Tommy Hilfiger Spring 2014 Ad Campaign

Posted on January 31, 2014

Tommy Hilfiger Spring 2014 Ad Campaign photographed by Craig McDean.





[Photo Credit:  Craig McDean for Tommy Hilfiger]

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  • @Biting Panda

    Helloooooh half naked boys.

  • Jacob Bowen

    That first picture is a MAJOR yyyyyyeeeessssss! But why are there women???? Ladies, sorry, but there’s cute boys in bathing suits, so you aren’t needed.

    • Anna

      I also find them unnecessary.

  • Blair Sylvester

    what odd weather some are nearly naked and some are wearing hoodies under blazers

    • uprightcitizen

      Before I moved to San Diego, I would have thought this odd, too. But when 3/4 of the year, the highs vacillate wildly from the high 60s to the low 70s, and the humidity is quite low, you’ll see people in shorts, flip-flops, and tank tops, and others in jeans, boots, and light jackets or sweaters, and everything in between … all on the same day. And none of them look under or over-dressed, or uncomfortable. It’s like a personal preference, or the equivalent of adjusting the thermostat up or down two degrees. So a group of people dressed like this would look perfectly normal here.

      • Blair Sylvester

        I get your point. I spend summers on the cape where its 85 a block back from the water and 70 and windy on the water so I kind of get it. And i get the logical point of sowing off all the collections. Its just hard for me to imagine a guy in a blazer on the beach or a shorts suit, I guess its the beach thats really throwing me off.

        • uprightcitizen

          I just always figured the only people in blazers on the beach were the spoiled rich boys in the Hamptons (never having been there personally). They dress like that and eat caviar sandwiches and laugh at any regular people who have the audacity to wander by, no?

          • Blair Sylvester

            Never been to the Hamptons so I couldn’t weigh in but there are lots of Vineyard Vines / Brooks Brothers types on cape cod and I dont see them on the beach in blazers often. But there was a guy doing the Figawi (its a boat race from Hyannis to Nantucket that I’ve sailed in a few times ) in a lime green seersucker suit.

          • ailujailuj

            yes. but one boy forgot his pants and is wearing a beach towel.

          • demidaemon

            I had to scroll up again and check, as I totally zoned out after the first pic.

      • AmeliaEve

        What I am liking is that a lot of the women’s shoes are simple flats that you could actually wear on the sand. Refreshing.

    • alyce1213

      Beach weather is very variable.

      • Blair Sylvester

        true its not the amount of clothes. Its just I dont think beach/blazers I think of blazers as something for a different occasion. Maybe if they were grabbing lunch at a restaurant on the beach. Probably putting too much thought into it. Just strikes me as odd

        • alyce1213

          In Tommy Hilfigerland (also Korsland, Laurenland, etc), there are always cocktails on the beach.

          • Blair Sylvester

            I would be all for that! just wouldn’t wear a blazer to drink it 🙂 especially if I had a body like all those models do. It is their civic duty to be minimally clothed and show off all the hours they have spent at the gym and ignoring cravings.

  • Lesley

    the cool kids that you so desperately want to hang out with.

    • boweryboy

      In my case, it would be the cool kids I want to stay as far, far away from.

  • MilaXX

    Thanks for posting that first picture to remind us it really is Sausage Friday.

    • sagecreek

      Yes, I’m thinking of taping it up on my fridge.

  • schadenfreudelicious

    Did they just randomly place the kid in for a”where’s Waldo” kind of effect (i said kid cause i am not sure if its a boy or girl, at first i thought boy, but he appears to be wearing tights and a skirt, not that there’s anything wrong with that 🙂

    • nannypoo

      His grandpa came along to see that he behaves himself.

  • Latin Buddy

    I think those might be the least flattering women’s shorts…ever. Seriously, ladies, who wears flared out shorts that hits the widest part of the thigh?

    • sagecreek

      Honestly, I cannot tell you what a single one of the women is wearing. My attention was elsewhere.

  • acevedob

    Yuck. But I like the first photo.

    • boweryboy

      I second this sentiment.

  • Trent

    Cute clothes, and I like the colors. BUT — for a brand that became wealthy and popular largely because of its association with Hip Hop, it’s interesting to see its current ad diversity limited to one black male and female model, in static poses.

  • Melissa Bumbs Grant

    I want to slap everyone but the Basset

    • Imasewsure

      “Geez my owner’s a douche… where’s my agent? Can I get some bull testicles over here?!?”

    • kimmeister

      Is this one exceptionally jowly, or is it just my unfamiliarity with the breed?

      • Melissa Bumbs Grant

        I think that’s his neck. Probably got a complex about it after the photo shoot. Had it “done”

  • Deac82

    middle guy in the first picture is a doppleganger for my best friend’s little brother. He’s a surfer, in a band, photographer, lives in San Diego. I actually had to google just to be sure it wasn’t him. Even though he’s not the model, I’ll never look at him the same way.

  • Imasewsure

    These clothes are so boring and just nothing new… but DAWGIE!!!

  • crash1212

    That first picture should be the logo for Sausage Friday.

  • JauntyJohn

    okay… what is going on with the random older dude 3/4 hidden who suddenly pops up. Is he modelling the hat? Is this some kind of shout out to Buster Keaton in the “Beach Blanket” films or something?
    The clothes are pretty much right down the middle, seems to me. Nothing amazing nothing offensive.

    • alyce1213

      “shout out to Buster Keaton in the “Beach Blanket” films”
      How astute. Could very well be.

  • MikeW_Vegas

    I like the dog.

  • Pennymac

    The boy clothes are prettier than the girl clothes, but having said that, this feels very recycled.

  • Saturnine

    Long-haired guy in blazer is thinking big thoughts.

  • conniemd

    Color me weird, because they guys in the first photo are very hawt, but they are showing way too much packet. Reminds me of when I was in junior high at the local swimming pool and this guy was lying there tanning and all us girls were walking by and pointing and staring it his boner.

    • demidaemon

      That may be due to “pouch technology.”

  • marlie

    They’re torturing us, right? Half of the country is seeing below-freezing temperatures, and there’s snow and ice in places where there shouldn’t BE snow and ice. And then they tease us with photos of people lounging on a beach in cute summer clothes… meanies.

    Anyway, just like the Kors collection, nothing terribly new, but still a lot of cute pieces for even the “regular person” to add to their wardrobe.

  • quiltrx

    These are those people that are nice to look at, but are complete twats if you try to talk to them.

  • ShaoLinKitten

    The boys are cute, but the shoes in this shoot are without exception extraordinarily hideous, especially the pink ones in the third photo.

  • bertkeeter

    As delusional as the MK campaign!

  • dashwoodstole

    Clicked onto this post thinking ‘I don’t care about the Tommy Hilfiger campaign’ but didn’t actually finish that thought because of that first pic.

  • Were there clothes? I just saw hot men and a puppy.

  • Daktari100

    Oh my, I can’t wait for summer!

  • demidaemon

    Who gives a crap about anything after that first shot? I’ll take that and a side order of nothing else, please.

  • You gotta love a campaign where the men are wearing tight sexy bathing suits and the women are wearing relaxed pants and double-breasted navy blazers.

  • Danielle

    I’ll be in my bunk.

  • Gatto Nero

    Young, muscled male bodies and toothpick (read: boyish) girls. Same clothes he’s been making for years.
    Nothing new here.

  • Aren’t TLO always saying the Nineties are making a comeback? Well, the last three pictures remind me so much of early Nineties Benetton ads, both colour- and “diversity”-wise.