Christian Siriano Spring 2013 Ad Campaign

Posted on April 17, 2013

Christian Siriano Spring 2013 video and print campaign. Shot by Brad Walsh at New York’s historic Waldorf-Astoria, both feature the Jacqueline Kennedy Onassis School at American Ballet Theatre dancers Katerina Eng, Isabelle Seiler, and Carolyn Lippert.

The Spring 2013 collection was inspired by the whimsical movement of the ballet, particularly the Dream Ballet as performed by the American Ballet Theatre. It is an adaptation of A Midsummer Night’s Dream, the story of love and romance in fairyland. 

“I wanted the video to portray the dancers as if each were dreaming about the costumes they’d be wearing in a performance. I wanted this collection to feel as light, soft, and romantic as the dancers on the stage and in the painting, but modern enough to be wearable by today’s elegant woman.”

Music by Brad Walsh. Makeup by Lauren Urasek. Hair by Leanne Bernstein.




[Photo/Video Credit: Brad Walsh for Christian Siriano]

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    • Barbora

      Very pretty.

    • A.W.

      This collection feels tone-deaf to me. The idea of ballet at a floaty, airy concoction is very old-fashioned.

      • Lisa_Co

        And just too many layers (and too much) of tulle.

    • kmk05

      Very girly and princessy: all the pieces move beautifully. Pretty and striking, but in a similar vein to a lot of the Elie Saab.Maybe the entire collection will be different.

    • Kevin VanOrd

      Our little Princess Puffysleeves is still making puffy princess clothes for women that like to feel pretty. I love him for it.

    • gabbilevy

      Some really lovely things here, but I’d have to see if they can survive out in the wild.

    • Angela_the_Librarian

      The clothes seem a little “been there done that” to me (though they are very pretty), but I loved the dancing! I think the purple gown is going to be getting serious action on the red carpet, and could make a nice wedding gown too.

      • Lisa_Co

        The fall that the movie Black Swan came out (fall 2010, I think) tulle dresses were everywhere. So yes, Angela, been there, done that.

    • Sara Padilla

      This looks like it was shot in the same hotel suite where Peggy and Duck had their trysts. Everything comes back to Mad Men.

      • Little_Olive

        I think it attempts to emulate the rooms Degas’ ballet paintings. While I don’t like the collection, I think the production succeeded at the ambiance.

        • ankali

          I agree. Also, I want to live in that sitting room.

    • Michelle Wilson

      The dresses are lovely, princessy things, but if you’re going to use dancers instead of models for your ad campaign you’re really going to need a better photographer. The photos and video are quite awkward and do little to sell the garments.

      • allie wallie

        I agree. The first shot of them sitting down, they just look terrible. Not elegant at all. You have ballet dancers, and posed them SITTING? I mean, come on

      • ChiKat67

        His photographer is also his boyfriend…but I totally agree with your comment.

      • JosephLamour

        The music is kind of odd too. It’s … like not stringy enough. It’s like they couldn’t afford to hire a quartet so they used a Casio? That sounds really harsh. : – | By no means does it have to sound like Tchaikovsky, but what I’m hearing is distracting, and that’s not good.

      • Kim Brightman

        A lot of choppy edits is no substitute for good direction.

    • Kiltdntiltd

      It does seem that he’s letting himself fall into a style rut. These clothes, though undeniably pretty, are not in any way a step forward for him.

      • Little_Olive

        I get what you are saying, but considering the general tone of CS’s designs I think it is a step forward in terms of it being, yes, I’ll say it, sharper. I mean there are some non-puffy dresses, he seems to have abandoned shiny/satin-y fabric, I don’t see much ruching and, although the layers of tulle create the illusion of them, there’s no no actual ruffles.

        Having said that, it is repetitive.

    • Tara Cohen Watson

      He’s an arrogant little shit, but he’s a very talented little shit.

    • Little_Olive

      Elie Saab does it better.

      •  Cαrlσs Quiñσnes ♐


    • marlie

      The dresses are very pretty, but the trio of pastel dresses all seem a little thick/heavy around the middle, especially the strapless pink with the grey details.

