Britney Spears’ Fantasy Twist Ad Campaign

Posted on October 10, 2012

Darlings, a sculpted, contoured, and poreless computer simulation of Britney Spears stars in the ad for her new fragrance, which sounds positively dreadful.


Britney Spears’ Fantasy Twist fragrance ad campaign photographed by Ellen Von Unwerth. ‘Fantasy Twist’ combines her two other fragrances ‘Fantasy’ and ‘Midnight Fantasy’ packaged as one.

That bottle looks like a cross between a Rubik’s Cube and a Pepsi logo.

Yeah, we’re cranky, but we can’t believe ads are still playing that tired old “good girl/bad girl” trope.


[Photo Credit: Ellen Von Unwerth]

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  • Good girl/bad girl. Please, she’s an over medicated mother of two in her 30s.

    •  Overmedicated, or under?

    • [S]he’s an over medicated mother of two in her 30s.

      Aren’t we all?

      • FourPointOhMyGracious

        “You can never be medicated enough to be a mother of two,” I whisper at my computer screen as my children tear my house apart.

        • InLaLaLand04

          I think I love you…

          • FourPointOhMyGracious

            I mean, I really don’t have time to date anymore so if you want to just skip to the awkward boning and pizza in our underpants stage after the kids are asleep, I’m down.

            Also? Box wine. Oh yeah, keeping it classy in the Gracious household.

  • charlotte

    “Fantasy Twist”? How about “Yikes”?

  • Prisoner24601

    Woah.  I’ve seen video game characters that slip less into the uncanny valley than those pictures.

  • HomeOfficeGirl

    Well, it IS probably for 13 year olds… 
    Jem and Jerrica.  Music mogel by day, Rocker by night.  She is truly truly truly outrageous, you guys!! 

    •  We kind of doubt that. How many 13-year-olds are fans of Britney Spears?

      • HomeOfficeGirl

        you might be right… so who’s left?

        • RebeccaKW

           I do know one lady who loves Britney.  She’s in her 40’s.  She also loves Justin Bieber.

          •  Yeah, she seems to be pretty popular amongst the SAHM ranks.  Reason #4837 why I refuse to join their ranks.  Right behind reason #4836 – velour track suits.

          • FourPointOhMyGracious

            Hey, we’ve moved on from velour track suits. It’s all about sundresses with stretchy tops now, sister.

          •  Ew. That’s both sad and creepy.

        • MilaXX

           Britney stans

        • ME! haha

          she’s a millenial-gay thing…I’d say you’d have to have been 13-15 in 2000 to really “get” Britney’s appeal.

          • Probably true – her fan base is the older version of people who liked her originally. Kind of like David Cassidy.

          • Sobaika

            I was 14 then! I miss that Britney.

          • EveEve

            Yes, but would you buy this product?  Would any 30-something SAHM fan buy this product?  They’ll be trying to give it away by the case come Christmas.

          • formerlyAnon

             You would think. But celebs – and even demi-celebs – continue to launch these vanity perfumes in a ceaseless flow, SOMEbody is making money.

          • NC_Meg

            Yep. I was 12 when ‘Oops’ came out and I’ve been a fan ever since. With that said, I have never, and probably would never, buy her perfume. 

            The tweens I know are into Taylor Swift, Selena Gomez, and Demi Lovato and would probably also not buy Brit’s perfume. I don’t know who her perfume demographic is.

        • Little_Olive

          I don’t know why but I’ll always have some fondness for her. I kinda wish she got it together and git her eyes back in their original non-droopy position.  

          But I would NOT buy, wear or even sniff that “perfume”. I would not have been interested then either, but now I definitely wear grown-up scents.  The original fansbase has evolved (hopefully).  So I guess the question is, who out of the people that are/were Britney’s fans would buy that thing?

      • Madeleine Rodriguez

         I think there are some younger fans of Britney (although I agree that most of her core fan base is in their 20s and 30s right now), but I do think that A LOT of 13 year olds wear her perfumes.  Isn’t she one of the highest (if not the highest selling) perfume “brands” period, celebrity or otherwise?  All I know is that I have never seen a young girl’s perfume collection be complete without at least one of Ms. Spears’ bottles.

      • thehousesparrow

        Lots. Check Tumblr.  They’re all fans of the 17 year old Britney.

    • HomeOfficeGirl

      I LOVE brit!!  I just don’t know who is wearing this fragrance, that’s all. 

  • I don’t care how tired it is… I freakin love Brit, and this just makes me want to run right out & buy the Fantasy Twist right now!

  • Miguel Molina

    They both look pretty bad to me. (Talking about that this is not the good/bad girl dichotomy. It’s more like a blond/brunette thing, which is just as tired). 

  • In the black wig it genuinely looks more like Pulp Fiction Uma than Britney Spears! But I like the pointy feather collar thing.

  • RebeccaKW

    I love that the ‘bad girl’ always has dark hair.  That’s as imaginative as they can get.

