Christian Siriano Spring 2013 Ad Campaign

Posted on April 17, 2013

Christian Siriano Spring 2013 video and print campaign. Shot by Brad Walsh at New York’s historic Waldorf-Astoria, both feature the Jacqueline Kennedy Onassis School at American Ballet Theatre dancers Katerina Eng, Isabelle Seiler, and Carolyn Lippert.

The Spring 2013 collection was inspired by the whimsical movement of the ballet, particularly the Dream Ballet as performed by the American Ballet Theatre. It is an adaptation of A Midsummer Night’s Dream, the story of love and romance in fairyland. 

“I wanted the video to portray the dancers as if each were dreaming about the costumes they’d be wearing in a performance. I wanted this collection to feel as light, soft, and romantic as the dancers on the stage and in the painting, but modern enough to be wearable by today’s elegant woman.”

Music by Brad Walsh. Makeup by Lauren Urasek. Hair by Leanne Bernstein.




[Photo/Video Credit: Brad Walsh for Christian Siriano]

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  • Very pretty.

  • A.W.

    This collection feels tone-deaf to me. The idea of ballet at a floaty, airy concoction is very old-fashioned.

    • Lisa_Co

      And just too many layers (and too much) of tulle.

  • kmk05

    Very girly and princessy: all the pieces move beautifully. Pretty and striking, but in a similar vein to a lot of the Elie Saab.Maybe the entire collection will be different.

  • Our little Princess Puffysleeves is still making puffy princess clothes for women that like to feel pretty. I love him for it.

  • gabbilevy

    Some really lovely things here, but I’d have to see if they can survive out in the wild.

  • Angela_the_Librarian

    The clothes seem a little “been there done that” to me (though they are very pretty), but I loved the dancing! I think the purple gown is going to be getting serious action on the red carpet, and could make a nice wedding gown too.

    • Lisa_Co

      The fall that the movie Black Swan came out (fall 2010, I think) tulle dresses were everywhere. So yes, Angela, been there, done that.

  • This looks like it was shot in the same hotel suite where Peggy and Duck had their trysts. Everything comes back to Mad Men.

    • Little_Olive

      I think it attempts to emulate the rooms Degas’ ballet paintings. While I don’t like the collection, I think the production succeeded at the ambiance.

      • ankali

        I agree. Also, I want to live in that sitting room.

  • The dresses are lovely, princessy things, but if you’re going to use dancers instead of models for your ad campaign you’re really going to need a better photographer. The photos and video are quite awkward and do little to sell the garments.

    • allie wallie

      I agree. The first shot of them sitting down, they just look terrible. Not elegant at all. You have ballet dancers, and posed them SITTING? I mean, come on

    • ChiKat67

      His photographer is also his boyfriend…but I totally agree with your comment.

    • JosephLamour

      The music is kind of odd too. It’s … like not stringy enough. It’s like they couldn’t afford to hire a quartet so they used a Casio? That sounds really harsh. : – | By no means does it have to sound like Tchaikovsky, but what I’m hearing is distracting, and that’s not good.

    • A lot of choppy edits is no substitute for good direction.

  • It does seem that he’s letting himself fall into a style rut. These clothes, though undeniably pretty, are not in any way a step forward for him.

    • Little_Olive

      I get what you are saying, but considering the general tone of CS’s designs I think it is a step forward in terms of it being, yes, I’ll say it, sharper. I mean there are some non-puffy dresses, he seems to have abandoned shiny/satin-y fabric, I don’t see much ruching and, although the layers of tulle create the illusion of them, there’s no no actual ruffles.

      Having said that, it is repetitive.

  • He’s an arrogant little shit, but he’s a very talented little shit.

  • Little_Olive

    Elie Saab does it better.

  • The dresses are very pretty, but the trio of pastel dresses all seem a little thick/heavy around the middle, especially the strapless pink with the grey details.

  • Tatiana Luján

    Do any of you find his work very derivative of Elie Saab?

    I like all the dresses, except the strapless ones.

  • alyce1213

    I like his concept, but a few of the details and execution not so much, e.g., first white dress with feathers and sheer front panel is icky.

    I’m delighted that ballerinas are showing the clothes — they are exquisite and add to the appeal of the dresses. They are SO much more expressive and interesting than the dead-eyed stick mannequins walking down the runway. (Maybe that’s just my ballerina fantasy speaking.)

  • estella_nyc

    Very pretty dresses, but the poses and photography is terrible. Agree that if you are going to use non-models, you need a photographer who can clearly explain to the posers what exactly is needed to best display the clothing. Also, a little photoshopping needs to be done to the dancers’ legs to edit out all of those red spots, bruises, rough knees.

  • What a lovely way to style these dresses. These dancers wear the dresses well, and create a kind of grace that models rarely do. I think the dresses are in theory beautiful, but I don’t love the neck and shoulder line on the colored dresses, this deep draped V that he has all over the place. It makes even these ballerinas look thick wasted. Otherwise gorgeous.

    • Lisa_Co

      If you want to see a great editorial using dancers in an interesting way, look at Vogue Russia from this past fall (Oct., I think). Truly great editorial and shot at the famed Mariinsky theatre.

  • MilaXX

    Very pretty. My only fear is that many of the lady celebs will go for the white and pink colored dresses instead of the blue-y gray.

  • Gloriana Reginata

    Ugh, the editing on this video was atrocious: MTV jitter totally out of keeping with the “light, soft, romantic” atmosphere of the clothes and setting. The bodices looked a little too heavily-layered for the filmy skirts, but who could really tell when the camera jerked around like a toddler with ADD? Way to kill the grace of the dancers.

  • Kenisha Hill Phillips

    And, bouree… And arms… And breathe… And faint 6 7 8

  • anotherkate

    The first shot (all white dresses) didn’t do anything for me but I liked the others!

