Maria Sharapova in David Koma at Henri Bendel

Posted on August 21, 2013

There’s just no way to stand in front of cameras, hold up bags of candy with your (sort of) name on them, and still come out looking dignified, is there?


Maria Sharapova launches Sugarpova Accessories at Henri Bendel in New York City in a David Koma dress.

David Koma Fall 2013 Collection

But that’s what you get when you sign on the dotted line, darlings. You want the candy money, you gotta pay the price.

Also, that dress is kind of unattractive, no? Definitely bad for pictures and bad for a product launch. Too distracting.



[Photo Credit: Marco Sagliocco/,]

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  • Rand Ortega

    Just plain bad.

  • Just Me

    Not with that dress, you can’t.

    • Valdri8


  • Getoverit

    I love the dress, not the white cami shes added under it however.

    • Shawn EH

      Ditto, it’s a little costumey, but really needed better undergarments. It’s maybe not so much the perfect blonde dress, but imagine like Michelle Dockery in it!

      • Eric Stott

        Why is it that these girls choose sheer dresses and then cover up? Either show off or choose another dress.

  • homofascist

    She just never gets it quite right. Of course she has the model height but also the super athletic build that I imagine makes it hard for her to wear a lot of clothing (that dress is sort of hideous though).

    • demidaemon

      Not sort of. Very hideous. And weird.

  • Inspector_Gidget

    You know things have gone off the rails when the candy is in striped bags with rainbow colored circles, and your focus is still pulled away by the dress. Are you selling you or the candy, Maria? (Both, I guess.)

  • Diego!

    Let’s just remember she is a sport woman, very very very tall (taller than 6″ models) and her fashion signature are the outfits she wears on tennis courts. I think she wanted to play it calm here, since all her candies are the one with neon colors and catching attention. She was wise in picking a non eye-catching color and I think she is having fun. I agree the dress is ugly, but it’s there on purpose!

    • Jacqueline Wessel

      Ah Diego, 6″ models? I’m sure you mean 6′ models. I laugh because I did the same thing at work the other day. Everyone made fun of me and compared it to the “Stonehenge” joke inn This is Spinal Tap.

      • Diego!

        LOL xD You got it right!

        • Jacqueline Wessel

          Oops, I used the wrong “in” 😉

      • I love the Stonehenge joke in Spinal Tap.

        • ItsDicey

          Me too.

  • Melissa Brogan

    Something kind of weird about a famous athlete hawking sugar, but whatever. Dress is terrible.

    • ana170

      It does but then you’d be amazed at how much junk athletes seem to eat. I’m sure there are some that eat healthy but I can’t think of any off the top of my head.

  • flamingoNW

    The weird transparency that looks like it’s revealing undergarments on top, and the plastic looking shininess on the bottom make it a big fail. I don’t mind the shape, design and colors. It’s the details… Strange product to launch, seems so limited in scope. And candy from an athlete? Weird.

    • Vtg Fashion Library

      I think part of the problem is also the horribly mismatched pattern in the dress. At least on the model it would appear that there is some sense to it. It’s very different in the candy store, and makes it a total mess. Not that it was that great to begin with…….

    • demidaemon

      It is revealing undergarments. However, it is supposed to just reveal boobage.

  • gabbilevy

    Project Runway electrical tape dress?

    • StellaZafella

      The products and attire are all graphically overworked.

  • formerlyAnon

    “I spent 10,000 hours on my backhand alone before I was 15. I will happily smile pretty in the silly dress and hold this just like you tell me to, just as long as the check clears.”

    • decormaven

      All the likes to you. She could be holding a gee haw whimmy diddle – the check is the ticket.

  • ashtangajunkie

    Oh boy, do I hate this dress. She’s too pretty for this dress.

  • Danielle

    I would have loved to see something bright and fun. You KNOW Katy Perry would have nailed this event.

    • Jacqueline Wessel

      Katy Perry sure would have nailed this event, she’s got a Candy Land video to prove it.

    • conniemd

      I think a candy product launch required either a white dress with candy colored accessories or appliques on the white dress or a candy colored dress like hot pink, chartreuse, yellow, red. etc. Black and a dusty blue just don’t cut it.

  • filmcricket

    I always forget, is she the one who can play, or who can’t?

    If she can, what is she doing hawking candy?

    • formerlyAnon

      She’s #3 in the world right now, or something like that. She’s also 26, has done very little but play tennis and train since she was a child, and like all pro athletes is one serious injury from having to re-think everything. She’s also in the enviable position of being pretty enough that she’s able to make lots of money off of advertisements/endorsements outside of the tennis world. And she, or her management, is smart enough to take advantage of that fact.

      • filmcricket

        Well I guess that’s a fair point. Still seems like an odd product for an athlete to promote, as others have mentioned.

        • formerlyAnon

          Other than it not hurting her image, I wonder if she’s putting in that much thought. The focus and grueling work it takes from childhood to play at her level probably makes this sort of thing hard to take seriously. Plus, she’s 26.

    • MilaXX

      She the one who can play. The other one is married to Enrique Iglesias and was on The Biggest Loser.

  • mmebam

    She has too much chest for the dress

  • hughman

    The pattern looks like a rejected Olympics logo.

  • Jeff Warhurst

    She’s Russian. Ergo forgiven.

