Penelope Cruz for Campari’s 2013 Calendar

Posted on November 26, 2012

Campari’s 2013 ‘Kiss Superstition Goodbye’ calendar features Penelope Cruz photographed by Kristian Schuller.

Dress: Romona Keveza


Dress: Zac Posen. Jewelry: Molina Cuevas.


Dress: Azzedine Alaïa. Jewelry: Molina Cuevas.


Dress: Azzedine Alaïa. Shoes: Casadei.


Dress: Zac Posen. Shoes: Salvatore Ferragamo.


Dress: Marchesa. Shoes: Salvatore Ferragamo.


Dress: Vivienne Westwood. Hat: The Hat Shop. Shoes: Salvatore Ferragamo.


Dress: Zac Posen. Shoes: Salvatore Ferragamo.


Dress: Custom made. Shoes: Azzedine Alaïa.


Dress: Zac Posen. Shoes: Salvatore Ferragamo.


Trousers: Michael Kors. Top: Custom made. Shoes: Azzedine Alaïa.


Outfit: Custom made.


Dress: Monique Lhuillier. Shoes: Salvatore Ferragamo.



[Photo Credit: Kristian Schuller]

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  • gabbilevy

    She should always wear red. I think my faves are January, May, June and September.

    Too much photoshop, but hey, I wasn’t expecting anything else.

    • mellbell

      There is something very wrong with her right calf in the March picture.

      • shirab

        And ankle. I was just thinking that. Looks like an overeager ‘shopper took a bite out of it.

      • The whole leg. It doesn’t seem anatomically possibly for her to be standing that way, with her torso in the direction that it is.

      • Yet I really like the overall feel of the March picture!

      • Anca Mihai

        It’s like a boleo , like a dance move. And her hips are turned at an angle. If it’s real, great dissociation

    • VanessaDK

       I think the photos get stranger as the months go on–blacksmithing in a hotel in November?

    • Fabulous bitchy tourist getting a shoe shine in May.

      • In a stairwell.  By a bellhop.  With a broom.  How odd.

  • crash1212

    I actually love this. March is my fave and that’s some serious ass-itude in October. 

  • Sobaika

    I understand promotional gigs but there’s something weird about having a Penelope Cruz calendar.

    • Nelliebelle1197

       That is EXACTLY what I was thinking. Word for word.

  • Girl looks blazing hot.  But, Campari needs to do a Calendar?  Really?

    • formerlyAnon

       Hopefully, they don’t really *need* to. Because the product is thoroughly overshadowed in these photos.

      • If they actually needed to, they wouldn’t have been able to afford to do it in the first place.

  • f_yeah_marie

    Gorgeous…I love her especially in red.

  • Anathema_Device

    She looks amazing in all of these shots. Although, I’m not getting all the superstitions.

    •  May-August have me baffled!

      I love September. Perfect little Sophia Loren shot.

      • Anathema_Device

        Thankfully the other BKs have sorted out the superstitions for us. I had never heard of the ones involving birds loose in the house or hats on beds. Also, I thought the spilled salt was snow.

        • j_anson

          Ah, that makes sense. I was like, “Don’t… sunbathe… in the snow?”

        • marigi

          Hat on bed is bad luck in Italy because when a dead man was displayed on the bed of his house before the funeral (we have close casket and a sort of wake in house before they put him in), the hat would be at his feet, on the bed. So it’s a remainder of a death in the house. But only men’s hats.
          Also in Italy if somebody accidentally sweeps over a woman’s feet they say she won’t get married…

        •  I thought it was snow too. And of course birds in the house are bad luck because they get panicked and poop everywhere.

  • Vera L-

    What a fun calendar! 

    The March shot looks just like Juliette Binoche. 

    • 3boysful

       And April is Audrey Hepburn.

    • kimmeister

      March made me think of Stana Katic.

  • Penelope’s beautiful and it’s a fun concept, but a little same-y for a calendar.  I felt like I was looking at 12 months of October.

  • Introspective

    she is really smoking hot. red is quite cliche if not borderline stereotypical (i.e. the go to color for a “hot Latin woman”) but hell, it plays to her strengths. Girl looks fab in every shot. 

    • CozyCat

      She’s dressed in red because Campari is red, and we Campari lovers would expect a “fashion” calendar to feature the color.  (it’s the kind of drink that inspires either fanatical devotion or complete loathing–no one is ambivalent about Campari!)

