David Beckham for H&M Fall 2013

Posted on August 21, 2013

Highly tattoo’d underwear model, fashion designer, and Spice Husband David Beckham wants to tell you about his new Bodywear collection for H&M.


“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots,” says David Beckham.

But you’re not listening to a word he’s saying, are you?



[Photo Credit: H&M]

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  • Diego!

    Does he have any other face for posing? I never liked him, and, sorry to all his fans out there, he looks old. And I’m sick of seeing the same expression picture after picture. It’s a meh to me

    • JasmineAM

      I think he looks better with a weathered face. To each his own!

    • Vtg Fashion Library

      I agree on the facial expressions. I wish he could act. I get a real “hardcore 13th Doctor” vibe coming off of him. Among other things.

      • Kent Roby

        I agree with the “hardcore” vibe. And, yes that could involve playing “Doctor” (though I’m not generally so specific as to era)!

    • Rhonda Shore

      I like him, but these shots aren’t the most flattering to his face…he looks really stressed out — not comfortable in his designs, and there’s a vein bulging out of his forehead.

      • Diego!

        That could be the combo Photoshop + Botox :O

        • Rhonda Shore

          then he needs a new person to deliver the botox shots!

    • Ashley Ellen Wilson

      Who’s looking at his face?

      • decormaven

        Well played!

      • Diego!

        Well I am! hahaha 😛

    • NoveltyRocker

      Yeah but do you like the sweat pants, we are here to critique fashi—oh… they’re sweatpants.

      • Diego!

        I like the shirt and pants of the last picture (?)

    • Kent Roby

      To be fair, he’s married to a woman who has never smiled; I guess it finally got to him.

  • Cortney Dean

    Spice Husband is now my favorite way to describe Mr. Beckham.

    • StellaZafella

      Posh Hubby works, too. (sort of rolls off the tongue like “Plush Puppy”)

      • Stacy Feng

        How about Hubby Spice?

  • SuzBald

    LOL TLo, no, I didn’t read a bit of the copy! You know me so well!

  • sleepycat

    He does absolutely nothing for me and honestly the pictures look amateur, so this ad campaign is a bust. Not to say that the material itself is nothing.

  • Nancer

    Wow. I never really got his appeal before, but I might be having a change of heart. Uh… that is my heart doing the talking here, right? Right. Let’s go with that.

    • chubby ballerina

      I didn’t get him, either, until the opening ceremony of the London Olympics, when he came in driving a speedboat while wearing a tuxedo. And then I died.

  • *yawning prodigiously* He bores me, the undies collection is hilariously uninspiring. Wow, gray cotton, innovative.

    • Lucía Gavello

      Right? He never did anything for me but you’d expect a little more omph from a David Beckham undies collection.

    • majorbedhead

      I couldn’t care less about the clothing. He’s like a sculpture.

    • ballerinawithagun

      Heritage athletic style???

      • Translation: Boring, done to death, uninspired clothing.

      • StellaZafella

        I guess Beckham’s not old enough to be calling it ‘Retro’ so they called it part of his heritage…
        The only thing missing from any of these pieces is the Physical Education Department decals.

      • Bridget Smith

        I get a catalogue from a British company that does clothes for tall women, and they were ALL ABOUT the “heritage trend” this fall. It seems that, being Britain, that mostly means a lot of tartan.

    • StellaZafella

      I’m no longer of an age where my undies are part of my “look” (like back in the days when I hoped someone else might see them before dawn). I like simple, basic, even retro stuff that will last. I understand H&M is pretty good on that front, so Posh Hubby selling them is just a little zinger.

    • aglorios

      I just can’t get over how unoriginal his blue steel his. DON’T YOU HAVE ANY OTHER FACES, HUB?

    • Qitkat

      OTOH, even plain grey cotton is classier than having the equivalent of *RiRi* plastered over the elastic bands.

      • LOL.. Don’t even get me started on THAT stylistic bit of train wreckage.

    • random_poster

      As is “his” quote…

      “I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long.

  • Darren Nesbitt

    Meh to everything.

  • JasmineAM

    I know this isn’t a popular opinion around here, but I love tattoos. Especially full sleeves.

    • MrsAtaxxia

      Mr Ataxxia is of the sleeved variety so I’m right there with ya.