    • Tatiana Luján

      Do any of you find his work very derivative of Elie Saab?

      I like all the dresses, except the strapless ones.

    • alyce1213

      I like his concept, but a few of the details and execution not so much, e.g., first white dress with feathers and sheer front panel is icky.

      I’m delighted that ballerinas are showing the clothes — they are exquisite and add to the appeal of the dresses. They are SO much more expressive and interesting than the dead-eyed stick mannequins walking down the runway. (Maybe that’s just my ballerina fantasy speaking.)

    • estella_nyc

      Very pretty dresses, but the poses and photography is terrible. Agree that if you are going to use non-models, you need a photographer who can clearly explain to the posers what exactly is needed to best display the clothing. Also, a little photoshopping needs to be done to the dancers’ legs to edit out all of those red spots, bruises, rough knees.

    • Jennifer Small

      What a lovely way to style these dresses. These dancers wear the dresses well, and create a kind of grace that models rarely do. I think the dresses are in theory beautiful, but I don’t love the neck and shoulder line on the colored dresses, this deep draped V that he has all over the place. It makes even these ballerinas look thick wasted. Otherwise gorgeous.

      • Lisa_Co

        If you want to see a great editorial using dancers in an interesting way, look at Vogue Russia from this past fall (Oct., I think). Truly great editorial and shot at the famed Mariinsky theatre.

    • MilaXX

      Very pretty. My only fear is that many of the lady celebs will go for the white and pink colored dresses instead of the blue-y gray.

    • Gloriana Reginata

      Ugh, the editing on this video was atrocious: MTV jitter totally out of keeping with the “light, soft, romantic” atmosphere of the clothes and setting. The bodices looked a little too heavily-layered for the filmy skirts, but who could really tell when the camera jerked around like a toddler with ADD? Way to kill the grace of the dancers.

    • Kenisha Hill Phillips

      And, bouree… And arms… And breathe… And faint 6 7 8

    • anotherkate

      The first shot (all white dresses) didn’t do anything for me but I liked the others!

    • christinewithanx

      Adorable. What a wonderful use of the JKO school kids for this.

    • hughman

      Unless this ends with Anne Bancroft and Shirley Maclaine in a bitch fight, I’m out.

      • Donna Tabor

        On a roof.

        • TheAmericaness

          Made of hot tin.

          • Sunraya


    • Maya KC

      If you’re going to use dancers instead of models, why not have them pose in ways models can’t? Have them leap around a bit. This whole tired slouchy thing could be done much more fabulously by models.

    • ccm800

      Dior. Pretty. Bridal.

    • Lola Channing

      dancers are terrible models. Way too stiff. And I say this with the utmost regard for dancers as I was one myself but really, the photographer needs to be aware that ballet dancers are good at dancing and need some serious direction on how to look as beautiful posing as as they do dancing.

      • Kenisha Hill Phillips

        Romantic/classical ballet dancers are too still (esp for slouching). Modern dancers are fine.

        • Lola Channing

          this is true. Well observed. ;)

    • Lola Channing

      oh, and the video is awful too. Too much. The dresses (and the dancers) would have looked way better in an abstract setting with just some beautiful light design. Would have made it more magical while simultaneously focusing more on the movement/beauty of the dresses. (I should so direct these things.)

    • MoHub

      This is very classic Balenciaga.

    • MrsAtaxxia

      If these dresses are making ballerinas look thick in the waist, they are going to make everyone else look atrocious.

    • TheAmericaness

      Christian Siriano Presents: ENNUI : For the Masses

    • Damien W

      Christian will want Amanda Seyfried and Christina Ricci to wear these on a red carpet. You know who will end up wearing it on a red carpet? Adele.

    • Christine Hart

      At first I though Marchesa, but really it’s Elie Saab as commented below; but yes, colors and detail are unimaginative.

      • Lauren Lynch Fox

        I thought Marchesa too with a nod to classic Dior.

    • OrigamiRose

      I would love to see Christina Hendricks in a number of these gowns. Gorgeous.

