Michael Kors Spring 2014 Ad Campaign

Posted on January 30, 2014

Michael Kors Spring 2014 ad campaign shot by Mario Testino in Cabrillo Beach, California.





[Photo Credit: Mario Testino for Michael Kors]

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  • Latin Buddy

    I know I shoudl be morally against the unrealistic portrayal of men and women…but DAMN are these aesthetically amazing shots. They look like fashion sketches…oh, that’s the problem lol

  • israel8491

    In the second photo she’s clearly not standing on the pier… I know they green screen these things, but they’re not even trying. Clothes are pretty.

    • ChiliP

      Isn’t she exiting a seaplane? It looks like there are steps to her left, so I think her left foot is supposed to be on the steps while her right foot is on the pier.

      Look at me, talking about jetsetting and seaplanes and fashion spreads like I know anything about them. One look at the Chicago snow blowing in every direction possible tells me it’s time for a mental getaway again.

    • conniemd

      I do agree with ChiliP below that she is supposed to be exiting the seaplane, but that’s just too broad a spread to make, someone would have to be helping her. Plus, the man behind her is standing at the very end of the dock. It looks like he just stepped out of the water onto the dock, because the seaplane is in front and off to the side. And in the last photo the seaplane is directly behind the pier.

    • Bridget Smith

      None of these people and/or objects look like they were in the same place when they were photographed.

      Sperry ads are almost cartoonishly New England Preppy in the style this is interpreting, but at least the people in them all look like they’re enjoying each other’s company.

    • H2olovngrl

      Falling off the pier is more like it.

  • YoungSally

    I like how the second photo looks like they have a ghost pilot-child walking with them.

  • zenobar

    Ah, the sporting life…

  • KinoEye

    Delightful! How wonderful to know that my “artistically” overexposed photos could be a part of a Michael Kors campaign one day! Ugh.

  • Tatiana Luján

    People smiling!

  • LeelaST

    Disturbed by the female model’s spread legs/slit fabric emphasis. I know sex sells, but this is upsetting.

    • SierraDelta

      That first picture, where she’s smiling broadly as she straddles that giant purse, is just plain creepy. I don’t even want to think about what the subtext is.

      • JillSpill

        To me it looks like she’s giving birth to that purse in that picture…

  • tallgirl1204

    So, Michael Kors is sorta supposed to be for everybody, right? Because what I get from these photos is “You are not nearly good-looking or rich enough to deserve to wear my clothes.”

    • Kathy

      I’d like to see more designers targeting baby boomers too, in a “this is how great you can realistically look in our clothes” rather than a “this is how great you wish you could look in our clothes” way.

    • @Biting Panda

      I’m just the poor street urchin pressing my nose against the glass to gaze at the fabulous life of the beautiful and wealthy. I should consider myself lucky for having been allowed to view the images. (was my take away)

      • decormaven

        “Large amounts don’t grow on trees. / You’ve got to pick-a-pocket or two…”

    • Let it out

      I can never figure out whom he is marketing to! Even if you’re rich, you probably don’t look like that (because almost no-one does). I feel like the only women who can wear/afford Kors are the Russian fashionista politsiya–and they usually go higher-end.

      • BayTampaBay

        The same can be said about Ralph Lauren and his advertisements during Masterpiece Classic. The people are selling a dream or lifestyle because they make their money on sunglasses, underwear, handbags and cosmetics/perfumes. I read somewhere that 50% of the revenues of the House of Chanel came from cosmetic/perfume sales and 20% came from handbag sales. Do the math-these people are not selling clothes. I bet the clothes in the advertisements are not even available for purchase. I spent a good 5 months trying to run down a green Michael Kors coat from two seasons back featured in the his holiday ad campaign. I found out that the coat did not exist for retail sales.

  • frannyprof

    Predictable Kors.*yawn*

  • Instagram must be very proud.

    • veleri

      I’m dying! :””D

  • Blair Sylvester

    Hello we are rich tan and gorgeous and can wear white on the water without it getting soaked. Weep at our perfection. Also my mom used to wear shoes like that on my dads sailboat and it never stopped amusing me. She also wears them to horse shows

    • ailujailuj

      who knew a little day jaunt to cabrillo beach would require so many outfit changes.