    • Just Me

      I don’t mind tattoos and even the full sleeve is not an issue. It depends on the person (like anything else). Some people have them and it seems like it fits with and enhances who they are. On him, it looks like “gaming” and therefore is distracting to me.

    • kmk05

      I think they’re smokin’. I’m not actually a fan of a sleeve that comes down to the back of the hand, though, but on him, I’ll take it 😛

    • LauraAgain

      yeah, I’m not fan of tattoos, period. What is his body going to look like when he’s 80?

      • Probably the same as most people’s bodies at 80. The tats or lack of them aren’t going to have an effect. It’s not like 80 year olds without tats all look great naked.

    • Vaniljekjeks

      I really love it too. My partner is heavily tattooed and I think it’s just gorgeous.

  • Darren Nesbitt

    I shop in H&M and I don’t like to go in this section of the store because his large naked body and scowl surround you as you look for underwear.

    • filmcricket

      Wow, that would be disconcerting, to say the least.

  • Nicole Little

    you’ll always find me
    out to lunch
    we’re so pretty oh so pretty
    we’re so pretty oh so pretty
    we’re so pretty oh so pretty
    and we don’t care
    we’re pretty
    pretty vacant

    • Valdri8

      Fucking perfect! I really do not think he is that vacant, but what with the stupid fucking face? I am not even looking at the body his face looks so ridiculous.

    • NinaBoo

      This! As I was scrolling down, all I could think was, “So pretty. Oh so pretty.”

  • HomeOfficeGirl

    Ok…all this, but that bodywear looks exactly like any Hanes or Fruit of Loom out there. It seems so ridiculous.

  • Monzerrat Ontiveros

    I love the lack of photoshop!! I love his wrinkles! Although he needs to relax his face a little…

  • Chuck Barthelme

    This is how I imagine I look in loungewear. Sadly, I think my self image might be a tad off. Dude has it going on, doesn’t he. Even if I don’t buy for a second that he actually wears things from H&M.

  • I want to snuggle with him. A lot.

  • I’m not sure how one puts a designer’s “special stamp” on men’s undergarments and pjs, but I do know that this isn’t it. Plus he’s a boring model. Plus I LOATHE all the body art. It’s a gloomy, rainy morning here in NC and these photos are not doing a thing to lift my mood.

    • I’m sure our esteemed hosts will soon supply something to make you smile. And I know you have other concerns right now that are lowering your spirits. I hope you navigate it all as well as may be. I’m thinking about you, M’dear.

  • altissima

    Why so grumpy Mr B? Give us a smile!

  • Silly Grrl

    Not one word.

  • majorbedhead

    I’ll be in my bunk….

  • Danielle

    Lord Bless. This will hold me over until Friday. Thank you, Uncles.

  • bertkeeter

    Tad frownie?

  • nannypoo

    I’m no expert on men’s underwear, but is there anything new here? It doesn’t seem innovative or inspiring in any way. And that expression – he seems to have attended the Posh School of Facial Posing. No thanks to all of it.

    • Innovative and inspiring underwear? Aren’t you setting the bar a bit unreasonably high there? What underwear is innovative and inspiring?

      • nannypoo

        Hmmmm. I suppose you’re right about that. I guess I think if you’re going to design something it should be different from what’s already available. Maybe he used especially nice fabrics. I still think he looks kind of crabby.

        • “I think if you’re going to design something it should be different from what’s already available.”

          But that’s never the case in fashion, 99 times out of 100. Innovation is for students and design competitions. The public wants what they can understand.

  • Valdri8

    How can anyone look that mean in gray sweatpants? It looks as though the cheap nylon thread holding it all together must be irritating his nut-sack. Great fucking endorsement.

  • ewes_urn_aim

    Maybe the smell of an East End changing room is why he’s making that face.

  • marlie

    There’s nothing remarkable about this collection, and while I think he’s attractive, he doesn’t really get my motor running. BUT, what I did notice is that it seems that they ‘Shopped his… erm… package, in the brief photo. It’s not quite “Ken doll,” but it’s close.

  • LadyCelia

    He really only has Blue Steel, hasn’t he?

  • WittyCism

    Bingo! Not.. a… single… worrrrd.

  • Chipster

    Ugh……. Not impressed in the least.

