Emma Watson for W Magazine

Posted on May 17, 2013

Miss Emma goes for the Old Hollywood look in W mag, and we have to say, we approve.


Emma Watson covers the June/July issue of W magazine photographed by Michael Thompson and styled by Edward Enninful.

On the pressure of having to be a shining example to young girls worldwide: “I was always a very serious child. I remember being 13 and girls in my class saying, ‘So-and-so is going to kiss so-and-so on the school fields.’ I said, ‘That’s stupid. They’re too young for it to matter—he doesn’t love her, and that’s just a waste of time.’ It’s amazing that I had any friends! [Laughs] So I was the right child to get cast: I loved the responsibility.”

On when she realized she was famous: “I lived in denial for as long as I possibly could. Until the age of 18, I would take the Oxford Tube, which is a public bus. Then it got to the point where the fact that I was on the bus would spread from one end to the other. I’d think, Why am I doing this to myself? Ignoring fame was my rebellion, in a funny way. I was insistent on being normal and doing normal things. It probably wasn’t advisable to go to college in America and room with a complete stranger. And it probably wasn’t wise to share a bathroom with eight other people in a coed dorm. Looking back, that was crazy.”


Louis Vuitton Fall 2013 Collection/Model: Magdalena Frackowiak (ELITE)

Erdem Fall 2013 Collection/Model: Steffi Soede

Chanel Fall 2013 Collection/Model: Marte Mei van Haaster (IMG)

That’s a fantastic look for her. We wouldn’t have thought such uber-glamour would be necessarily in her wheelhouse.

But honey, please don’t lose sight of who you are or where your appeal lies. Kate Winslet went a similar “English teacup of a girl” to “Hollywood Glamazon” route in her career and frankly, we miss the old Kate a lot. If you’re going the Hollywood glam route – and we reiterate that we approve – then you might want to look to those English actresses who navigated that world well without losing sight of their appeal: Jean Simmons, Vivien Leigh, Julie Christie – there’s a whole bunch of them to choose from and emulate.


[Photo Credit: Michael Thompson for W Magazine]

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  • http://twitter.com/foodycatAlicia foodycatAlicia

    I love her. She gets so many free passes because I think she is a wonderful young woman who deserves many good things. And this does look very good on her, although from the thumbnail I would never have picked it as her.

    • siriuslover


  • http://twitter.com/MEGalasso Meg Galasso

    I’m not quite convinced that this is the best hair/makeup/lighting for her features. I think she’s much more beautiful than the Erdem image implies.

    • Kat

      I agree, the blush is the first picture looks horrible.

      • StellaZafella

        However, it’s dead-on forties glamour shot styling…even the blush, which, in the forties could have been tinted into the pic by hand.

        • j_anson

          You’re totally right, she’s been deliberately styled to look like the pictures were tinted by hand after development – it’s part of what’s making them look vintage. I like the effect, though I wouldn’t want it in EVERY editorial by any means.

  • hughman

    I’m impressed by her pose/posture in the second pic. Someone did their pin-up homework and it shows. Brava.

    • http://dontmakeitlikeimdumb.blogspot.com/ annabelle archer

      Holy pretzel legs Hughman!

      • hughman

        Lol! I see what you’re saying but fashion ain’t for sissies! She werqed those gams for “Aht” darling!

        • http://dontmakeitlikeimdumb.blogspot.com/ annabelle archer

          Aht is everything darling!
          (have a good weekend H)

  • http://www.facebook.com/profile.php?id=100000905542323 Rhonda Shore

    Love her, hate that cover shot. It doesn’t even look like her, they made her look like a flavorless manequin. Only in the Erdem dress does she look like herself.

  • PastryGoddess

    Me likey. Very va-va-voom

  • http://www.facebook.com/people/Lucía-Gavello/1253586868 Lucía Gavello

    I feel like she’s been getting the “All Grown Up!” tagline for five years now (which, in her line of bussines, is not a bad thing). She does look gorgeous AND like a grown up though.

  • StellaZafella

    When they do a Bogart/Bacall story and go looking for a Bacall…whistle and here’s your Bacall…” You know how to whistle, just put your lips together and blow.”

    • Adriana_Paula

      I thought the same thing! That’s some perfect Bacall hair right there.

    • Amrita Singh

      I was thinking more Katherine Hepburn. She has that same confident, defiance fabulousness going in some of these shots.

    • ChaquitaPhilly

      In the B&W little black dress shot she looks a lot like Lee Remick. Gorgeous!

  • http://twitter.com/kerryev kerryev

    That embroidered jacket looks awful on the runway.

  • Pennymac

    That Erdem pic is flat out Awesome. The pose, the styling, hot, hot hot!

