Moschino Fall 2014 Collection

Posted on February 25, 2014

Moschino Fall 2014 Collection




[Photo Credit: IMAXtree]

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  • Frank_821

    Dag! I don’t have the words. It’s not boring and the designer seems to be in on the joke

    • barbarienne

      I’m not sure it’s a joke. It strikes me as a serious commentary (with humor to make the medicine go down) on packaging of people and products.

      • Qitkat

        I hope someone interviews the designer and we can hear about the thought process at work here.

      • fursa_saida

        The “Nutrition facts” one definitely gave me pause. I still don’t know if I can endorse putting the Chocolate dress on a black model, though.

        • FrigidDiva

          I had an “of course” reaction to the black model in the chocolate bar dress. Just a little too on the nose for me, if their point was to try and be clever and make some kind of commentary on people and packaging.

        • disqus_CbanJPpOR3

          i forgave it when it was followed by the white model in the cracker dress.

          • fursa_saida

            Oh shit, I didn’t even notice that.

      • H2olovngrl

        I agree with what you are saying, but I don’t quite get the use of spongebob. I thought that ship had sailed a few years ago. Some of the more…blingy? outfits seemed dated to me also.

  • Claudia Fernandes

    Can’t like, although i know it is almost mardi gras

  • Ros

    I can’t tell you how much I want to see these dresses on the Oscar red carpet.

    • alyce1213

      That would be a hoot!

    • Anna

      I’m not saying she should, but I think I’d love her even more if Lupita wore one, just to fuck with everybody.

  • your face

    Trademark violation never looked so good.

    • megawatt

      Parody, yo.

    • Suzanne Moore

      I bet their commercial usage license budget was huge.

  • Alyssa_T_Robot

    yeah i really hated this collection. but i think that’s the point?

  • Jessica Freeman

    Well. That’s, interesting. I thought I’d never see McDonald’s in high fashion.

    • alyce1213

      Did no one, NOT ONE PERSON at Moschino, see how tacky this was?

      • Jessica Freeman

        When it’s this level of tacky, I fear it is on purpose. And not in a good way like The Blondes manage to pull off.

        • SayWhaaatNow

          It’s definitely tongue-in-cheek. I just don’t know if it’s supposed to be humorous or social commentary.

          • SayWhaaatNow

            Does anyone else find it weird that the McDonald’s outfits immediately preceded the urban apparel?

          • DuBey2

            With a Chanel white suit thrown in between? But no, I didn’t see urban at all. I saw one look (gold pants) that screamed “Billionaire Diva/rapper” though. But that’s just me.

          • SayWhaaatNow

            Oops, I missed the Chanel!

      • MK03

        It’s Moschino. They don’t care.

    • Sarah

      I was sort of amused because the first two looks weren’t as overt, so I was thinking “do they know that that color scheme is tres McD’s?” But then it punched me in the eye. YES THEY DO.

      • Jessica Freeman

        You and me both sister!

      • vitaminC

        I first saw a Jackie Kennedy suit with crime scene tape trim. V v disturbing.

  • clatie

    OH, COME ON.

  • Nikko Viquiera

    WHAT? What did I just look at???

  • MilaXX

    Well the drag queens will be happy.

    • Glam Dixie

      My first thought as well.

  • colleenjanel

    A whole bunch of lawyers are clenching right now.

    • Nicholas


  • PastryGoddess

    To me it’s Jeremy Scott with the Moschino label on it. What did he do to merge his aesthetic with the Moschino brand?

  • kipper

    I love it , seriously – but is it even legal ?

    • barbarienne

      Hey, maybe they got permissions first.

      I’m loving this. THIS is fashion commentary. Make outfits slathered with either your own brand’s name, or the packaging of some other commercial product, and then put them on models of an unexpected gender (at least visually; I can’t speak to how anyone identifies themself). DAMN. The subtext about packaging and presentation is great.

