Project Runway Collection for Lord & Taylor

Posted on August 28, 2012

This is absolutely the best thing to happen to Project Runway in a long time. We’ll let Mr. Press Release have the floor:

“Lord & Taylor announces the exclusive launch of the first-­‐ever Project Runway capsule collection in celebration of the show’s tenth anniversary season. The collection of ten cocktail and evening dresses represents the best of Project Runway, featuring the designs of a notable contestant from each of the show’s ten seasons.

The upcoming episode of Project Runway, airing next Thursday, August 30th, features the Lord & Taylor challenge where the winning designer is chosen to represent the 10th season in the capsule collection. For the challenge, the contestants are instructed to create the tenth dress for the capsule collection. The winner’s dress will be produced along with the other nine dresses and sold exclusively at the retailer as part of the anniversary collection. Following the airing of the episode, the collection will be available on LordandTaylor.com beginning Friday, August 31st and at the retailer’s Fifth Avenue flagship store beginning Thursday, September 6th, in time for Fashion’s Night Out. All of the dresses retail for $350 or under.”

Why is this the best thing to happen to PR in a while? Because all of the pieces are really great. There are some seriously covetable looks here and this display of talent serves as a nice reminder that Project Runway may not always give the win to the right person and might sometimes get a little too focussed on interpersonal drama, but they do know how to find talented designers. Count your pennies, ladies. If you’ve always wanted to own a Chris March or Jay McCarroll or Gordan Gehlhausen, now’s your chance.

 

Bert Keeter, Season 9, $328

 
 

Chris March, Season 4, $348


 
 

Gordana Gehlhausen, Season 6, $275

 
 

Jay McCarroll, Season 1, $298


 
 

Korto Momolu, Season 5, $275

 
 

Mondo Guerra, Season 8, $248

 
 

Nick Verreos, Season 2, $275

 
 

Seth Aaron Henderson, Season 7, $275

 
 

Uli Herzner Dress 1, Season 3, $275

 
 

Uli Herzner Dress 2, Season 3, $275

 

“The ten designers behind this anniversary collection will be at Lord & Taylor for Fashion’s Night Out on Thursday, September 6th from 6-­‐11pm, where they will meet and interact with customers as they play arcade games. The designers confirmed to attend include Chris March, Nick Verreos, Mondo Guerra, Bert Keeter, Uli Herzner, Korto Momolu, Jay McCarroll, Gordana Gelhausen, Seth Aaron Henderson, and the winner of next week’s challenge. Both past and present Project Runway designers will also be at the store to customize complimentary t-­‐shirts for customers. For more information on Fashion’s Night Out, please visit www.lordandtaylor.com.”

Ooooh, that sounds like fun. Should we go?

 
[Photo Credit: lordandtaylor.com]

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