Okay, this has a more complicated elevator pitch than the average H&M collection, so we’re turning it over to Mr. Press Release momentarily to explain.
“Hollywood glamour comes to H&M this spring with Conscious Exclusive – a partywear collection made from more sustainable materials. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and TENCEL. The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.”
Got that? “Hollywood” and “sustainable.”
There’s definitely more of a red carpet vibe to this collection of looks, and you can see several RC mini-trends on display, like lace, asymmetrical hems, peplums, and at least one big, poofy fantasy gown.
It seems odd to us to release a Hollywood-themed collection in pictures staged like a Vogue editorial, though. We can’t speak to the quality of the clothes, so Bitter Kittens are encouraged to go, try them on, and report back. There are a couple of fairly stylish looks here, if they’re on the right girl and styled correctly.
And what are the Kittens’ first impressions?
H&M’s Hollywood-Themed “Conscious Exclusive” Collection:
YEA or NAY?
[Photo Credit: H&M]