      Also entertaining to me is that from the neck down, it’s almost impossible to tell what gender any of the models are. That says a lot about how much our perceptions of body-gender are trained to look at the ends of the bell curves, rather than the overlap.

    • kimmeister

      And some of the brands represented are so well known they could very well be considered public domain. But probably not SpongeBob . . .

      • Ros

        No way these are public domain. Being well-known has nothing to do with that. But I think they ARE parody, and that’s a fair use defence.

        • filmcricket

          It won’t keep you out of court, though. You’d have to prove it legally, it’s not enough to just claim it. And if any of these were for sale I don’t know that you’d win.

          • BrooklynBomber

            But none of them are exact. The Golden Arches suggest McDonald’s but aren’t exactly McDonald’s. SpongeBob isn’t exactly SpongeBob. The recognizably Budweiser uses Bud’s design elements but says Moschino, King of Clothes.

          • barbarienne

            Trademarks have to be vigorously defended, or they are lost. And the standard for trademark violation in the USA is if an ordinary person might reasonably be confused. Some of these may well cross a line.

          • MRT144

            The King of Clothes is so subtle but illustrates that fashion like this is self aware and totally intellectual at times.

          • Ros

            That’s true but I bet Moschino would think the publicity they’d get would be worth their day in court.

          • disqus_CbanJPpOR3

            LOL most people don’t want to go into court. In fact less than 1% of all cases get to court. A few lawyers will trade letters back and forth and, at most, come to a settlement. Shit like this can cost you upward 4 years in court with lawyers who bill by the hour. Cost-benefit doesn’t work out to even get into court–much less go to court.

  • MK03


  • SugarSnap108

    I don’t know if I’d want my wedding dress to boast the word “fat” so frequently and prominently. But some of those gowns are pretty amazing.

    • Alyssa

      That was my first thought upon seeing the wedding dress as well!

  • Danielle

    I have a deep desire to wear the Budweiser one to Easter mass.

  • SketchyCat

    Did we just get fashion punk’d?!

    And if I may quote the Fug Girls: THOUGHTS and WORDS.

  • MightyMarshal

    Jeremy Scott is actually a pretty good fit for for Moschino. I just wish he had toned down the animation factor a touch and brought a slightly more chic angle since this is. Higher price point than his eponymous label. I like the pieces that have the 90’s Versace meets Balmain feel, the McChanel pieces that opened the show, the cow print pieces and the yellow and black pieces. And I like the Budweiser dress( and the Hershey’s and Cheeto’s gown to a lesser extent) and love the nutrition label gown but I could do without the other food label pieces. Maybe in a collection featuring that theme entirely I’d like it better but here it looks schizophrenic.

    • DuBey2

      *** love your use of McChanel.

    • “Jeremy Scott is actually a pretty good fit for for Moschino. I just wish he had toned down the animation factor a touch and brought a slightly more chic angle since this is. Higher price point than his eponymous label.” I agree 100% w/ you! L

    • PastryGoddess

      this is what I was trying to say but failed. He really had an opportunity to do something great, and he missed the mark here

  • I’ve never wanted a Budweiser more.

  • Kent Roby

    I bet that Katy Perry just bought the entire collection.

    • Laura Renee

      Old Kate Perry, yes. New Kate Perry?

    • SketchyCat

      I suspect that Miley Cyrus will don the denim and the leather getups in the near future. (Though I can see Rihanna in those too. Please let it be so–at least she has the panache and attitude to pull them off.) Lord, help us all…

  • Dafuq??? Way to turn a runwayshow into a commercial break. The only thing I’d probably wear (to a bad taste party) is spongebob.

    But I’ve got to give them credit: Putting nutritional facts on a size 00 model is meta as hell!

  • NMMagpie

    Could not stand most of this; too in your face. But that Nutrition Facts gown is freaking spectacular.

  • MightyMarshal

    I think Moschino should ultimately be that urban chic girl that’s a little trashy. Like if Karl Lagerfeld declared Peg Bundy as his muse.

