Willie Nelson for John Varvatos Fall 2013 Ad Campaign

Posted on July 10, 2013

At first we were all, “Willie Nelson? For John ‘sunglasses indoors and a pinkie ring’ Varvatos?” But the results speak for themselves:


Willie Nelson appears in the John Varvatos Fall 2013 ad campaign with his sons Lukas Nelson, 24, and Micah Nelson, 23, who are also musicians; shot in Des Moines, in the historic Salisbury House museum, by photographer Danny Clinch.

He may not be a fashion icon but that is a FACE. And a face worth photographing.

The PR-speak:

“In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons. Willie is a true American icon, and it runs deep in the bloodline,” says John Varvatos.

Varvatos’ aesthetic is very masculine-focused or from the point of view of the male, so this campaign works very well on that level. It’s oddly touching and paternal, even as it sells expensive sunglasses to us.






[Photo/Video Credit: John Varvatos]

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