• kirkyo

    Well that’s odd.

  • Insidiously

    What. The. Fuck.

    Is this what the movie’s awfulness did to him? What the hell. What a meta editorial…

    • kmk05

      I still don’t understand how it makes it okay. Not okay for women, not okay for guys either. It’s the blood on his front teeth that’s making me cringe. They paid attention to details, you know: the faked scratches on his knuckles! Although his biceps are left untouched (or, well, retouched on the cover).

      ETA: sorry, I meant to replay to @Glear0!

  • Glear0

    That’s actually quite disturbing. Were they trying to gender-flip the rape culture thing?

    • http://angrynerdgirl.net/ Jessi03

      That’s the only thing I could think of, too. I am so disturbed by this photo set.

    • random_poster

      Exactly what came to my mind. This is terrible.

    • NOLA_gal

      How far in advance are editorials shot? I’d guess this is a meta commentary on the “beating” his wretched movie took in theaters… I would never expect Men’s Health to provide visual commentary on rape culture.

    • formerlyAnon

      You might be over-thinking.

      I think they’re trying to expand his perceived range, and doing it within the attitudes of the large demographic who find violent sports good, clean fun.

      Also, as referenced earlier: Fight Club sold a lot of tickets. Lots of people enjoy violence as an integral part of a film.

    • drdarke

      I have no idea, @Glear0 – that just makes it worse, actually, like they’re making light of women being sexually assaulted.

      Whatever they were thinking, it is SO NOT OKAY. I’m beginning to question Arme Hammer’s decision- making skills, between THE LONE RANGER and this….

  • mjude

    DO. NOT. GET. & WTF

  • Glam Dixie

    um, ew

  • Just Me

    Take an classically attractive, marginally charming man and make it look like he got beat up in a fight with Michelle Rodriguez (cause you know she would KICK HIS ASS). Yeah, that works. That will help…and the boy was making such progress recovering from his poledance of doom.

  • Monabel

    NO.

  • eowyn_of_rohan

    The first rule of Fight Club is you do not do photo shoots based on Fight Club.

    • NYCGlamourpuss

      Perfect!

    • decormaven

      You win the Internet.

  • http://angrynerdgirl.net/ Jessi03

    Wait, wait WHAT?

  • padma sallah

    WTF IS GOING ON. Magazine cover does not compute.

  • IMNAngryLiberal

    Huh?

  • MilaXX

    Even beat up he’s boring.

  • Jacqueline Wessel

    Men’s Health this is not. And stop smiling Armie. Go put on your nice red suit and all will be well.

    • Spicytomato1

      Good call. I was trying to figure out how to erase these images from my mind — the “blood” on his teeth almost made me lose my lunch — and remembering him in that red suit is surprisingly effective.

  • marlie

    WHAT?! I know this isn’t a mag for the ladies, but I can’t imagine any guy (even “manly man”) thinking these photos were in the least bit ok.

    • Little_Olive

      Yeah, “Men’s HEALTH”? not so much

    • formerlyAnon

      Really? There’s a lot of macho and wannabe macho out there. And that’s leaving out the ones who’ll find this hot.

      • demidaemon

        That’s a bit mind-scarring. Thanks.

        • formerlyAnon

          Yeah, life’s infinite variety can be . . . disturbing.

        • formerlyAnon

          Having supported kids through minimal or non-contact sports (tennis, track, dance, lower level soccer) I have to admit that rather than be squicked I just wanted to remind him to put some ice on the various impact points. I wonder if I’d even blink at this if I”d done15 cumulative years with kids in football, ice hockey, lacrosse and/or rugby.

  • NYCGlamourpuss

    Ummm…

  • http://twitter.com/#!/Space_Kitty Space Kitty

    Is this meant to inspire pity over the movie tanking? Because no.

    • ankali

      Actually, it’s working for me, but I already felt pretty sorry for him to start with. What a shitty summer* this poor guy’s had.

      *Relative to other movie stars. Not to the rest of the world.

  • jmorino08

    i dont’ get it.

  • Karen Belgrad

    Wow… I knew film critics were rough on him, but this is a little extreme!

  • twocee

    WTF? Who would want to BUY this?

  • hellkell

    This is kinda disturbing.

  • librarygrrl64

    Ew, no, no no. I would hate this for anyone, but it’s especially wrong for him. This looks like a Terry Richardson knockoff. Or…knockout, I guess. Two thumbs way down.

  • Imasewsure

    If the article is about how he trains with boxing or MMA or something then I can deal with these. Disconnected from whatever context there might be…. then no …. although I kind of think the bruised up smiling one is funny

  • NOLA_gal

    Disturbing. Kinda gross.

  • Jessica Freeman

    I am so disturbed at him smiling with blood in his teeth.

  • http://dontmakeitlikeimdumb.blogspot.com/ annabelle archer

    No, you’re not the next Brad Pitt.

