Prada Fall 2013 Ad Campaign

Posted on July 31, 2013

Prada Fall 2013 Ad Campaign shot by Steven Meisel in New York City.



[Photo Credit: Steven Meisel for Prada]

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  • queen b*tch

    Darlings, please dry your hair before putting on expensive designer clothes

    • Xtine

      I can’t get past that, either!

    • gabbilevy

      They look like they just finished a tough workout.

  • So, I see that look crack addicted is still fashionable. (sigh) Nice clothes, though.

  • Lisa Dugan

    Ugh, why so dirty? I don’t see how that helps the clothing look appealing.

  • MilaXX

    The clothes and bags are fab, but the dirty looking hair and druggy looking makeup is a distraction. It’s as if a homeless person wandered into a wealthy person’s closet and tried on all their clothes.

    • Nancer

      I totally agree, I found it so annoying that the greasy hair was all I could focus on. I missed the clothing. Yuck.

  • Danielle

    These models all look like they’re surprised they’re being photographed.

    “I just got caught in a wicked rain storm, and now you want to take my picture ?”

    • zenobar

      “Oh sh*t, I just got out of the shower, am I late?”

    • Louise Bryan

      My thought train is on the same track. Backstory: Models were caught in a rainstorm and had to run so fast to get indoors that their clothes started falling off.

  • Rhonda Shore

    OMG, i am absolutely COVETING most of those handbags! The accessories mostly look just superb, and I’ve always liked the look of wet hair in certain settings…

  • AmeliaEve

    The styling is ridic, but I really like a lot of those shoes. Very 1930s feel.

  • schadenfreudelicious

    Always happy to see the beautiful Christy Turlington, even if she does look a bit.. greasy

    • Heather

      Yes me too. I always liked her the best of her ‘supermodel’ cohort. And she’s married to yummy Ed Burns. Lucky girl!!

    • Cz

      She looks the least greasy than the rest of the kids. AND she looks like she’s alive rather than doped up.

  • carlaaxtman

    Step right out of the shower and pour your uber skinny body into these pretty things, darlings.

    Also…Christy Turlington blows my mind.

  • Emily Giovanni

    Are these ads for shoes? Because I can’t see anything else here besides awesome shoes.

  • ohayayay

    Ewww. this appears to be Prada as modeled by dead supermodels we just pulled from the river.

  • It really pisses me off when ridiculously high end shit is sold to us as dirty, poor and street inspired accessories. It’s fucking PRADA, peddle your heroin laced, slumming housewives schitick with purses that don’t cost more than my car payment.
    And get off my fucking lawn.

    • Just Me

      Another “mad as hell” moment, brought to you by the ridiculously insulting branding/advertising of high end fashion houses. Here, hon, have a cocktail and join us by the bar.

      • I know I’m not having a good day, but I was seriously, seeing red kind of ill. This is the kind of thing that offends me. Not blue humor, not religious rhetoric, but truly expensive luxury items advertised in a way that makes light of the truly struggling and somewhat failing. Clearly, my issue to work out, but damn.

        • Just Me

          For me, the “mad as hell” moment (in this context) is for those times when you have absolutely and finally had it with fashion or someone trying to be fashionable. It is the moment when the fun, flirty, funkiness of fashion crosses over into something so ridiculous and offensive you throw up your hands and walk away with righteous disgust. It is the line that should not be crossed. Everyone has that line and no semblance of explanation is necessary. The collective “we” who have had our moments or just want to be with those who have, are meeting at the figurative “bar” to share our tales of Oh, HELL NO!!, WTF? and DAMN! Never Again!! It is a safe place in a fashion world gone crazy…with cocktails and without apology.

    • Lord how I love you right now. Bless.

    • StellaZafella


    • muzan-e

      … I don’t understand what happened. Just a few years ago, they were throwing Sasha P. into some of the most surreal and ethereally gorgeous shoots I’d seen in ages; expensive leaked from the pores of every shot. But now this?

