Brad Pitt For Chanel No. 5

Posted on October 17, 2012

Brad Pitt puts his best soulful eyes and Jesus Christ Superstar face on in order to make millions of ladies as moist as a snack cake as they reach for their wallets and head to the perfume counter.

 

 

We just can’t help thinking they had to do a ton of takes because he couldn’t stop laughing.

 

 

[Photo Credit: Sam Taylor Wood - Video Credit: Chanel via YouTube.com]

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  • http://www.facebook.com/people/Alexandra-Glorioso/10025811 Alexandra Glorioso

    Oh man. This tops the corny charts. Brad Pitt… why?

    • Sobaika

      $$$

      • http://twitter.com/PhDKnitter marlie

         Like he needs it. (Maybe he does; he has a lot of college tuitions to pay.)

    • KathKo

      Well Chanel N°5 is an icon in itself, the star of the perfumes, with tons of actresses, top models and starlets all females just dying to feature in commercial spread. Just the name represents billlions of dollars.
      If I’d be a man, I’d be damn flattered to be chosen as the new Chanel N°5 icon.
      That, and I bet Angelina dared him to it.

      • NC_Meg

        Angie would have been perfect but they chose Brad. That makes me laugh.

  • http://twitter.com/ladonnazc LaDonna Carpenter

    Well, he’s certainly prettier here than he was with all the eyeliner in the Interview Magazine feature!

  • kirkyo

    “Brad Pitt puts his best soulful eyes and Jesus Christ Superstar face on in order to make millions”

    Could’ve stopped right there.

  • Pants_are_a_must

    “Brad Pitt? Isn’t he the guy with the 12 kids?”

    “Yeah.”

    “Why’s he hot?”

    “He was our Robert Pattinson in the 90s.”

    “Ah.”

    • mshesterp

      I just don’t get it!  He hasn’t been hot to me since…maybe the Ocean movies, and then he was overshadowed by George Clooney.  I just don’t get the sex appeal.  Robert Pattinson is right.

      • angryparsnip

         I really loved him in the First Oceans movie. So deadpan the whole time and he is always eating something in almost every scene he is in, just made me laugh. Who eats a shrimp cocktail while stand up in a busy hall way while taking about the heist ?
        Perfect.
        I read a  blog and she was posting about this today. Many were confused but some had some very interesting comments. They are talking about it in France according to her blog, French Essence.

        cheers,  parsnip

        • mshesterp

          I feel like he doesn’t take himself seriously, and I like that about him, which should actually make him sexier to me, but…not so much.  

          • DeborahJozayt

            I remember when he did the Jackass skit where he was standing in line at Pink’s hotdog stand, and a van full of men dressed in monkey suits kidnapped him. Then he ran around LA afterwards in a monkey suit. That’s when I grew to adore him. 

      • CozyCat

        Yeah, CLOONEY!  If they had put Clooney in the ad it might get me to buy the stuff.  It might get me to buy almost anything.  Just to support public display of sexy Clooney pictures.  Or non sexy Clooney pictures.  Clooney pictures period….

        • bitchybitchybitchy

          Did you completely melt when Clooney said goodbye to his comatose wife in The Descendants? “Goodbye, my pain, my joy”….ah hell, I’m a puddle just thinking of that scene.

      • Sarah Dickerson

        It wasn’t Oceans that did it for me, it was Meet Joe Black.  I could watch that man eat peanut butter all day long.  Dayum.

      • formerlyAnon

        I love the Ocean movies beyond their true worth, and only partly because they remind me of movies from the days of yore.I find him tolerable mostly for them. His character was amusing.

    • j_anson

      God, that is SO TRUE.

  • FashionShowAtLunch

    Nope. Has never floated my boat, and it appears he never will.  

    Jesus Christ Superstar: this description is full of win.

  • lalahartma

    Yuck. This really is the worst.

  • VeryClaire

    That is laughably awful. 

    • Little_Olive

      Right? It’s so “this is CHANELNUMBERFIVE, it deserves something DEEPANDMEANINGFUL and not that crappy perfume ads with young girls dreaming about boys”. 

      This may be counterintuitive, but if his hair was short, his goatee (yuck) shaved and his shirt crisp, I’d buy it. 

  • cleverlady

    I’ve been waiting for you two to jump on this campaign!  Yikes.  Could he have maybe worn something stylish, cut his hair, trimmed the beard… talked like a human being….ooops, not supposed to criticize the person…but, hey…. I can’t believe women with any sense think his chat was reason to run out and buy what has always been a beautiful perfume.  Sad day for Chanel.

