Lady Gaga for Versace Ad Campaign

Posted on November 26, 2013

Steffi cashes in on the Donatella drag.



Lady Gaga is the new face of Versace shot by Mert Alas and Marcus Piggott.

Versace Spring 2014 Collection

Versace Spring 2014 Collection



The pictures look good but (and we realize how pointless it is to mention this about a celebrity ad campaign) they don’t quite look like her. They’ve shaved down the contours of her face, possibly to make her look even more like Donatella. Which is kind of creepy, now that we think about it.

But at least the clothes look good on her. That light purple dress looks so much better here than the gown version she wore on that pantomime horse for the AMAs.

We do so love that we have a job where we can type sentences like that last one.



[Photo Credit: Mert Alas & Marcus Piggott for Versace, IMAXtree]

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  • marlie

    Considering that Gaga is the master of changing the way that she looks, it’s almost a cop-out that they styled her to look exactly like Donatella, since they could have done SO MUCH else with Lady Gaga. They missed a great opportunity to go all out “Fashion Gaga.”

    • decormaven

      It seems strange that someone who is known for her dedication to fashion would agree to be styled as almost a clone of someone. I like to think of Gaga as pushing the boundaries and coloring outside the lines; she’s just a cookie cutter image of Donatella here. If it were done in more of a tongue in cheek fashion, I might be more behind it.

      • BayTampaBay

        decormaven said: “I like to think of Gaga as pushing the boundaries”

        I am sure Gage pushed the boundaries of the largest check ever issued by Versace for an advertising campaign “Face”.

    • SugarSnap108

      I find the Clone-atella thing downright disturbing.

    • tereliz

      She has the same “look” on her face as any other milquetoast model, that vapid, unfocused, gazing into the distance, especially the second one. Aside from the boring-ness of the photos, that’s the thing that’s bothering me the most. I agree it was a wasted marketing opportunity.

      • SouthernGirlRena

        I was just going to say the same thing. I HATE that “I don’t have a thought in my head” look so much. I have no idea why magazines insist on using it.

  • SewingSiren

    All she needs is the joker mouth and the illusion will be complete.

  • Karen Belgrad

    She needs an expression beyond “slightly pursed lips”

    • Sarah

      If they were pursed, they’d be closed. Close your mouth, Steffi. Close it.

      • NYCGlamourpuss

        “Close your mouth, please, Michael. We are not a codfish.”

        • Sarah

          Poppins had a lot of excellent advice, not least of which was not looking like a codfish.

          • NYCGlamourpuss

            “That’s as it should be.” (Which, not for nothin’, that line totally makes me tear up, as she’s watching down on the kids as they fly a kite with their parents)

          • StellaZafella

            Oh crap, now you made me tear up.

          • NYCGlamourpuss


          • StellaZafella

            Not a problem, sweetie, I’m just a sucker for pathos and your description hit me in the sniffle nerve,

  • alyce1213

    I find the Donatella mimicry funny but I don’t think it’s supposed to be.

  • Aidan B

    I have a feeling Steffi’s more like Maya Rudolph’s portrayal of Donnatella on SNL than Donatella herself.

    • NYCGlamourpuss

      I love, love LOVE Maya’s Donatella portrayal. That was some of my favorite late 90s stuff from SNL.

    • gsk241

      Let’s smoke and drink champagne!

  • This seems almost entirely orchestrated by Donatella, as if it was a fantasy of hers or something.

    Gaga’s just going along with it, which is unusual and almost upsetting, because there’s so much potential (pantomimes and all).

  • princessricky

    the lavender gown looks better b/c her boobs have been photoshopped from ihop pancakes to matzah balls

    • MoHub

      In the interest of cultural consistency, I’d say potato latkes rather than IHOP pancakes.

  • Qitkat

    The makeup artists for cadavers these days are so talented now, aren’t they?

  • hughman

    The black skirt slit in the front (along with the harness) looks like assless chaps cut into shorts. So Versace People.

  • kimmeister

    I do like that ring (the huge purple one, not those stupid little things halfway on her fingers).

    • decormaven

      What are those small rings? Strange pairing with that strongly-colored stone.

      • Sarah

        It is this irritating trend to wear a little ring on the end of your finger, like it didn’t fit on you accurately. I guess it’s just a way of saying “I’m rich, I don’t need to do things with my fingers; I have others to do it for me, so I can swathe the outer segments of my digits with jewels, you peon.”

        • conniemd

          I refuse to believe that anyone can actually wear a ring on the end of their finger and move their hands around. The outside knuckle isn’t big enough to keep it on.

          • Sarah

            Hence them jamming the mother on there, so it looks like it is cutting the circulation off. Silly.