      • Blair Sylvester

        The show off the purse look just kills me, Like the people on the cigarette boat show off the bag to broadcast their wealth. Also I love how the guys look so natural and the woman look so uncomfortable

    • kt

      your mother sounds like my everything.

      • Blair Sylvester

        she is my everything too. I tease because I love.

  • Patrick Cleary

    RICH PEOPLE! Light-saturated, privileged RICH PEOPLE!

    • boweryboy

      More like rich fetuses. That male model looks like he’s about 12 years old.

      • schadenfreudelicious

        I was just about to say the male model looks about the age of my son (16)…which makes the mom in me want to tell that lovely lady he is with to take her hands off (though she is very likely a teenager herself)…

  • As a hobbyist photographer, I’m trying to make sense of the lens flare. I can’t. There seems to be no rhyme or reason to its placement and direction.

    • lifeisastory

      It’s used as a creative blur to direct your attention to the more impactful parts of the image. Mostly it’s just overly contrived.

      • Yeah, I know what they were trying to do, but as you say, overly contrived. I’m still trying to figure out how the pilot got off the plane in shot #2 (did he walk out of the ocean?), and why the plane is alongside the dock on one photo and at the end of the dock in another…

        • KinoEye

          You’re fighting a losing battle, friend. This is a terrible spread, top to bottom. Bad photo editing. Bad concept. Lackluster clothes. Does not encourage me to fill up my closet with Michael Kors, though this spread clearly insists I’m not skinny and rich enough for it.

    • kmk05

      The lens flare seems bizarrely attracted to the boy model only.

  • bertkeeter

    Funny…none of this “lifestyle”looks like the girl wearing MK eyeglass frames that hands me my coffee through the drive in window at Mc Donalds?

    • formerlyAnon

      Yup. It’s my daughter and her friends similarly hostessing and waiting tables through school, buying his several-hundred dollar watches or clutches out of their tips, that these campaigns are targeting.

      • MilaXX

        It’s not that hard when if you’re patient his stuff usually trickles down to the sales rack at Nordstrom’s Rack (read outlet) store.

  • kimmeister

    I wonder if that phone case is Kors too? Probably.

    • alyce1213

      Everything we see is Kors.

  • Courtenay P

    This looks like every other Michael Kors campaign…I could have sworn I saw this exact same advertisement flipping through the pages of Vogue in middle school in the early aughts.

    • marlie

      I should have scrolled down before I typed my comment. Totally agree.

  • In_Stitches

    It looks like Kors is trying to target tasteful trustafarians…sadly he hasn’t realized they don’t exist.

    • Imasewsure

      Allison Williams – totally her wheelhouse and she probably has some friends to buy the rest of it

  • marlie

    Pretty, somewhat boring clothes, on pretty somewhat boring models. Don’t get me wrong… I want almost her entire wardrobe. But this is a spread that we could have seen 1 or 10 or 20 years ago.

    • formerlyAnon

      Which kind of sums up Kors. I don’t lie, if I were insanely rich, I’d probably buy more Kors (or other nice clothing which looks similar to Kors, of which there is a ton) than I would more interesting designs. Because I’d be insanely rich, not young, tall, more attention-seeking or suddenly exotic. But it’s not exciting to look at in ads.

    • manina

      Or 30 years ago. The look is very 80’s, not Dynasty 80’s, but kind of preppy 80’s’s.

      • bettycats

        I did wear very similarly styled clothing in the 80s. In fact, I’m certain I still have the patterns somewhere …

  • Anna

    You will NEVER be rich or have thin enough thighs: BUY THIS BAG!!!!

    • formerlyAnon

      The marketing strategy in a sentence.

  • lifeisastory

    This represents everything I don’t understand about fashion. Well…maybe not everything.This is supposed to be FRESH! NEW! EXCITING! for 2014, right? But even I – who could not by any stretch of the imagination be considered a fashionista – have seen this before. Many many many times. And I’m talking about the fashion as well as the concept for the photography. I seriously do not understand how this industry works.

  • hughman

    I guess “being so white, you’re reflective” is a thing now.

    • Bridget Smith

      That’s MY thing. 🙁

      • carlaaxtman

        Me too. All Irish, all the time.

        In other news, I don’t care what you say, I want those bags.