  • Chris

    It seems like she has been trying on different looks and styles over the past few years- including gamine Mia Farrow/Jean Seberg and now she is cranking up the glam for the “Bling Ring” movie. She is young and having fun testing things out which is just as it should be. Her features are beautiful and she can obviously carry off different looks but I agree with the wise Uncles. She should keep some of her English Rose softness and not go too hard edge glam. I preferred Kate Winslet when she dressed in a more romantic fashion than her current Herve Leger bandage dress phase.

    • misstressofsylar

      i would certainly lose it if she goes the Winslet route. and then marry someone with RocknRoll(sp?) for a last name!

  • Anniebet

    So delectable. The B&W shot is dramatic and and gorgeous, but those gloves are a bit bulky looking.Don’t much care for the cover clothes, but the rest are scrumptious.

    Erdem is headed towards apotheosis. Let’s hope there’s a section in Mt. Olympus for fashion designers.

  • erinbinek

    She has finally graduated from looking like a little girl playing dress up. Brava!

  • random_poster

    I’m with you, TLo. I love Emma. I just keep looking at her and hoping the other shoe will never drop. So far, so good, but she is still so very young.

  • Coolekat

    Is she wearing stockings with open- toed shoes? I hate that.

  • http://twitter.com/MajorBedhead MajorBedhead

    God, she’s lovely.

  • daisyj

    Very nice– I’m getting a kind of Katherine Hepburn vibe from some of this, which I wouldn’t have expected from her. And who, incidentally, might be another good (if non-English) role model for how to present an air of intelligent glamor.

  • lbl

    See, while the photos are nice I’m a little disappointed because I think this is totally in her wheelhouse. I expect W to shock me with reinventing celebs for their editorials, so Emma Watson in a classic glamour style shoot falls sort of flat.

    And while her posing is great in the second photo, I strongly dislike how the light is hitting her face. She should try wearing knee length dresses in that style though. They suit her.

    Also, LOL at the All Grown Up headline. I remember you two remarking on how she always gets those.

  • http://twitter.com/PhDKnitter marlie

    Emma looks gorgeous! This is a great look for her.

  • kalisa

    J’adore the Erdem dress on her. Don’t know why they couldn’t let her wear pants on the cover though.

  • Gwyndall

    The Chanel shot looks like Kate Beckinsale.

  • http://twitter.com/marieldrucker Marie Drucker

    I wonder what happened at Brown.
    Many of us… grown-up girls who loved the Harry Potter series … are Hermione. So, we just love Emma too.

    • http://twitter.com/bredalot Bridget Smith

      Gossip time! I was a senior at Brown during her one year there, and she was in a 20-person seminar with me. She’s lovely, perfectly friendly, and quite intelligent, but I think she was in over her head. She hasn’t really been at school in years, and adapting to the academic expectations in another country is always difficult, so I think she just had a very hard time being a university student instead of a person with a tutor. She also probably should not have taken a lit seminar with all seniors and grad students during her first semester. Anyone would’ve struggled with that.

      The other thing is that while most people tried VERY hard not to be weird around her, I think they may have gone too far in the other direction and wound up not actually being very accessible. Overall I think she just had a tough first year and no reason to keep trying. (I also had a tough first year, but I had no career waiting for me, so I stuck around long enough to fall in love with the school.)

  • kimmeister

    I’m seeing Lea Thompson in the first shot and Elizabeth Moss in the second.

  • l_c_ann

    I do not understand the bloomers under the suit coat on the cover.

    Her face looks lovely, but the scroll down WTF is strong on that cover.

  • nannypoo

    I’m guessing a lot of us went to college in America and roomed with complete strangers and shared a bathroom with eight other people. I’m sure those people got over whatever feelings she thinks they had about her much sooner than she would like to thiink. I liked her a lot better before I read her comments.

    • mmc2315

      I’m so surprised you had a negative reaction to her comments! On the contrary, I had the opposite reaction and the interview answers gave me a warm feeling towards Emma.

      I can just imagine wanting to be normal, and do normal things, but it just doesn’t work that way when you are super famous, or your parents are super famous, etc.

      • nannypoo

        I saw Jennifer Lawrence on one of the talk shows, talking about being famous. She said she loves her job. She gets a lot of time off, they pay her a lot of money and she gets to do work she loves. She also said she gets tired of hearing celebrities complain about all the problems they face because of their fame. I was really impressed by her attitude. I had the sense that if she got tired of all the attention she would find something else to do that was less public. Kristen Stewart strikes me as an extreme example of these young people who are adored by the public and make a zillion dollars and get invited to every party and then complain about what a bitch their life is. Emma seems to tiptoe into this territory with her comments. That’s all I meant.

    • julnyes

      Well someone who went to school with her gives a different POV which seems to agree with a more favorable assessment of Emma W.