  • KT

    That actually is Donatella, moments after feasting on the blood of virgins.

  • The photoshopper also has a lot to answer for re: her eyes. Pretty sure they’re the same size IRL.

    • lifeisastory

      S/he definitely needs to refer back to the chapter on effective use of the bloat tool.

  • MilaXX

    Now this would have been a good time to return to couture Stefi and done and out there, but polished look. This Donatella clone look is boring.

  • boweryboy

    The best she has looked ever.

  • NYCGlamourpuss

    That pose with the bag is pretty similar to Madonna’s Louis Vuitton handbag ad from a few years ago. And then styled exactly like Donatella. Just weird!

  • Adrianna Grężak

    I like that she looks curvy. I’m always a bit disappointed with her modeling though

  • lifeisastory

    Serious question from someone who knows very little about fashion: Do people think Donatella is attractive? Or was ever attractive, even before she started going all Michael Jackson on her face? Does SHE think she looks hot? Because I cringe a little every time I see a photo of her, and always wonder if the problem is that I just don’t get it.

    • formerlyAnon

      I can only speak for myself. Before age, sun damage and excessive procedures had done their worst, I did not find her conventionally attractive, but did think she had intriguing good looks. The kind of person who could be considered insanely appealing if they had an attractive personality, and no more than barely above average, albeit in an interesting way, if not.

    • CatherineRhodes

      Honestly, I think Donatella looks freaky. It hurts to look at her.

  • mmebam

    Do you want you want with my body, indeed…

  • Jumpingjacks

    the hair on the dress looks very photoshopped in the first pic.. also she has no life behind her eyes in these pics.. completely blank

  • formerlyAnon

    She doesn’t look like herself, quite. She looks . . . less conventionally attractive than her usual self. She no doubt enjoys the implicit statement made by being intentionally made up and digitally altered to look less-glamorous than she might, while wearing Valentino. With some other would-be-dada-ist reflection layered atop that enjoyment over her resemblance to Ms. Donatella.

  • GorgeousThings

    Yeah, but at least with the horse it came across more as Khalisi drag, and less Donatella drag.

  • GorgeousThings

    I will admit, though, I miss the Gaga who just didn’t give a fuck and took a sharpie to an Hermes Birkin.

  • Danielle

    All right, I get the schtick.

  • ShaoLinKitten

    She looks like there’s something wrong with her in this picture. I don’t think that’s the desired effect.

  • Donetalla Versace looks like a walking PSA on the dangers of UV rays, plastic surgery and cocaine. So I don’t know why Gaga or anybody else would want to look like her. I mean, raid her wardrobe, yes. Envy her no-doubt large stable of oiled young men, yes. But actually look like her? I don’t get it.

  • Trickytrisha

    I’ve wondered since she came back from her hip recovery hiatus if she’d had something done to her teeth and upper jaw. I don’t remember her front two teeth being so Chicklet (as in the chewing gum) looking, nor so prominent previously. It’s not so obvious in these pics, but it certainly is a Donatella feature if there ever was one.

    • Tashina Savage

      The teeth have been bugging me too. There’s definitely something different going on in that area of her face, but I can’t figure out what she has done.

  • Judy_J

    Kinda reminds me of Liberace making Scott Thorson get plastic surgery so he’d look more like Liberace. Creepy.

    • Amelia

      I will be highly amused if this whole thing turn out to be because Gaga and Donatella are in a relationship.

  • ojosazules

    This dress is so much better than the beribboned thing she was horsing around in the other day.

  • Rusky Razvan

    I’m pretty certain this is Gaga’s idea considering that she wrote a song named Donatella and portrayed her on the cover of V magazine some months ago.

  • CatherineRhodes

    Plus the lips are way more puffed up a la Donatella. Yuck.

  • guyfromhoboken

    Gaga looks good…but can’t help but notice she is totally channeling Madonna circa 1995, whose Versace campaign looked remarkably similar. Lavender gowns…long straight platinum hair extensions.

  • jonesybj_notreally

    I know i’m in the ittybittyteenytiny minority here, but I love it. my eyes get happy with the soft colors and softened angles, the shimmer of light, the Godiva stuff. to me, it’s more that gaga’s taking Donatella into godiva territory, and not doing an outright homage. I’d get tired of this as a regular gaga look, and hope it goes out of rotation pretty soon, but while it’s in rotation, I have to say “happy eyes” – critical thinking be damned.

  • valerie747

    *yawn* <— a BIG one

    • valerie747

      The vapid/blank facial expression reminds me of “selfies” that young women post on Twitter. “This is me looking like a model.”