    • deltabronze

      In old Russian literature/fairy tales, the dark-haired girls are good & the bad girls are blonde. Generally.

      • Love that!

      • formerlyAnon

         I love how this blog manages to be educational too!

  • YousmelllikeAnnaWintour

    I don’t know which is more laughable, the Xena Warrior Princess crown or the black wig that you can buy at CVS for Halloween, lol.

    And in both incarnations, she has been so tweaked and photoshopped as to be utter unrecognizable.  Plus the blonde version gives her boobs twice their real size. Are they going for a manga look, here?

  • I wish people would stop picking on Britney.

    Fact is, she’s one of the few Hollywood train wrecks that has actually come out the other side still breathing and still able to have a successful career. Say what you will about her; she’s had four #1 singles, two successful tours, a $15 million TV contract, and limitless promotional deals since she lost her shit 5 years ago. She’s 2nd only to Oprah on Forbes Women in Hollywood list….let’s cut the girl some slack and appreciate the fact that she’s not only stage a successful comeback, but more importantly she’s gotten it together for her children’s sake.

    she’s above such criticism at this point IMO. 

    •  Unclutch the pearls, honey. We’re not picking on Britney, we’re criticizing this silly ad.

      • not you boys, you’re too classy to bring up her children…it’s the comments like the first one that rile me! The ad is cheesy and dated, but her kids and mental state are tired topics and should be off limits.

        • Dot

          “her kids and mental state are tired topics and should be off limits.”

          Says who? People say a lot of things about celebrities. It comes with the territory. I highly doubt that a wealthy celeb like Britney is sitting at home wringing her hands over comments posted about her on a blog.

    • MilaXX

       Chris Crocker is that you?

      • I thought the same thing… and screamed “LEAVE BRITNEY ALONE!!!” in my head. hee hee

    •  My self, I have nothing but admiration, for anyone who has pulled themselves up from the abyss of addiction, and emotional difficulties.  In this case, I am more appalled at what has been done to her, than anything else.  Why bother even using a recognizable star, if all you plan to do is make said star, unrecognizable?

  • YousmelllikeAnnaWintour

    Yep, someone sat up all night thinking of that one.  And got paid WAY too much money for it.

  • schadenfreudelicious

    the bottle also looks like an oddly placed multi-color boob…

  • jmorino08

    Based on the ad, the perfume should be called “Dead Eyes”

  • bionicgyal1

    Is it me or does she kinda, sorta, lil’ bit look like LaLa Vasquez in her ‘bad girl’ shot?

  • MilaXX

    sad to see all of Billy B’s work morphed into this. It’s darn near an anime.

  • julnyes

    So this is just her previous two perfumes attached to each other in one bottle? I guess this is a selling point for those who need to have all the Britney scents on their person at one time.

    • Pinup Ghoul

       Eeeeew! It must smell terrible, like a miasma of fake sugar, acrid vanillin, and cheap shoes.
      I hate perfume.

  • NCDFan


  • The blonde incarnation looks like I imagine Kesha might look if she showered.

  • In my past life as a MUA/ demo girl for Arden, I can tell you that is a favored scent among late teen/ early 20’s crowd. Made many a quota on the strength of those gift sets at Christmas lol. They’re fairly innocuous- Midnight Fantasy smells like grape Koolaid, IMO. Am I a fan- nawl, but on the right person, they smell fine.

    As far as the ad, well, once you’ve seen a chick hoof it into a gas station bathroom barefoot, all associations with glamour feel…inauthentic.

    • PinkLemon

       my mom told me awhile back that liz taylor’s perfumes made her more money than her films did. (idk if that’s true.) are these celebuscents really that successful? it seems so considering EVERYONE AND THEIR DOG has a scent.

      • YousmelllikeAnnaWintour

        And most of those scents smell like dog.

      • formerlyAnon

        I don’t know about what made her more money, but I’m sure the perfume deals were structured with the sole intent of making her money, while the films were intended to make a lot of other people/a corporation money, she was just part of that.

        • bitchybitchybitchy

          there’s a great read about Liz Taylor titled “How To Be A Star in Hollywood” that goes into much fascinating detail about the movie industry and the star-making business. Liz learned a lot and as she aged turned it to her advantage.

      • Tinker Bell

        Britney’s perfumes are, I believe, the most successful celeb perfumes of all time. I read somewhere that Britney’s fragrances are a billion dollar enterprise. Personally I’d like to have Katy Perry’s scent but only becuse the bottle is shaped like a cat.

  • Dead eyes don’t sell perfume.

    • Dot

      No kidding. Her eyes in the bottom “bad girl” photo are terrifying.

  • joancarol

    A Flapper bird is a good girl?

  • Judy_J

    I like her better on the Weight Watcher’s commercials.

    • RebeccaKW

       She had a Weight Watcher’s commercial?

      • Judy_J

        I’ve been seeing them lately.  She’s on Weight Watcher’s….says now that she’s a mom she needs to take care of herself and eat healthy. 