    • Sara__B

      The tulle dresses with waists do not flatter the oh-so-slender dancers. I am not impressed.

    • Rocki Rhodes

      So cute! What a wonderful way to showcase the beautiful garments and the talented dancers. Soft, pretty, and romantic; I’m off to find the blue v-neck dress. Go Christian!

    • crash1212

      Beautiful! Love the shoes…are they his?

    • blueberrypanckae

      the cream pieces are nice. The other looks are too tulle-y! yards upon yards of tulle,fashion does not make !

      • conniemd

        I said exactly the same thing in a later post!

    • PastryGoddess

      Can’t see the pics, but the vid is gorgeous

    • Jeff Warhurst

      I like the maturity of the short dresses, the gown is crazy though.

    • quiltrx

      I like the flurfy Degas-ness of it all! That last pinky/purple/bluey gown is magical. Nicely done, PPS!

    • Tamara Hogan

      I don’t think the video’s lighting does the dresses any favors. AT ALL.

    • getouttadodge

      The last few dresses remind me of Dresden dolls. (the collectibles, not the band :) )

    • up with pod people

      Aw, what a pretty thing. I love Siriano!

    • formerlyAnon

      Boy’s loving the old school, isn’t he?

      Mixed feelings about the video – love the concept and it has moments that very effectively make the clothes look good. Other moments, I think they’re obscured by the shots chosen or the lighting choices. But then, I’m never sure when “editorial” treatments are supposed to actually show the garments.

    • Judy_S

      I love the photos (not so much the video) but I would rather see the ballet with these costumes than wear one of the dresses, or even be at a party with a pretty girl wearing one of them.

    • stubbornthoughts

      Gorgeous designs, but I wish he’d gotten better models. They seem like amateurs about to laugh at any moment in front of the cameras.

    • Coco Cornejo

      Every woman should have a Pavlova moment…

    • Adrianna Grężak

      Good example of why dancers don’t necessarily translate well to modeling – perfect posture just looks awkward and stiff for fashion

    • Nicole Little

      He should quit designing pretty dresses and start designing multi-million dollar ad campaigns.

    • carterpaintings

      Beautiful textures on those dresses … but I keep thinking someone’s going to do a grande battement and break that tea set!

    • Imasewsure


    • Wellworn

      Aw guys, why whiteboard? I want to know what you think please.

      • Anniebet

        Exactly what I was thinking.

    • conniemd

      I like the concept, but he took it too literally with the tulle fabric. If he had translated some of the outfits into other materials, like he did with the three white dresses, he’d have a better red carpet collection that is wearable.

    • Anniebet

      The dresses in the video do have a surprisingly lovely movement to them. All in all, I do like this collection. A few really stand out.

      Were those models with a little bit of ballet training in the video, or dancers with a bit of modeling. The former, I suspect.

    • lareveuse

      Tutu themey.

      • Sunraya

        Yes, these dresses look like the ballerina wallpaper I had in my room when I was 8 years old in 1969. Pretty, but nothing new at all. For shame, Christian!

    • elfbrick

      This reminds me of Hilary Knight’s Cinderella illustrations. I love it!

    • Guest

      Everything in white is bridal, some of the tulle is pretty, and the last one ‘s big and pretentious. Nothing seems innovative. At all.
      And he’s as self congratulatory as ever, of course. He should learn to hide it better, like the rest of the designers. It feel like he got promoted to the big league, but is the smaller dog of the pack

    • l_c_ann

      Looks as if PPS and Brad are having too much of a Princess Puffy Skirt moment

    • Mlzx

      It’s quite clear that everyone involved here knows very little about dance, so why bother?

    • BigGirlDownNow

      His work is so wonderful, if he hadn’t won Project Runway we would take him a lot more seriously. Oh yeah, there was the Payless Shoe design partnership too. That was kind of a bummer.

    • BigGirlDownNow

      Oh yeah, and he needs a better font for his brand name too. The little R hang under is pretty awful.

    • Ros Clarke

      Love it. Apart from the beaded, fitted dress which didn’t fit at all. I liked very much how the dancers showed the clothes in movement.