  • homofascist

    He has never done it for me, but I do LOVE a man in gray sweatpants…

  • Emily Dagger

    I love everything except the fact that he says he’ll wear the pieces “all season long,” but that’s really only because I hadn’t realized that lounge pants and underthings had a “season,” and am now mortified that I’m likely wearing drawers from at least 5 or 6 “seasons” ago.

  • formerlyAnon

    He is one well-maintained slice of aging athlete, isn’t he? If he lets his face age, his charms will only increase.

    • StellaZafella

      I know he just retired from soccer but…He’s all of what, 30? 35 tops?

      • formerlyAnon

        38, per the Internet.

  • AnniNoone

    Now, now. So many people hating on his expression, but how can you hate on Blue Steel? He does look tired and stressed, but about like you’d expect from a father of three (is it three?) that’s married to Posh. I think I like him better now than when he was picture-perfect.

    • Four I think? Three boys with silly names and a girl (also silly name).

      • marlie

        The little girl’s name is Harper. I think it’s rather pretty. But yeah, all of the boys have “city” names, I think.

        • Her middle name is Seven though!

          • marlie

            OH… Well, that certainly is a little weird.

    • MoHub

      Can we please lose the term hate on? Hate is sufficient. I may have to form the Preposition Protection Society.

      • AnniNoone

        Get the masses to let go of “gifting” (what was wrong with “giving”?) and I’ll cheerfully let go of “hate on.”

        • MoHub

          I’d support that.

      • formerlyAnon

        After lo, these several decades agitating myself over the use of “impact” as a verb in order to relieve the public of the heavy burden of correctly distinguishing between “affect” and “effect,” I think I’m going to move on to a new hobbyhorse in abject defeat.

        Current front runner is “reaching out to” as a locution for “contacting,” “asking,” “emailing,” “phoning” and the myriad other perfectly ordinary methods of initiating communication. But since I’m not sure it’s really grammatically incorrect, I will reserve “hate on” for future consideration.

        • MoHub

          My profession requires that I keep fighting the good fight, but it’s an uphill battle all the way. However, you get a gold star for properly using myriad as an adjective. Seeing the word used as noun makes me weep.

  • Just Me

    I just realized that he is a man I prefer to see with his clothes on. (I know shocking!). But honestly, I find his body art a tad (lot) pretentious and distracting. To me, he looks better clothed so I can concentrate on his face (not bad) and admire and imagine the toned muscles underneath (which do not disappoint). With him it’s like this: tight underwear?…lady parts unimpressed. Perfectly tailored bespoke suit accompanied by impeccable grooming?…lady parts very impressed.

    • marlie

      I agree. This man KNOWS how to wear a suit.

    • random_poster

      You got it. I feel the exact same way about Adam Levine. I guess I just don’t care for the body art much.

  • Louise Bryan

    Damn! And I don’t usually like tattoos.

  • Jaeda Laurez

    Hi boo. It’s been a minute. But I’m glad you’re back.

  • kmk05

    You look shiny and a little constipated, Mr Spice. Your tattoos look nice.

  • Angela_the_Librarian

    So basic sweatpants and underwear are “heritage athletic style?” Good to know the next time I’m slumming it up around the house. He sure is fun to look at, but his voice just ruins it for me (the first time I heard him speak I was turned away from the TV and I thought it was a cartoon)

    • MoHub

      Hanes is cheaper and probably just as good.

  • Both David and Victoria should have permanent frown lines soon, if not already. The “glare” lost its intimidation factor with the children long ago.

  • Shawn EH

    The banana wrangling that goes into these campaigns for H&M is always impressive. If he wouldn’t grimace quite as much he’d have a Fassbender vibe.

  • krelnick

    Looks like he’s trying to pass a stone. In a pretty, muscular way…

  • stubbornthoughts

    Hot as FUCK.

    That’s pretty much all I’ve got here.

  • Josefina Madariaga Suárez

    “The vests, pyjama pants and raglan sleeve
    tops are already like wardrobe favourites for me that I know I’ll wear
    all season long”, he says about a collection from H&M, which are not supposed to survive their first use.

  • Barbara Hart

    Showing my age or …? I just can’t with all those tattoos. Not sexy.

  • I hear you loud and clear. Who is this creep again?

  • ashtangajunkie

    That’s a lot of concentration for standing around an empty locker room in your underwear. I like his lined face though.

  • Meh.