    • SketchyCat

      I sense that GFY Kaiser Karl would say, “Peg, the fashion universe, to you, is like Al’s credit card. SEIZE IT!”

  • alyce1213

    It’s amusing, but it’s pretty stupid after all is said and done. Just a costume show.

  • Glam Dixie

    Drag Queen’s shopping heaven? Is McDonalds looking for new outfits for the annual ball? That was so strange. Perhaps I’m not smart enough to get IT, whatever IT is.

  • imspinningaround

    I have a feeling I’m going be seeing this collection in pop videos for the next six months.

  • Sarah

    That Budweiser dress is going to haunt my rednecky dreams. And considering how many chicks have worked their ass off to get skinnier for their wedding, having the nutritional info on your wedding dress is either highly inappropriate or some kind of hilarious joke. I’m not sure.

  • Tracy M

    Amid the chaos and colors, you’re missing the worst atrocity of the entire bunch: bleached denim coming back.

    • Imasewsure

      A clever way to sneak the hiddy back in… glad the BK’s are on the job!! Now go away bleached denim!!

  • Lilah

    I love it. I think it’s hilarious

  • schadenfreudelicious

    Between all the StarWars getups shown at Rodarte and Preen, and now this, some corporate lawyers must be very, very busy….

    • fursa_saida

      I know the Rodarte ones at least were done in collaboration with Disney. I think Rodarte was actually approached by them. It was essentially very, very early promotion for Episode VII. Helps explain why they were so depressingly literal.

  • Kent Roby

    This + Drag Race = fashion happiness. It is SO obvious that Jeremy Scott has taken over Moschino.

  • another_laura

    An awful lot of money spent on a joke collection. Katy Perry, maybe?

  • AmeliaEve

    This is so much fun. It is nice to see something light-hearted out there. And I always love when they end with a bride.

  • Alyssa

    I don’t understand the need to place the brand name so obnoxiously all over the place. I am curious who will wind up wearing these pieces though…

  • boweryboy

    I like the sense of humor at play here. McDonald’s couture? Hilarious.

    • SketchyCat

      Two thoughts came into my mind when I saw the McD’s garments: 1) Jim Gaffigan, especially “Bonus fry!” 2) The cow print is like Mooby the Cow’s sexy European model girlfriend.

  • JauntyJohn

    Now we have the answer to the question no one ever thought to ask:
    “Hey, if McDonald’s had an airline, what would their flight attendants wear?”

    With that said, the only one of these I thought had any wit was the Chocolate Bar wrapper. The others are just in-your-face.
    Great execution though, and I guess points for exploring the concept in a lot of different directions.

  • SayWhaaatNow

    “Haha, that looks like McDonald’s!”
    *scrolls down*
    *scrolls further*

    • Jessica Freeman

      There are a few of us BKs in the corner having drinks over this very conversation. Come join us.

      • SayWhaaatNow

        With pleasure!

      • SierraDelta

        May I join you all? I’ll bring A LOT more booze to aid in our discussion.

  • Evan

    Is anyone hungry for McDonald’s?

  • titaness25

    Cue McLawsuit the Sequel.

  • Laura Renee

    This is my first time looking at a Moschino collection and I am so confused. Why does a fashion line want to be associated with fast food and an obnoxious, already outdated children’s cartoon? This is unbearable — except for the “Nutrition Facts” gown, yes, because I appreciate some spot-on meta. But not the rest of this.

  • Dagney

    Fashion by The Onion.

  • oklund

    I mean, there is a point at which you take your own tagline too seriously. This couldn’t be more on-the-nose

  • Qitkat

    I’ll see your product tie-in and raise you a bag of snack chips. While we’re at it, where is that server with our food order? Hope the fat content isn’t over the top, I need to make sure my wedding dress still fits after this junk food orgy.