    • bitchybitchybitchy

      Penelope’s pretty much burning up the calendar in these shots.

  • eowyn_of_rohan

    They turned her into Rachel Weisz in the first pic.  That’s some heavy photoshop.

  • meowing

    I don’t like the taste of Campari, but if I thought swilling it would give me her behind, I’d buy a caseful.

    • nannypoo

      I can’t help with your behind, but as for Campari try this: Fill a glass with Diet Sprite, top it off with a splash of Campari and add a twist of lemon. Yummy.

  • Nicole Chubb

    What a fun concept!

  • DinahR

    Fun idea.  I like it.  

    I don’t get the superstitions for May or June though? 

    • cornpicker73

      I don’t get May thru Aug, or Oct.

      • mellbell

        Some (certainly not me) consider it bad luck to sweep someone’s feet, leave hats on the bed, have a bird fly in the window, spill salt, or break a picture frame.

        • cornpicker73

          Thanks! I should have at least gotten the salt one, but I thought she was lying on snow for some reason. Like “this drink will make you feel cool even in August!” I have heard of the bird one, but not the others. 

          • Anathema_Device

            I thought it was snow, too.

        • cornpicker73

          Also the horseshoes, is it unlucky because they are pointing down?

          • mellbell

            Yes, because horseshoes are supposed to bring good luck, but if they’re pointing down the luck “runs out.”

          • DinahR

            Yes, the upside down horseshoes are the unlucky part.  🙂 

        • DinahR

          thanks!  I have never heard of the sweeping or hat-on-bed superstitions.  

        • LesYeuxHiboux

          Oh I thought the pictures were “bad luck to hang pictures of yourself in your house”. 

        •  I thought it was my mother’s horror of pictures being uneven. Although I realise that isn’t a universal superstition!

    • Aurumgirl

       June is the superstition about hats on a bed:  never put one there as it foretells death.  July’s is the superstition about a bird in the house, which signifies the same thing.  May, August, and October are mysteries to me.

  • bertkeeter

    So I can see this calender hanging in sketcy bars and rundown liqour stores world wide……Hm?

    • CozyCat

      No self respecting sketchy or rundown bar would hang a campari calendar.  If you ordered it in one of those places, they would consider it obligatory to beat you up.  (and I say that as a big time campari lover…)

      • bertkeeter

        All torn n dirty w scribble all over it?

  • MaryanneGirl

    I love this – could be since red is my favorite color, but I’m totally eating all this shit up.  And LOVE that umbrella shot!

  • January – photoshopped cats or real ones? Love the gown

    • l_c_ann

      My guess (as a cat loving person): one cat, photographed playing around that dress (empty) and then photoshopped in in it’s many guises.  Reason?  Look at the cat’s tail.  Cats are expressive, but most have certain ways their tails curl and this cat’s curls are sort of limited.  (We had one cat whose tail would curl more than 360 degrees and we fought with ourselves over nicknaming her piglet.)

  • In_Stitches

    Anger inducing amounts of photoshop.  Plus, some of the shots with primarily white backgrounds end up looking like Target ads with all the pops of red. 

  • cornpicker73

    Wow, she looks so Audrey Hepburn in June. Interesting collection. She is gorg. I hope OSHA doesn’t find out about November, ha ha.

    • l_c_ann

      We’ll guess that OSHA isn’t international, because when was the last time you saw step ladders without multiple warnings on them?

      • cornpicker73


  • aquamarine17

    Fantastico, every month! I love Penelope and Campari.

  • She is stunning and red is so her color. That said, May in the Marchesa is kind of creeping me out. Her waist and hips look photoshopped to hell. She’s gorgeous and needs minimal (if any) retouching. I love the one with the cats and walking on a crack. The whimsy in this series is awesome.

  • Love those january cats. 

  • StellaZafella

    Stunning…better than what’s hanging over MY workbench at the moment.

    The Westwood: Leslie Caron eat your heart out gorgeous.

  • librarygrrl64

    Some of these shots are more flattering than others (that first one? scary!), but red is DEFINITELY her color and, even taking photo-shopping into account (especially in the torso), she looks hot as hell. Gorgeous.

