Beyonce for H&M Ad Campaign

Posted on April 17, 2013

Miss Bey is serving up brightly colored cocktails with little umbrellas in them. Also: curves.


Spring 2013 ad campaign titled ‘Beyonce as Mrs. Carter in H&M’ photographed by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas.

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind,” said Beyonce. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

God bless celebrities, darlings. Only they could describe a line of bikinis as representing “the different emotions of women.”  Apparently, the entire emotional spectrum for women comes down to “Look how flat my stomach is!” Who knew?

We joke because we love. She looks ridiculously hot here.


[Photo Credit: Inez van Lamsweerde and Vinoodh Matadin for H&M]

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