  • Andrew Rotella

    Of course, he has a nice body, good features, etc. However, to me, these pictures almost look like CGI. No offense to Mr. B., but there is something to be said for the little imperfections.

  • MoHub

    Every celebrity “fashion designer” should be put on Project Runway and made to exhibit an ability to sketch, pattern, and sew. Only then will I except “star” names on my clothing labels.

  • kimmeister

    I had to go to the dictionary to see if “vest” means something different for Brits. It does! It means undershirt, if anyone else was as clueless as me.

  • MilaXX

    Not a word.

  • Belvane

    I know it’s not chic to smile in fashion shoots, but that face just says, “Get the hell out of my changing room.”

    • random_poster

      Right? It makes you want to throw out a hard slap across the cheek and tell him to lighten up.

  • Jennifer Peters-Ahnberg

    Oh, was he saying something?

  • clairellis

    I’m sorry I forgot how to read.

  • ConnieBV

    I can never see these images in Chrome.

    • Gloriana Reginata

      Try turning off your adblock filter for this webpage: mine is in the top right of the url bar, and can be disabled for this site only, but you might have something else installed.

  • Jacqueline Wessel

    Is he mad at us? He looks pissed off to me.

  • jen

    Did not hear one single word.

    • Passionflora

      You mean he was talking?

  • Ashleigh

    You know…I might be the ONLY big, flaming homosexual to say this, but, I’m a little tired of seeing David Beckham half naked. I like his look, but put some clothes on. And stop being so greasy.

  • SewingSiren


    • decormaven

      My first impression as well. Plus it’s tshirts, underwear, and sweat pants. “Heritage athletic wear”! What a way to turn a phrase.

  • JaCory Deon

    The photographer did their job, as did the location scout and hairdresser. Sadly, Mr. Posh Spice isn’t rising to the occasion. Hello, you’re in a shower looking all greasy and inked up: are you making a porno or what! He’s looking at bit aged imho.

  • Imasewsure

    nothing special but I not an over-tattoo fan

  • boweryboy

    Meh. His tatts continue to spread, and why is he in a restroom … or bathhouse?

  • Gloriana Reginata

    “heritage athletic style”

    That alone had me convulsed enough in laughter that I can’t take any of these shots seriously.

  • Clydette Wantland

    What? Did he say something? I didn’t know he could talk…. It would have been nice to have ONE smiling or grin shot.

  • getouttadodge

    He could be talking about how he loves to dress up Parakeets on Sundays and re-enact scenes from Sex and the City BUT NO ONE WOULD LISTEN! Damn. He is nice on the eyes.

  • Kate4queen

    …he said something?…drool

  • SugarSnap108

    He’s really intense about gray sweatpants.

  • KikiAvocado

    He is aging nicely…tho he does looks like he is holding in a poo in with that facial expression…

  • oohsparkley!

    I didn’t even know there were that many muscles to define in the ab area. He is muy mucho. Sexy too.

  • AnnaleighBelle

    He’s a high-talker, which strikes me as odd.

  • Florence Whytingale

    Not generally a fan of ink but his tatoos look incredible. Along with evenrything else, *le sigh*.

  • amber.

    I literally scrolled passed his talking like whatever where’s your body. Yumma yumma that boxer brief picture.

  • xmixiex

    He. Is. Beautiful. Just as long as he keeps his mouth shut.

  • Synnamin

    Huh, what? You said something?

  • Anniebet

    Scowling multi-millionaire aging sports star in skivvies in a badly lit photoshoot in a dingy old locker room? Yum.

  • joanna dash

    Meh. One expression.

    I guess he didn’t listen when his kids begged him not to do any more underwear ads. (thanks for not listening, David)

  • HVM

    Reason 48659781 why I wish I was Victoria Beckham.

  • up with pod people

    Once more, the pics don’t load on these ad campaign posts for me! Ultra-bummer.

  • What? Did he say something?

    Silence is golden, Beckham. …Kinda like your abs.

  • PeaceBang

    I see no clothes.

  • Fannie Wolston

    I like the H&M pieces, basic back to school, however Beck’s is one neck tattoo away from looking like a contestant on ink masters

  • Sunraya

    Yuck. Hate those tattoos, and while I love a fit guy, hate when they show him in his undies with a bulge. Some things are better left to my imagination.