    • kimmeister

      Yes, her waist in real life is definitely not as hourglassy as they show here.

  • Tatiana Luján

    In the picture with the umbrellas, she looks very much like Juliette Binoche.

  • l_c_ann

    What are the shoeshine, red hat and blackbird superstitions? 

    • schadenfreudelicious

      the “shoeshine” one is likely related to the broom in the photos, all kinds of odd superstitions about brooms’s considered bad luck to put a hat on a bed..and the “blackbird” is a crow, all manner of superstitions about crows relating to death, bad luck, etc  🙂

      • meowing

        Once a dove flew into my parent home.  Mom, raised in the south, ’bout fainted–to her, any bird loose in a house foretold death.

    • Genevieve LeFluer

      Apparently it’s bad luck for someone to sweep your feet with a broom. I think blackbirds (crows? idk birds ha) are bad luck in general. No clue about the hats.

  • PeaceBang

    She doesn’t look like herself in many of the shots, but I love September and October. The make-up for January is truly awful. I’m getting Leah Michele and in other shots I’m getting Catherine Zeta-Jones, Angie Harmon and Kristen Davis. Weird.

  • Penelope is starting to look a little past her prime isn’t she? No I kid. Clearly the woman stopped aging 20 years ago.

  • Red really loves Pen.  March and June are clearly the best ones, but what is June’s superstition?

    • meowing

      It’s bad luck to place a hat (much less a whole hat store!) on a bed.

  • Judy_J

    I love this!  Every month is fabulous!

  • She looks great! I WANT the Vivienne Westwood she’s wearing in June, and the Monique Lhuillier from December.

  • LesYeuxHiboux

    Never could I have imagined wanting a booze calendar, but I love this: the sense of humor, the cheeky shot for October, “Penelope Cruz: Cat Lady”…it’s all so divine! Wish I could figure out the superstitions on some of these, though. Don’t let a bellman shine your satin shoes with a broom? Don’t do your falconing indoors? That spilled salt shot is perfection. 

  • kimmeister

    For once I actually really love the Marchesa dress!

  • lrober03

    All that red and no Valentino?

  • FUN! I want to do that photoshoot!

  • kathryn_dc

    “The Campari Calendar 2013, of which only 9,999 copies are printed, will
    not go on sale but will be distributed to friends of Campari

    I weep.

  • poggi

    I want a red dress and a drink.

  • decormaven

    That June shot is spectacular. Not a fan of the windblown hair in some of the shots.

  • Imasewsure

    Love Sept and Oct… find the rest kind of boring even though she looks beautiful

  • I know it’s a cliche to put a Spanish woman in red, but holy crap it’s a stunning color on her. Kind of a cute concept (although there are a few superstitions I’m not getting) and she looks gorgeous. The June picture really highlights how similar she can look to Audrey Hepburn… very cute with the little Sabrina-style sideswept bangs.

  • Jecca2244

    I LOVE campari. so, so much. she looks like a different person in every image…that’s the point, I guess?

  • There is not one photo that I don’t like. That is a fabulous cover with some really creative styling and wit. Yeah, there is a lot of photo shop but it’s pretty which, of course, is all we are looking for from a liquor calendar. ha!

  • ThaliaMenninger

    Well, she’s got red covered. No one else need apply.

  • I don’t like how some of these don’t even look like her, but June, September, and October are great.  June is super cute, September reminds me of Palm Springs and I WANT that dress, and October.  Well, it’s another ass shot but I really love her scandalous little smile.  It says, “My ass is red hot.”

  • quiltrx

    I really like September, walking along the crack in the pavement.

    And I wish we could all live in a world where a perpetual breeze is blowing, to make our hair and dresses look extra-fabulous.

  • H2olovngrl

    It was all good til we hit October!

  • Qitkat

    Love. Such a gorgeous, expressive face. I’d really like one of these calendars. Lots of fun.

  • Cool concept!

  • plinkiedoodle

    Please tell me…why does this woman have a career?  She can’t act.  There’s nothing remarkable about her looks.  She’s just not that interesting. 

  • MoHub

    I liked what I thought was a retro bathing suit until I found out it was a dress.

  • most of these don’t look a bit like her.  she’s just not latina enough.  the exceptions would be september and october.  i miss her wicked smile.


  • Whatever beverage she is enlisted to promote, I’m hooked.