  • sarah jacobs

    Moschino always makes me laugh. part of the joke is that the garments are made so beautifully.I remember a spaghetti collection from a few years back.I am the proud owner of two Moschino jackets that are both beautiful and laugh out funny. There are usually quieter garments, maybe not part of the runway show that play with the concept in a more subtle way. I had thought that Moschino was all the name plate giant logo stuff… but the goofy riffs on fashion are just a hoot.

  • padma sallah

    All I want are the Spongebob sweaters pls. And those quilted jeans. Everythin else, do not want.

    • Qitkat

      Those are hilarious. I love the tongue in cheek wittiness on parade.

  • Ashleigh

    F A N T A S T I C !

  • Lucía Gavello

    To be blunt, I find this collection incredibly stupid.

  • vitaminC

    It is, quite literally, trash. I did love the wedding gown, thought. Mad props to the bride gutsy (or dim) enough to try it.

    • Qitkat

      I love the gown too, and all the possibilities of other writings on one.

  • miley could rock about half of this.

  • YoungSally

    It’s Moschino! (note I think the exclamation point is part of the logo/title) — it’s what he/they/it does. The big thing in the 90s was everything they made emblazoned with “Moschino Loves You!!!” I think I still have the little bag with the logo somewhere.

  • kimmeister

    I have to admit, the McDonald’s pieces made me smile. And I kind of like the black suit with the gold chain detailing. But then I got to the gold pants with groin ventilation and had a fit of apoplexy.

    • Sarah

      Yeah, the groin vents were too much for me too.

      • FrigidDiva

        I’m really hoping that’s not the next cut out trend. Sternum baring was bad enough, we don’t need to add groin venting.

  • Anni

    I’m in love with that Nutrition Facts gown. I’m not sure whether I should be ashamed of myself or not.

  • ballerinawithagun

    I desire the King of Clothes (Beers) coat. Moschino has always been amusing and political. I hate the catsup and mustard color combo but it works with the commentary.

  • Miss wks

    Black model in Hershey’s. Cliche.

  • The Hershey’s dress is actually pretty.

  • paginatrix

    Nothing witty or original here. Just a very tired “commentary.” >sigh<

  • Gatto Nero

    Chanel rip-offs and candy wrappers.
    Cheap, not chic.

  • ojosazules

    The gummy bear dresses are wonderful, but this almost seems like self hatred.

  • frannyprof

    If I was ever to get married (again), I would kill for that wedding dress.

    • Imasewsure

      I thought it was really amazing too. Fun but not ugly!

  • KT

    Moschino Fall 2014: Selling America their own crap – but more fabulously!

  • Nancer

    So… Is there any intent to actually SELL clothing? Or are they just throwing this stuff out there for s—ts and giggles?

  • ChaquitaPhilly

    Funny, Colorful and Attractive…What’s not to like?

  • demidaemon

    It’s snarky and witty. I kind of love it.

  • Imasewsure

    Ok the MickeyD’s bag and the SpongeBob outfits have to end up in the wardrobe of some fun little starlet please!! Miley? Gwen? Come on… this stuff is really fun

    • DuBey2

      OTOH, wouldn’t it be funny/Great to see Anne Hathaway or Cate Blanchette in some of them?

  • fursa_saida

    I love this. I’m not saying I think most of it should actually be worn, but I love that it exists. And I actually really do unironically love that one little Chanel-y black jacket with the big chain trim! My one problem here is wrapping a black model in a Hershey’s label. That’s…a little too close to a real problem to be funny.

  • luludexter

    no no no no no…. except the “Nutrition Facts” gown. that seems clever.

  • vickilu

    Do you remember that incredibly racist Vogue Italia photo shoot from a while ago with all of the candy packaging and ratchet styling? Hm.

  • decormaven

    I’m intrigued by the long coat/short dress in the Bud fabric; otherwise, it’s much like the fast food/snack food it appropriates- tasty, but doesn’t linger on the palate.

