James Franco for Gucci Eyewear Ad Campaign

Posted on September 13, 2013

James Franco looks like a seventies gay porn star in the Gucci eyewear campaign.


James Franco for Gucci‘s latest eyewear ad campaign photographed by Mert Alas and Marcus Piggott.

Works for us.



[Photo Credit: Mert Alas and Marcus Piggott for Gucci]

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  • Let it out

    Clean up the scruff a little and this isn’t a bad look for him.

    • CNM

      I agree. He looks good, except for the straggly unkempt beardy-goateey thing he has going on.

      • Leah Elzinga

        ugh! He has the WORST facial hair ALL THE TIME. What is WITH that?! Is it an attempt to veer away from the pretty boy thing? WHY?!

        • Faerie Nuff

          He is secretly Shaggy from Scooby Doo. Once you realize that, a lot more about him makes sense.

    • snarkmeister

      Agreed. I don’t think I’ve ever seen his hair looking so clean.

  • Heather

    I think perhaps James Franco WISHES he were a 70s porn star?

    • YoungSally

      Ooh – I wonder what would happen if we put 70s porn star wanna be James Franco together with 70s porn photographer wanna be Terry Anderson…..

      • marlie

        A black hole of pervy douchbaggery would (hopefully) open up and suck them both in.

        • Little_Olive

          I thought they were already there

    • Emily


  • Jacquelyn

    Sorry TLo but doesn’t work for me. It’s a little cheese ball sleezy-esque.

    • demidaemon

      That may be the entire point.

  • hughman

    Derp Throat.

    • alyce1213


  • Those glasses are freakin huge!
    Weirdly, I think he looks good here. Probably the Instagram filters and lack of douche bag smirk he usually sports.

    • RebeccaKW

      I think he looks good, too. I’m not a Franco-hater. He doesn’t really do anything for me, but he doesn’t bother me, either. But, with those glasses on, it covers up his normal ‘is he stoned?’ eyes and minus the smirk, he’s veering toward handsome.
      (the curly hair is helping my opinion, b/c I do love curly hair on a guy)

      • Little_Olive

        Those sunglasses are doing everything. I don’t see any styling or modeling effort. Same ol’ Franco, less squint.

  • SewingSiren

    He looks like he feels like an idiot.

  • JasmineAM

    I know Franco rubs a lot of people the wrong way (probably literally), but I adore him. He’s awesome in my eyes. He looks great here.

    • AnnPopovic

      Me too. LOVE him. He’s smart, funny, INTERESTING-looking, and he’s the first in line to laugh at himself. I’d buy THAT for a dollar!

  • Tanya Wade

    I smell ashes and lube.

  • Sobaika

    I cannot stand Francol… and this is working for me. Someone at Gucci went overtime on photoshop to scrub off the Eau de Douche.

  • marlie

    I just can’t with this one. And I HAAAATE his facial hair.

    • alyce1213

      It’s creepy.

      • marlie


        • DTLAFamilies

          On purpose, yes?

          • demidaemon

            Most definitely, either for this shoot or an upcoming movie.

  • MilaXX

    He still pings my douche meter, but the ad works.

    • Emily

      Mine too. It more than pings, it’s fire alarm loud and obnoxious.

  • formerlyAnon

    Gahhh. Not a look that works for me. Since Gucci gets precisely none of my discretionary spending annually, they don’t care.

  • Emily Smith

    Whatevs I’ll take Christoph Waltz in Prada, thanks. Saw that photo of him (gigantic poster sized) in the thick frames in the sunglasses store in the mall, debated stealing it.

  • Jacqueline Wessel

    I choose to look at the reflection of the palm trees in the sunglasses…there, that’s better.

  • NYCGlamourpuss

    You know that he’s just squinting behind those shades.

  • DTLAFamilies

    And looking damned good while doing it.

  • Coleen

    James Franco *IS* John Holmes in “Banging the Artist”!

  • AC Simons

    He always looks like a porn actor (I’m not going to say “star”).

  • strangebride

    I think James Franco IS a 70s gay pornstar. Also, I may be the only one, but I don’t really find him attractive.

    • ShaoLinKitten

      Oh, you are NOT the only one. He looks to me like someone whose feet would smell.

      • demidaemon

        For me, it depends on the day. But he is definitely not someone you have a long term crush or fantasy about.

  • Fordzo

    I know everyone loves to hate him, but there is just something about him that appeals to me.

    I’m not sure if that mustache is big enough to qualify as ’70’s gay porn star, though.

  • random_poster

    I want that car.

  • Latin Buddy

    Wow. I didn’t know Gucci had a new fragrance. When does “Douche” arrive in stores?

  • TerryMH

    Works for me too . . .except now I disgust myself.

  • e jerry powell

    I thought James Franco was a seventies gay porn star…

  • he also looks like every guy in the 70s. Love it.

  • frannyprof

    He looks better when he’s dirty.

  • tereliz

    That scraggly hair in that first shot makes him look like a Wooly Willy magnet board.

  • Shawn EH

    To me he’ll always be Harvey Milk’s hot boyfriend anyway.

    • Denise Alden

      Oh, remember how adorable he was? This, though: not so much. I just said, ‘Jesus’ and snorted.

  • crash1212

    James Franco looks like a seventies gay porn star. —->There, fixed it for you.

  • largishbearishAtlish

    great, all I can imagine now is he is pantsless in that pic….sigh

    not something I every wanted to imagine actually,,,,

  • largishbearishAtlish

    Okay T’lo, if you are going to cover this one- please, do an review of the Project Runway Eyewear Collection (available at Eyeglass World no less…)

    pretty please?

  • Constant Reader

    Seventies gay porn star is definitely his best look yet.

  • Nonmercisansfacon

    Love him, douche and all. This is the end was one of my favorite movie of the summer.

  • stephbellard

    He’s SUCH A DOUCHE and yet I’d tap that repeatedly (ugh I hate myself).

    • demidaemon

      Sometimes we can’t help ourselves. I’d probably be the same way. Let’s start a club.

      • stephbellard

        God help me, I’d even pretend to care about his bullshit pretentious “art projects” if he’d just fuck the shit out of me afterward.

  • conniemd

    Is there anyone that doesn’t think he’s a douche? I never heard of him until is pathetic job hosting the Oscars with Anne Hathaway and he’s gone downhill in any exposure since. To me, he belongs on on the rational hate list.

  • macwell

    He can turn up the ‘grown man’ when he feels like it. I guess he needs to b paid in order to do it.

  • All the Franco Gucci ads look suspect but as you said, we can live with it.

  • bellafigura1

    Ugh, someone needs to tell him his facial hair is not as dope as he thinks it is.

  • Contralto

    Franco reminds me of one of those jerky guys you would run into at clubs down the shore – you know, the type who would hit on you rather drunkenly and sloppily – and, when you turned him down, would say ‘Fuck you, bitch, you ain’t that good looking anyway.’ /Seventies Flashback

  • He needs to remove the facial hair, pronto.