    • Nicholas

      Blinding privilege. They could name a perfume after that.

      • hughman

        “The perfume that’s everywhere but only some can smell it.”

        • Nicholas


  • MilaXX

    Nice, but a little less filter would help me appreciate the fasion more

  • @Biting Panda

    There are three types of people in the world.

    Those people.
    The people who envy and idolize those people.
    The rest of us, who want to throat punch those people.

    • Rand Ortega

      “Throat punch”

    • demidaemon

      Let’s get in line, The rest of us.

  • Cee Layton

    Can’t ever accuse MK of being innovativezzzzz….

  • filmcricket

    Douchebags on waves!

  • LadyCelia

    The women’s wear look like something seen in a Charlie’s commercial in the 70’s.

  • Slanted & Enchanted

    My only take away is that I really want that last outfit she’s wearing. I’m mentally rifling through my closet to think of ways I can recreate it.

  • Rand Ortega

    Typical Kors motif. There’s always an expensive mode of transport in the pics. Planes, helicopters. I wish he’d mix it up a bit. Give us a different image of American jet set luxury. Might allow the audience to take a new perspective on the (not so changing) products

    • MilaXX

      It’s like that new Jaguar commercial with all the UK villians

  • alyce1213

    White folks.

  • Sam Smith

    There is a lot of wind in MK land.

  • ojosazules

    WE have bags.

  • susan6

    I’m guessing that first bag probably costs more than my car. Will MK ever tire of his “rich, white, hot, young(ish)” target customer? Change it up a bit? Probably not….

    • Nicole

      Michael Kors bags are actually pretty reasonable. I’m guessing your car cost more than $328!

      • GreenTurtle

        They’re pretty reasonable, and I see them everywhere now. I think MK is the new Coach in terms of status bag for middle to upper middle class women.

        • Nicole

          Agreed! I see them constantly as well.

  • lobsterlen

    With that odd filter it sort of looks like that they have flown up to heaven.

    • Clash D

      In photography, we call it ‘fungus growth on camera lens’.

  • boldprint

    May I coin a phrase? OF KORS!

    • veleri

      thank you for saying that.

    • charlotte

      I was first, but we can share.

  • Richard

    The second picture is hilarious. The dudes are all walking normally, and she’s all “Hold on darling, I need to air out my cooch and stare off into the sunset for a little bit. ”

    I would mention the fact that she is levitating, but that’s already being mentioned.

    • Jacob Bowen

      DYING! My thoughts EXACTLY! Her pose is so odd, but I’m sure her swass is quickly disappearing!

  • Imasewsure

    There’s nothing new here… I guess i would go Ralph Lauren if I had to choose between the waspy repetitive American designers but the Gap is much cheaper

  • Jacqueline Wessel

    Young Kennedys heading home from Hyannisport?

  • MW

    Pretty sure their last ad campaign looked exactly the same except for the backdrop.

  • Trickytrisha


  • When those white bars are used in anime, they are usually covering up something the kids shouldn’t see… Hmm, MK.

  • ShaoLinKitten

    Tacky rich people on vacation?

  • quiltrx

    Why are all the ladies standing with cooters agape (except the last one, whose we’re about to see with the next gust of wind).
    I just don’t go for his richy-bitchy-better-than-you clothes, or these people that allegedly wear them.

  • shaziz


  • Janet B

    I’m impressed with the high waisted-ness of the first pair of pants.

  • veleri


  • Miss wks

    oh for the love of gawd…not the return of the 70’s penis belt….

    • GreenTurtle

      Yes! Thank you- I was going to comment on that. Hate that look.

    • crash1212

      Was going to comment on those belts, but could never turn the phrase you did! Nicely done!

  • Therese Bohn

    Just pretty white upper crusts on a holiday…well, I’m happy for them, sorta.

  • poggi

    Oh if only I were wealthy enough to afford hover shoes.

  • Jean Beaton Leavitt

    Are men going to wear belts that way?

  • Gatto Nero

    The only thing Kors (sometimes) gets right is bags.

  • Guest

    I can only surmise that the annoying white blurry effect in every shot is caused by excessive fungus growth on the camera lens. Ick.

  • Hillery Duff

    Baytampabay is right-the clothes in these photos are not available for sale-tried to find the top from the fourth pic-unavailable.