      And frankly, I could even accept heroin chic if they’d done it well and made it interesting.
      This ain’t that.

    • formerlyAnon

      If “schitick” is NOT intentional, merely a brilliantly felicitous typo, please don’t tell me.

  • Vanja

    Those hideous clunky shoes from the 90’s are making a comeback, I see.

  • Just Me

    Rich girl heroin chic…with fierce bags. Nice clothes. Ugly message.

  • Chaiaiai

    God, Christy, thank you for BEING. She could teach a few of this young whippersnappers how to meet the camera gaze with strength, not just sultry-/sexy-ness.

  • Karen Belgrad

    Dear Christy Turlington… Is Dorian Gray hiding at your house? Seriously….

    • Shawn EH

      Just never ask to see her art collection.

  • Carole Scofield

    Heroic chic? I guess it isn’t hitting me that way, but I guess I see it. Beautiful clothes and bags, though.

  • EdithP

    The disheveled sweatiness is distracting.

  • Jessica Freeman

    I have never scrolled so fast through so much fug in my life.

  • StellaZafella

    The mug shot lighting and models styled to look run hard and put away wet REALLY makes me want to go out and try on some of these stunningly beautiful clothes…
    Try on, not buy…I couldn’t afford the BUTTONS off them right now.

  • nannypoo

    Hookers with wet hair. Hmmm, let me think. Would I want to look like that?

    • MoHub

      Every one of them looks as if she’s just about to spread her legs.

  • MarTeaNi

    This was brilliant. Half-drowned women always make me want to buy new…purses? Shoes? Whatever it is, my corpse at the bottom of the Mississippi will look great in it.

  • Guest

    …. I don’t understand what happened. Just a few years ago, they were throwing Sasha P. into some of the most surreal and ethereally gorgeous shoots I’d seen in ages, but now this?

  • formerlyAnon

    ¡Coats! First time in a long time Prada inspired the “if ONLY I’d win that darn lottery” thoughts. ¡¡Coats!!

  • mmebam

    I CAN NOT with the wasted socialite realness…

    The bags are great.

  • Kathy_Marlow

    Not in love with the hair, but Christy Turlington does not age..ever.. bitch

  • Nikko Viquiera

    Someone could use a blow dryer…

  • Jaeda Laurez

    Christy served- the rest look like amateurs. But what’s with the wet hair? Lots of dope pieces though. I might dropkick your mama down a flight of stairs for that last jacket and Christy’s suit.

  • marlie

    The styling is awful. But leave it to Christy Turlington to be the only model with a sense of presence in her photo.

  • anotherkate

    Tens of thousands of dollars of designer wares, and wet/greasy unbrushed hair? NO THANKS.

  • alyce1213

    Is this a new take on ’90s heroine chic? The styling and photography are offensively unattractive.

  • Aaminah Khan

    I love the clothes, but why do the models all look so greasy?

  • Tatiana Luján

    I want everything that doesnt have fur in this ad campaign.

  • Shawn EH

    Christie can do whatever she wants. And is that Rachel Williams up above? Haven’t seen her in ages!

    • stayl

      I was wondering if it’s Rachel Williams too, but the look of disapproval on her face makes me wonder if she plans to pull a disappearing act all over again.

  • justjude

    Really loving the clothing and accessories, and that’s coming from someone who really doesn’t like Prada. Am I the only one who thinks the model poses look so amateurish?

  • KateMaryC

    They just got the color washed out and are waiting for their blowout before they return to work?

  • Jeremy

    You guys, aside from the emaciated, drugged-up looking models we are missing a bigger topic discussion – Christy effin’ Turlington.

  • Laurieandclaire

    Yeah, because when I put on Prada, I like to let my hair air dry on the subway on the way to work…

  • Sara Brams-Miller

    Christy Turlington. That is all.