  • Chartreusite

    It probably is a little too busy for the environment, but I kinda love that dress just for how far it goes in terms of visual interest. Love how the print/pattern doesn’t line up and gives it a more geometric feel. But yeah, probably not event-appropriate.

  • ThaliaMenninger

    How long till Project Runway is forcing the designers to make tennis togs out of her candy?

  • SugarSnap108

    Sugarpova? Well, the world does need more sugar. The dress looks a lot better on the model — I guess it just requires you to have no curves that ‘disrupt’ the line of the dress. Oh, and the cami underneath is awful.

  • Monkey Toe

    If it were a half size larger and if the skirt were plain blue, it might be okay.

  • MilaXX

    The dress doesn’t work as well with a lining in the sheer part.

  • Bernadette

    Dress looks like a PR “winner of this challenge”, which is not a compliment.

  • e jerry powell

    She’s changing her name to Sugarpova for the US Open fortnight. I don’t care what she’s wearing; she’s dead to me.

    • Evan

      No, she said that she’s not. Though she said that she and her manager had seriously considered it. *rolls eyes* And this is coming from somebody who is a fan of hers.

  • mlle

    That dress is too shiny for flash photography. Cute makeup, though.

  • Kent Roby

    Why oh why doesn’t Katy Perry have her own candy? You know that she would WERQ the shit out of that appearance! (heck, she could randomly pull something out of her closet that would probably be completely “appropriate”)

    • Candigirl1968

      You need to shop that to her people, ASAP. You are 100% right.

  • bertkeeter

    Dress looks to junior for a grownup!

  • Nicole Walraven

    something about the sheer in the bust makes me expect to see nipples. i guess that wouldn’t have been appropriate.

  • MK03

    She’s not as cool without her fluffy Spanish Pomeranian.

  • Candigirl1968

    I think with the dress she was going for whimsy like the candy, but it’s really just translating as busy and distracting.

  • VictoriaDiNardo

    Wait – she’s a tennis player, those are gummy candies, some of them are packaged in make-up cases and they sell them in Bendels. Good grief.

    I think they were trying to coordinated the dress to the display. It’s all too much.

  • kirkyo

    SF Muni. It starts off nice at the top but gets uglier with each added element.

  • crash1212

    Great legs though. They go all the way to the floor.

  • Trisha26

    PR duct tape challenge-ish. Why are dresses designed with sheer panels if this is what happens in real life? Another sheer black layer and black bra would probably have worked. Just awful.

  • aahlife

    The material of her dress looks artificial, which is a subtle bad connotation for promoting candy. Her dress should not shine, or be a distracting print from the product. It is also too junior. It should have been one of the candy colors, a solid print and a more natural fabric. I used to do corporate ID and branding for a living and this breaks a number of rules.

    Also, is this unfortunate lighting or is that a moustache shadow under her nose?

  • Haley Buchanan

    I don’t understand the bust of the dress. If the teal piece had it least come up to cover her boobs, and then the black illusion-y piece just covered her cleavage, I could have handled it. This, I simply can’t get behind.

  • rage_on_the_page

    Totally thought that was Tea Leoni in the thumbnail.

  • Anniebet

    Well, this is one product line that’s gonna tank fast. Boutique candy for tennis fangirls? Her male followers are surely not gonna be gobbling up “Sugarpova”? The candy names sound like the Spice Girls mated with Hello Kitty.

    Anyhoo, the dress is puzzling. Why bother with a see-through top and put a tacky white camisole under it?

  • Richard

    Love the print and the color, but I don’t like the shape of it.

  • eljay

    She is asking a court to change her name to Maria Sugarpova. If she’s gonna do that she has to play in drag.

  • poggi

    This raises many questions (why this dress? Why the cami?), but really the one that is plaguing me is why is she peddling candy? Does she even like candy? Has she done an exhaustive and personal study of candy? Has she ever jacked the AC in her house way up so she can make candy? Has she ever eaten an entire box of mixed chocolates and nuts while watching re-runs of Leverage?

    I don’t really like the dress either.

  • LaSylphide

    I’ve never liked that kind of skirt; it tends just to stick out and not actually move, the way anything that’s not a straight skirt should. Very unflattering. And the model’s not faring much better.

    Let’s face it: if her name were Jones, she wouldn’t be peddling candy because they couldn’t have done the play on Sharapova/Sugarpova.

  • BeeBeauNYC

    Ok, not a great dress, but I cut athletes some slack because they have out of control body proportions.

  • Imasewsure

    I don’t hate the dress. It’s just not designed for a fifty foot woman.. plus uninspiring shoe choice

  • Qitkat

    For a split second there, I thought this was a Stacy Keibler promotion for Supermarket Sweep.

  • altissima

    I don’t like the dress, and the cami is horrific. Bleah!

  • Dawn Sinclair

    Never before, in the history of Project Runway, have we done a challenge with sweeties. Sorry with a famous persons sweeties. Sorry with a famous tennis players sweeties and here is the winner.
    Sweeties = candy for our American viewers 😀

  • Sugarpova is such a silly word.

  • Kristin McNamara

    Wow. Thought this was Blake Lively in the thumbnail. Creepy.

  • Aurumgirl

    First of all–go up a size, a dress like this is all about its curves, not “your” curves. It’s so tight fitting that the dress looks like it’s made out of stiff rubber. Then, it’s really not a good set of colours for her.