    • Cheryl

      That’s what I was going to say! I think he’s a very handsome guy, and I guess he wanted to play with his image a bit. But I hope he doesn’t go the “Brad Pitt I’m so handsome I can be scruffy and dirty and still be a heartthrob” route. (The last one is very James Dean-y, like he’s been in a bar fight. But instead of a glass beer bottle, he’s holding a plastic water bottle. Image fail.)

      • Eclectic Mayhem

        He’s ended up looking like Logan Echolls* in the last one!

        *(from Veronica Mars)

    • Jessica Freeman

      Brad Pitt isn’t Brad Pitt anymore.

      • http://dontmakeitlikeimdumb.blogspot.com/ annabelle archer

        There is speculation the Charlie Hunnam is in the running to be the next Brad. I’d vote for him.

  • likingrob

    Um, how did they make him so ugly looking. and WHY

  • AnaRoW

    The title of the article is “Hammer Your Body!” Obviously he’s been beaten with a hammer… and is happy about it. Or something. I don’t get it either but I suspect they were trying to be clever.

    • Kristin McNamara

      Maybe he could be a bad guy in the next Thor movie.. then really get beaten by a hammer.

  • Kewtwo

    Wow, why so serious everyone? Just looks like a slap in the face of his pretty boy image to me.

    • carpediva

      Agree with you; totally assumed this was roughening up his edges taken to the extreme: no more, no less. I find it unattractive but not disturbing per se.

  • Denise Alden

    The last picture makes me very nervous because he kinda looks like Gosling in it. What is happening?

  • KayEmWhy

    Why?

  • crash1212

    WTF?

  • Kate

    Too much testosterone. Gotta go look at pictures of Zoey Desh to even it out now.

    • formerlyAnon

      My dad used to caution that with one foot on a hot stove and another on a block of ice, the average temperature would be comfortable but your feet wouldn’t. I see a parallel in your plan, here.

      • Kate

        Smart man, your Dad. Using the same logic I will place one foot on a dumbbell and the other a face full of eyelashes and adorably thick bangs.

  • Trisha26

    WTF?! Disgusting.

  • formerlyAnon

    Calculated.
    Will probably* appeal to those to whom they’re trying to appeal, and if he’s lucky, in his next movie, his character will be described as “gritty.”

    * “probably” because that person is emphatically not me, so how can I judge?

  • YourBaloneyDontGotNoSecondName

    He is getting really close to being unceremoniously dumped into my “girl, please” box.

  • Miss wks

    Ick. Just ick. Those photos actually made my penis go soft and I don’t even have one.

    • formerlyAnon

      I felt the strong urge to start nagging him to “put ice on that.” The result of years of parenting kids through sports. And mine never played anything rougher than tennis, track and pre-high school soccer.

  • Airkisses

    Is the photographer terry richardson’s protege?

    • Adrianna Grężak

      Had the same thought

  • gurl boy

    And the jeans on this roughed up guy are spotless and new?Lousy continuity! Paleeze!

  • Kamil Milex Roj

    Definitely something I like

  • Adrianna Grężak

    The idea that men have to be aggressive/violent like this to be masculine is just as bad as promoting skinniness and high heels for women to be feminine

  • Haley Buchanan

    Gross. It calls to mind the one from a few years back with Heather Morris and her black eye. That was gross. This is gross. They’re not aesthetically pleasing nor do they say anything positive about the actor, photographer, etc.

  • Not applicable

    Ummmm…..

  • Zorkness

    Great porn for vampires.

  • CT14

    Yuck.

    Don’t like fashion shoots with “abused” models, male or female.

  • Vitantonio Bino D’Ambrosio

    Looks like a nod to “Fight Club” to me…

  • demidaemon

    Depressing.

    I feel like this spread is a metaphor for his recent poledance.

  • mhleta

    He’s so damn pretty, I understand the impulse of wanting to mess him up a little, but, what are we selling here? “The Lean Ranger Workout?” He’s a gorgeous guy, but I wouldn’t rush to call him a poster boy for muscle definition. He’s doing that bicep fluffing pose that guys do when they’re trying to look more buff than they really are. Pretty sure I could give him a run for his money in an arm wrestling match, and I have the upper body strength of a damp moth.

  • Maryanne525

    Who approved this to be on the cover of a magazine?? Violence is COOL.

  • Tamara Hogan

    Um, NO.

  • Toto Maya

    This just proves that there is literally nothing that can make Armie Hammer interesting. Even covered in blood he’s bland as hell.

  • AnnPopovic

    this is all wrong. If you’re going to do bruised and battered, you don’t do jeans and a t-shirt. You do a VERY expensive suit. Just ask any boxer…

  • sunnycalif

    ghastly!

  • Nicole Little

    Desperate marketing.

  • Clueless_Jock

    Glamorizing violence is never a good thing.

  • Rebecca Jay

    Yee-uck.
    I don’t find him attractive to begin with and here he just looks like alley trash. And I mean that literally: garbage spilt from an overturned can in an scummy alley.

  • boweryboy

    His parents must’ve hated him to name him Armie; every time I see his name I read it as “Arm & Hammer”.

    Also, it’s a fucked up editorial, but I’m not getting how this promotes “rape culture”.