  • christinewithanx

    Adorable. What a wonderful use of the JKO school kids for this.

  • hughman

    Unless this ends with Anne Bancroft and Shirley Maclaine in a bitch fight, I’m out.

    • Donna Tabor

      On a roof.

      • TheAmericaness

        Made of hot tin.

        • Sunraya


  • If you’re going to use dancers instead of models, why not have them pose in ways models can’t? Have them leap around a bit. This whole tired slouchy thing could be done much more fabulously by models.

  • ccm800

    Dior. Pretty. Bridal.

  • dancers are terrible models. Way too stiff. And I say this with the utmost regard for dancers as I was one myself but really, the photographer needs to be aware that ballet dancers are good at dancing and need some serious direction on how to look as beautiful posing as as they do dancing.

    • Kenisha Hill Phillips

      Romantic/classical ballet dancers are too still (esp for slouching). Modern dancers are fine.

  • oh, and the video is awful too. Too much. The dresses (and the dancers) would have looked way better in an abstract setting with just some beautiful light design. Would have made it more magical while simultaneously focusing more on the movement/beauty of the dresses. (I should so direct these things.)

  • MoHub

    This is very classic Balenciaga.

  • MrsAtaxxia

    If these dresses are making ballerinas look thick in the waist, they are going to make everyone else look atrocious.

  • TheAmericaness

    Christian Siriano Presents: ENNUI : For the Masses

  • Damien W

    Christian will want Amanda Seyfried and Christina Ricci to wear these on a red carpet. You know who will end up wearing it on a red carpet? Adele.

  • At first I though Marchesa, but really it’s Elie Saab as commented below; but yes, colors and detail are unimaginative.

  • OrigamiRose

    I would love to see Christina Hendricks in a number of these gowns. Gorgeous.

  • Sara__B

    The tulle dresses with waists do not flatter the oh-so-slender dancers. I am not impressed.

  • So cute! What a wonderful way to showcase the beautiful garments and the talented dancers. Soft, pretty, and romantic; I’m off to find the blue v-neck dress. Go Christian!

  • crash1212

    Beautiful! Love the shoes…are they his?

  • blueberrypanckae

    the cream pieces are nice. The other looks are too tulle-y! yards upon yards of tulle,fashion does not make !

    • conniemd

      I said exactly the same thing in a later post!

  • PastryGoddess

    Can’t see the pics, but the vid is gorgeous

  • I like the maturity of the short dresses, the gown is crazy though.

  • quiltrx

    I like the flurfy Degas-ness of it all! That last pinky/purple/bluey gown is magical. Nicely done, PPS!

  • Tamara Hogan

    I don’t think the video’s lighting does the dresses any favors. AT ALL.

  • getouttadodge

    The last few dresses remind me of Dresden dolls. (the collectibles, not the band 🙂 )

  • up with pod people

    Aw, what a pretty thing. I love Siriano!

  • formerlyAnon

    Boy’s loving the old school, isn’t he?

    Mixed feelings about the video – love the concept and it has moments that very effectively make the clothes look good. Other moments, I think they’re obscured by the shots chosen or the lighting choices. But then, I’m never sure when “editorial” treatments are supposed to actually show the garments.

  • Judy_S

    I love the photos (not so much the video) but I would rather see the ballet with these costumes than wear one of the dresses, or even be at a party with a pretty girl wearing one of them.

  • stubbornthoughts

    Gorgeous designs, but I wish he’d gotten better models. They seem like amateurs about to laugh at any moment in front of the cameras.

  • Coco Cornejo

    Every woman should have a Pavlova moment…

  • Good example of why dancers don’t necessarily translate well to modeling – perfect posture just looks awkward and stiff for fashion

  • He should quit designing pretty dresses and start designing multi-million dollar ad campaigns.

  • carterpaintings

    Beautiful textures on those dresses … but I keep thinking someone’s going to do a grande battement and break that tea set!

  • Imasewsure


  • Wellworn

    Aw guys, why whiteboard? I want to know what you think please.

    • Anniebet

      Exactly what I was thinking.

  • conniemd

    I like the concept, but he took it too literally with the tulle fabric. If he had translated some of the outfits into other materials, like he did with the three white dresses, he’d have a better red carpet collection that is wearable.

  • Anniebet

    The dresses in the video do have a surprisingly lovely movement to them. All in all, I do like this collection. A few really stand out.

    Were those models with a little bit of ballet training in the video, or dancers with a bit of modeling. The former, I suspect.

  • Tutu themey.

    • Sunraya

      Yes, these dresses look like the ballerina wallpaper I had in my room when I was 8 years old in 1969. Pretty, but nothing new at all. For shame, Christian!

  • elfbrick

    This reminds me of Hilary Knight’s Cinderella illustrations. I love it!

  • Guest

    Everything in white is bridal, some of the tulle is pretty, and the last one ‘s big and pretentious. Nothing seems innovative. At all.
    And he’s as self congratulatory as ever, of course. He should learn to hide it better, like the rest of the designers. It feel like he got promoted to the big league, but is the smaller dog of the pack

  • l_c_ann

    Looks as if PPS and Brad are having too much of a Princess Puffy Skirt moment

  • Mlzx

    It’s quite clear that everyone involved here knows very little about dance, so why bother?

  • BigGirlDownNow

    His work is so wonderful, if he hadn’t won Project Runway we would take him a lot more seriously. Oh yeah, there was the Payless Shoe design partnership too. That was kind of a bummer.

  • BigGirlDownNow

    Oh yeah, and he needs a better font for his brand name too. The little R hang under is pretty awful.

  • Love it. Apart from the beaded, fitted dress which didn’t fit at all. I liked very much how the dancers showed the clothes in movement.