  • DuBey2

    Ha Ha Ha. I LOVED scrolling down. And I hope Brittney S. wears the “King of Beers oops I mean King of clothes” gown to her next red carpet. Seriously, though, I found myself sort of loving them by the time I got down to that and the Hershey’s chocolate gown. ‘Take THAT! Project Runway with your “unconventional materials challenge” We’ll see you and raise you a Big Mac.’

  • Nicole Little

    I didn’t like the McLooks at first but it got seriously fun and cool. Love the candy wrapper dress.

  • CatherineRhodes

    Somewhere in his grave, Andy Warhol is having an orgasm.

  • Jecca2244

    but who buys these? or they don’t and these are just for the runway and they will produce something more tame? How do half these brands stay afloat??

  • lalahartma

    Foul and revolting.

  • OffToSeeHim

    I’m ready to wear that Spongebob stuff right now.

  • Jacob Bowen

    The top portion of the “Cheez-It” equivalent dress could actually be paired with something simple on the bottom and the print would look AMAZING. I am not so keen on the collection, but I appreciate the artistry and humor in it.

  • Bexxx

    So very Manila Luzon.

  • ewes_urn_aim

    I need to have that “M” sun visor!

  • kategs

    Jumped up food court uniforms. yish.

  • SuePS

    Utterly ridiculous and incredibly disrespectful to the women who are their customers.

  • JulieK

    I’m seriously hungry for some Cheez-its now.

  • BrooklynBomber

    I love it.

  • SophieCollier

    The chocolate wrapper dress is adorable!

  • fananafanafophalec

    ridiculous, hilarious, gorgeously made gowns. for the love of god, though, I hope they don’t expect anyone to actually wear them.

  • LOVE. Drag fab.

  • save_the_hobbit

    I mean, these are hilarious, but…isn’t this an actual brand that usually produces wearable clothes?

  • I usually enjoy Moschino’s irreverence but the more I see this collection, (and I saw it on io9 first, which says something) the more I think he was designing for Miley. Miley and I are less a Venn diagram than two circles.

  • Therese Bohn

    Did you ever see the movie “Idiocracy”, where everyone in the future only wears clothing with corporate logos? There you go.

  • myristica_fragrans

    i like this? it’s just fun and not serious at all. i love the last dress.

  • martha

    I love some of the gowns- the crispy chip dress, and the Japanese candy dresses

  • quiltrx

    I don’t care for clothing with the designer’s name all over it, and I don’t care for “gimmick” clothes. Good for them I don’t have the money, right? It’s a shame the fabrics are so silly, because some of the silhouettes are beautiful.
    Oh, and the fact that my beloved SpongeBob’s holes are the wrong color is really making both my eyes twitch. I’m surprised his “people” let that slide.

  • joything

    What’s the designer’s name, again?

    • veleri

      Jeremy Scott

      • joything

        Apparently I didn’t set the joke up properly. See comment just above this one.

  • Elissa Malcohn

    Second outfit down I thought omigod, it’s (almost) Peggy’s red suit in “The Phantom”!

  • Julaine Haraden Morley

    From Biker Chanel to Andy Warhol Playhouse, all pretty silly & useless. Except the crunchy chip dress.

  • Chris ‘Supermarky’ Maher

    I suppose I’d get married in the wedding dress. most of the rest you can have.

  • altissima

    Here’s Miley’s wardrobe sorted for the next 6months.

  • Badriya Al-Badi’a

    At the risk of being humorless, I think I find the fast food uniform inspired looks kind of offensive, given the struggles that fast food workers are having just to make a basic living wage.

    …I do like the nutrition facts dress, though.

  • Coleen

    What in the ACTUAL fuck?

    • J. Preposterice

      this is word-for-word what I was gonna type.

      I mean.


  • Lilyana_F

    Welp, it’s umm… different?

  • jjtxgrrl


  • joannanyc

    Someone took that girl in the biscuit-box dresses a bit too much to heart.

  • amanda lynn

    Oh, Come ON. Idiocracy is on its way even faster than we had assumed.

  • J Swanson

    Ode to Garbage?