  • j_anson


  • http://www.facebook.com/profile.php?id=571205045 Kent Roby

    After seeing her awesome performance in “The Perks of Being A Wallflower”, I’m a huge fan. And I, too, love her looks here.

    • charlotte

      I hated that movie and I don’t think she saved it, but I am still a fan of hers.

  • unbornfawn


  • http://twitter.com/lenabena_ Elena

    I covet that Erdem dress.

  • http://www.facebook.com/conysoledad Constanza Álvarez Espinoza

    If someone asks me to name an overrated actress/model, one of the firsts names that comes to my mind is hers. Pretty but meh!.

  • crash1212

    That last pic of little Emma in the Chanel is everything.

  • http://twitter.com/carelessriver Caterina Maria

    Old Hollywood glam suits her so much more than the “Look at me, being the average starlet” thing.

  • pookiesmom

    Emma’s an anomaly for me in that I far prefer her personality to her acting or modeling. She’s very pretty, of course, and she’s getting better at acting, but I still think she’s rather mediocre. She is, however, an insanely lovely person and so I adore her. Which is to say, this editorial looks a bit forced to me & she seems uncomfortable. But her interview makes up for it.

  • BrooklynBomber

    Jean Simmons, Vivien Leigh, Julie Christie

    Le sigh . . .

  • NYCGlamourpuss

    Oh, she pulls off the full on Old Hollywood Glamour beautifully! Good on her!

  • StrandedFashionista

    She looks stunning, but the Chanel dress in the last image is a bit of a nothing without all of the styling it walked down the runway with.

  • MilaXX

    Beautiful editorial, but I hope she doesn’t go all Hollywood like Kate did.

  • Cz

    I wondering how long they’ll keep using that “All Grown Up” headline to introduce her.

    I love the old hollywood style on her. I didn’t think she had the look for it but it works. Especially like the Chanel.

  • quiltrx

    Love her! Whoever doctored that cover shot should be ashamed–she looks like she’s made of plastic. She’s plenty beautiful without all that ‘tweaking’.

  • http://www.facebook.com/candice.booth.79 Candice Booth

    The Chanel is styled beautifully on her.

  • http://www.facebook.com/glenn.johnson.332 Glenn Johnson

    These photos of Emma remind me of the recent images done of Jennifer Lawrence. They are beautiful and frankly don’t look at all like her. This is NOT a criticism, just the opposite. I have rarely seen fashion photos of Emma Watson in which I thought she looked good. There was always something off about them. Either the clothes, or the lighting or the pose. She’s not a model, and so she (and the people producing the look) have to work extra hard to pull it off. This time I think they have succeeded. This time they have made her look like a model, not an actress.

  • Not applicable

    Love her. Being Smart and responsible first makes her even more beautiful than mere looks could carry. Great role model for young girls.

  • Jessi03

    I just adore her. She looks fantastic here, too.

  • jetpackdino

    Amazing. I’ve been so bored with her, but these pics are impressive. Especially love the black & white shot.

  • Carla_Charlton

    In the Erdem photo, isn’t there something weird about the shoes? It looks like they put a pair on her that are way too big. However, she looks fantastic, especially in the Chanel.

  • Tatiana Luján

    I love the Channel picture.
    What is it with magazines lately that they put shoots where starlets aren’t wearing pants (when they should) on the cover?

  • LauraAgain

    In every photograph, Emma looks so much better in the clothes than the runway models. That almost never happens!! Brava to such a beautiful young lady.

  • JP

    Love the Erdem and Chanel looks, not crazy about the Vuitton. I know it’s editorial and all, but c’mon, where’s the rest of it?

  • Qitkat

    I wish this hairdo would come back in style, so very flattering, here on Emma. Hollywood classic glamour. Someone ought to write a 21st century noir film, just for her. A modern “period” movie, with today’s prettiest classic clothes, and great music, and just for good measure, an original well-written story. Stylish and compelling like The Artist. No explosions or super villains or women in peril. Well, maybe a tiny bit of woman in peril, just not Lifetime-style. Even a Doctor Who fangurl can long for an new-fashioned Hepburn or Bacall to command the screen.

    • tereliz

      “Someone ought to write a 21st century noir film, just for her.”

      Co-starring Joseph Gorgon Levitt. :)

  • the_archandroid

    A close friend of mine has had a crush on her for years (age appropriate) I didn’t really get it until now,she’s totally stunning in these photos.

  • http://www.facebook.com/profile.php?id=1036102276 Pam Meers Purtle

    If she would have given that small smile in the Erdem like she did in the Chanel, it would have been the perfect Bacall.

  • shorty j

    As a fellow Very Serious Child, I rather love her for owning it.

  • https://plus.google.com/108251075533777132179/posts Frank Lithium

    That last picture is serving up old Hollywood realness.