Lanvin Fall 2012 Ad Campaign

Posted on July 20, 2012

Darlings, here’s your pretty to close out the week: the Lanvin Fall 2012 ad campaign, starring “real people.” We’ll let WWD do the explaining:

“Alber Elbaz is keeping it real for Lanvin’s fall advertising campaign. Rather than models of the moment, Elbaz went for real women and men, ranging in age from 18 to 80.

The human panorama, captured by photographer Steven Meisel in New York, ranges from regal to punkish — and there’s even a fluffy white pooch amid a jumble of shoes and handbags strewn about an apartmentlike setting. Creative direction was by Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme.

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.”

Sure, they’re all kind of uncommonly attractive for “real people,” but there’s something kind of arresting about the images. Attractive or not, they look different from the usual cookie-cutter fashion imagery and that’s refreshing. Enjoy, kittens.



[Photo Credit: Steven Meisel for via]

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