        • RebeccaKW

           I’ve seen the Jessica Simpson ones, but haven’t caught hers. I didn’t even hear that she was doing them.

  • Is she a Jackie or a Marilyn?

  • formerlyAnon

    I like the doctored photos if you think of them as a fancy costume party photo booth attempt at old school movie stills.

    Britney, I feel vaguely sad for her & hope I’m wrong. I kind of doubt her life is anything like what she thought she was aiming for. I hope she still has money and health when she’s gotten past the overload that I imagine her ‘career’ and motherhood keep her in. [Yes, I’m sure she has plenty of help with the chores of daily life. That doesn’t mean she isn’t emotionally or psychologically overloaded.]

    I imagine the bean counters think her perfume will make someone some money. Couldn’t prove it by me.

    •  This. I just feel sad for her whenever I see her. Her RC appearances have her looking like she’s about to snap into bits. Her eyes always look terrified and she looks wound up tighter than a drum. As someone who suffers from anxiety and depression, I cannot even imagine having to get up in front of cameras and lights and people and hold my shit together for any length of time. I’m not a fan of her music, but just as a human being in the career she’s in, I can’t help but feel some empathy for the woman.

      It still won’t make me buy her perfume, though. I’m a Coco by Chanel girl. When I remember to put the stuff on at all, that is.

  • FINALLY a prefume for pre-teen girls! 🙂

    • I think Avon has been making those for decades. I had some as a kid.

  • BeeBeauNYC

    She couldn’t look more miserable in those photos.

  • apparantly, pokemon is still a thing. this one clearly summons some kind of wraith or zombie.

    • Elizabetta1022

      With the power to make you smell like a cheap Florida dime store.

  • j_anson

    It seems more like “Good Cher/Bad Cher”.

  • nannypoo

    Neither of these faces looks anything like Britney Spears.

  • What have they done to her arms? It looks like they’re sprouting from the middle of her back

  • SewingSiren

    Bets it stinks.

  • Britney, I’m sad at what they did to you hunny. You look almost plastic. 

  • alyce1213


  • Pants_are_a_must

    Holy photoshop, Britney!

  • Janet B

    Creepy photos.

  • Chris’s Feathers on display!

  • Sweetvegan

    Which one’s the good girl and which one’s the bad girl? They both just look cheesy.

  • Imasewsure

    More like blond Cher/brown Cher (and Cher does it better even in her dotage)

  • AnnaleighBelle

    If someone held a gun to my head and told me to identify the woman in the photos, I’d be dead.  Neither of those look anything like any Brittany Spears I’ve ever seen.

    I do like her “music,” though. It’s like cotton candy.

  • bitchybitchybitchy

    Somewhere I think there is a level of hell for  cheesy celebrity fragrances, and the accompanying ad campaigns. This one’s on a speed ramp to that level.

  • Why not, so long as women buy such claptrap, we’ll get endless flankers for the perpetual stream of forgettable celebrity-branded frags (do NOT get me started on that); pitched to us via the madonna/whore trope.  If we buy it (and buy the pitch) it’s nobody’s fault but ours.

  • yawn

  • kimmeister

    She needs a new waxer – her armpits have sprouted feathers.

    The black wig look reminds me of Ashlee Simpson, and its eyebrowlessness is creepy.

  • lrhg

    I just want to know why Good Girl Britney is an Indian Chief. 

  • Nelliebelle1197

    That is so not Britney Spears’ face. Not. One. Bit.

  • Sarah Thomas

    Are you a Jackie or a Marilyn?

  • prettybigkitty

    Fantasy Twist:  smells like cheese puffs, frappuccinos, and cigarette smoke.   More like a twisted fantasy.  To her credit, she sure does airbrush up nice.

  • I think the styling is more indicative of the goth girl/showgirl trope.

  • Oh, barf.

  • So sad.  So lame.

  • ccm800

    crap. not even craptastic. just plain old crap

  • guest2visits

    I don’t mind her all decked out in the feathers and fancy for the add; she looks very pretty (and commercial) in it – but the
    brunette flip side is truly bad, in that the wig is so wiggy and fake, it makes the photo a fail.  And then there’s the awful bottle.
    She must have perfume-fans though; I see that stuff everywhere.

  • quiltrx

    LMAO the first picture…David Lee Roth called, and he wants his schtick back!!1

  • neofashionista

    it is not even a choice between good and bad it is more like a choice between crazy flamenco chica and creppy witch lady

  • Scarlet39

    I think the ad is stupid, but then again, I think her having fragrances is stupid.  Who wakes up in the morning and thinks “I want to smell like Britney Spears today”. 

  • I have to admit…I have worn Fantasy since it came out.  I’ve never had anything but an abundance of compliments…and then the blushshameface of saying its Britney when asked about it haha.  Maybe its not a “grown up” perfume, but if i smell good do I really care?

  • BigWhiteGrannyPanties

    “Gyp-sies, Tramps and Thieves! We heard it from the people in the town they’d call us, Gyp-sies! Tramps and Thieves!..”  This is all that is in my brain right now.