Zac Efron for John John Denim

Posted on August 08, 2012

Pampered pretty boy butches up for denim campaign. Details to follow.


Zac Efron, recently named the new face of John John Denim, was photographed by Jacques Dequeker and styled by Jenny Richter and Felipe Veloso for the brand’s latest ad campaign.

We’ll say this: he looks a lot more attractive to us since he aged up and filled out a little. He’s not for us, but we totally get the appeal he inspires in others. If he makes you moist as a snack cake, go with it, we say. We don’t quite think he fits the character type of “bad-ass hotrod jockey” but whatever. It’s an ad campaign, not a documentary. He’s far from the first milk-whiskered pretty boy to butch it up and he’s equally as far from the last.



[Photo Credit: Jacques Dequeker]

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