The Audreybot stars in the latest ad campaign for Calvin Klein’s new fragrance, Downtown, directed by her Svengali, David Fincher, director of The Girl with the Dragon Tattoo and The Social Network.
“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising,” Rooney Mara told WWD.
She’s so perfectly the face of the CK brand right now – an icy, severe American aristocrat who never wears colors – that we’d bet she’s likely to become synonymous with it for a good while the way Brooke Shields and later, Marky Mark did. It’s funny how the brand image has changed over time. From tight jeans on teenagers to homoerotic thugs in tightie whiteys to the embodiment of the young NYC socialite with an edge.
It’s a gorgeous ad, but don’t even try to tell us they’re not deliberately doing a sort of post-punk Audrey thing there.
[Photo Credit: Jean-Baptiste Mondino for Calvin Klein – Video Credit: Calvin Klein]