    • susan6

      Yeah, I did a double take there. There’s also a model who bears a strong resemblance to Cindy Crawford, so I was wondering if they specifically looked for supermodel doppelgangers, but no….that is actually Turlington.

      Not too crazy about the “drowned rat” theme they went with.

  • PeaceBang

    Remember the Boneless Chicken Ranch from the Far Side? These are models from the Boneless Model Ranch. Poor dears have to be propped up against things so they don’t slump right onto the floor. Aside from that ridiculousness, the clothes and bags and shoes are LUXE, baby!

  • rmcgrudiva

    Crazy about those sunnies, though!

  • Glam Dixie

    The models appear to have been pulled from the set of The Walking Dead. Grey is not a skin color, that and the hair were so distracting, I kept missing the clothes. Horrible styling.

  • jmorino08

    So, their new image is “Prada makes you sweaty”? Mmmkay

  • quiltrx

    I dub this campaign “I’m Wet and Itchy. Do You Like My Bag?”

  • Nonmercisansfacon

    The hair is appalling but yay for a diverse cast of models?

  • kimmeister

    That one pair of black and silver sandals appears to have actual tire tread as its platform. NAY!

    • formerlyAnon

      I confess. I liked that pair especially . . .

  • ballerinawithagun

    When I spend that much money on clothing and accessories (in my dreams!) I want to look like a rich bitch, not homeless.

  • DominoEstella

    Turlington still gives good face.

  • Imasewsure

    I’m ignoring the models and just praising the touches of color against the B&W/grey which I think really draws your eye to the products… As usual I am obsessed with everything checkers here

  • Belvane

    Christy Turlington just leaves the rest of them sitting in the road, doesn’t she? A face for the ages, with so much intelligence behind it.

  • PaperPusher2

    Man, Christy Turlington still has so much game. Will always love her above the rest.

    • Not applicable

      She does not age!! No fair!

  • Jeanne leCube

    The 90s are definitely back.

  • AnnPopovic

    I love that shimmery sea green. But what happened here? Did the models have to get de-lousing showers before they were interrogated in their pretty outfits?

  • clairellis

    Gingham jacket, get in my closet!!!

  • Levedi

    So the story here is “desperate/disenchanted crack addict throws herself off a bridge and is rescued by kind policeman who wraps her awkwardly in the first warm clothes he can find. These are the mug shots.” Is that what they were going for? Because it’s what they got.

  • PaulRin

    I personally think this is a stunning campaign. The choice of styling in the hair gave a certain back story to the women, and it evokes a cinematography feel. Also, amazing cast. CHRISTY TURLINGTON, Fei Fei Sun, Amanda Murphy, Freja.

    I have to politely disagree with other BKs about whether this looks cheap. I think they nailed the whole rich “femme fatale” very well, and it’s extremely connected to how their Fall Winter runway show was presented. When the setting takes on this “dark” palette, the whole wet hair is a terrific and very clever choice.

  • zmayhem

    I am trying hard, and yet I still can’t care less about the wet hair. FIERCE BADASS GINGHAM. WANT IT ALL.


  • I like these coats. I like most of these photos, period. Christy Turlington should be People’s Most Beautiful. She quit smoking, and she backed out of her modeling career for quite awhile because she didn’t want to be as thin as the mags wanted her.

  • boweryboy

    What did I just look at?

  • Anniebet

    Bah, I cannot think of a single thing to say about this campaign. It makes me tired.

  • eight_of_nine

    Regarding the last picture — doesn’t every woman wear her croc-skin jacket during her monthly self-breast-exam?

  • Julie

    Those are some of the most fashionable sewer rats I’ve ever seen.

  • Josie Jones Thames

    It looks like a super-chic bus full of models drove into a river and Christy Turlington saved them all with her fabulousness.

  • demidaemon

    Is this the “corpses after they’ve been drowned” collection?

  • Sophia Vaccaro

    zombie terry richardson drunk-friend-you-had-wake-up-by-means-of-shower freakshow