the top of our heads who managed the transition are Gwen Stefani and Queen Latifah. Bey’s name came up, to which we wrinkled our noses in disapproval.

Look, she is a diva and a goddess and insanely talented, beautiful and charismatic. We will still be talking about Bey in ten years and probably ten years after that. She has earned almost every accolade thrown her way. But she is not, as far as we’re concerned, chic in her style. She’s fierce in her style – and there’s a huge difference. For someone like Beyonce, the message when she dresses is “Look at me. Look at how sexy/fierce/intense I am. Never stop looking at me.” It’s not about the clothes; it’s about her. The clothes are a tool to keep you looking at her and to maintain a very well-managed image.

Chic is when someone puts on something that is so beautifully designed and made, or so well put together, or so fascinating in the way it pushes boundaries that the message becomes “Look at the wonderful taste I have. Look at how well I model this garment. Look at the choices I made in accessories and jewelry to complete the look.” It’s not just about the wearer and it’s not even just about the clothes. Chic is about the wearer in the clothes. It’s about the relationship formed by the union of the two, as well as the ability to interpret the outfit well.

This is a long way of saying that this look is classic Beyonce. It’s sexy. It’s divatastic. It’s “all eyes on me.” But we wouldn’t call it chic. That doesn’t mean we think it’s tacky, though. It’s dead-perfect stagewear. She really looks spectacular.

[Photo Credit: Ian Gavan/Getty Images]

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