    • Aurumgirl

      No woman wants to buy a perfume some movie star man tells them to go out and get.  Perfume ads featuring beautiful women other women would like to know or aspire to be is usually what turns out the sales.  So I can’t imagine why anyone would think Brad Pitt’s suggestions would sell perfume at all.  But I guess we shall see.  Right now, the ads are making me upset that someone would detect Chanel No. 5 and automatically think, “Oh, yeah, Brad Pitt.”

  • rissa42210

    Laughing… or crying.

  • http://www.djplaw.com/ Tadiana

    I won”t buy any Chanel perfume until Brad shaves, and cuts and washes his hair.

    • neeva

       I know, right? He doesn’t even look like he smells good, how is he selling perfume?

  • http://twitter.com/1tsplove sara

    LOL but what the heck is a snake cake?

    • ballerinawithagun

      It says snack not snake.

      • Paigealicious

         They must have changed the typo…it did say “snake cake.” :)

  • BazoDee

    WOW. There are no words. 

    • http://www.djplaw.com/ Tadiana

      I googled it because I’d never heard the phrase either. Google presented me with some amazingly real pictures of a cake that looked exactly like a curled-up python.  I’m not certain if that’s what TLo meant, but it made me hungry and alarmed at the same time.

      ETA: Sorry, this was meant to respond to Sara’s post above. My click missed.

      • ballerinawithagun

        It says snack not snake.

        • http://www.djplaw.com/ Tadiana

          I think TLo corrected the spelling after I looked at it, because Sara and I both thought we saw snake.  I still like the idea of a snake cake.  It’d be great for Halloween.

          • Paigealicious

              I couldn’t quite figure out what would make a “snake cake” more moist than any other sort of cake…

  • http://profiles.google.com/shannonlstewart Shannon Stewart

    I love this campaign, no matter how silly it is — I just love the idea of Brad Pitt as the face of Chanel No. 5.  They at least tried for a new take.

    • Aly Light

       Is he supposed to be the one wearing it? Or are you supposed to seduce him with it? I just don’t understand what the story here is.

  • http://gabyrippling.tumblr.com/ Gabriella M

    I only ever really found him attractive when he had that lean, almost feline look in Fight Club (fitting given some people say Tyler Durden is Hobbes from C&H… I digress). Helps that he had short hair though.
    WHEN will actors learn that keeping their hair long into their late 40s actually makes them look older? He looks like an over-the-hill country music singer in this. Why is this the campaign for Chanel No. 5? 

    • dress_up_doll

      Now that you mention it, all I can see is Jeff Bridges in Crazy Heart.

    • KathKo

       I guess lates 40 male actors will learn to trim their hair when their female counterpart will learn to stop abusing botox and surgery.

  • Paigealicious

    That picture of  him squatting–huh?

  • LesYeuxHiboux

    Snake cake? Freudian slip! He has never done it for me, and his elderly goat impression has convinced me that he never will. He seems perfectly nice and funny, and like an utterly odd fit for Chanel. This is just weird.

  • jmorino08

    He’s looked better…

  • http://www.ellenciompi.com/ NurseEllen

    Thanks, but I’ll still take Catherine Deneuve saying, “You don’t have to ask for it….he knows what you want.”  This is corny.

    • Joe J

       Seriously.  I’m as queer as a three-dollar bill, but Deneuve’s commercial made even MY pants move.

      “I love to put it in a special place…  behind my knee.”

      Take a look: http://www.youtube.com/watch?v=Fr9sZEhpeyI

  • Judy_S

    I couldn’t stop laughing, myself, the other day when I saw this.

  • http://CallMeJane.com/ CallMeJane

    I thought the photos were marginal.  Then I saw the clip.  It’s like a SNL sketch.  It’s just so wrong.  I hope you’re right TLO, I hope he was laughing all the way.  

    • l_c_ann

      Laughing all the way to the bank, fer shure.

  • baxterbaby

    oh hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha*choke, gasp, breath*hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha…….

    They must be joking…

    • Sartorial_She

       Seriously. I couldn’t stop laughing while I was watching it. No snack cake (or snake cake, for that matter) in THESE pants…

  • l_c_ann

    When he bought the house in the French Quarter, he took on the scruffy look of the place.  (And tripled the asking price of property values on the block.)

    • tereliz

      Eh, he was looking pretty scruffy before they bought the house. He had braids in his BEARD when he was working in the Lower 9th.

  • StellaZafella

    I like Brad Pitt, I won’t bore you with why here, it just my opinion.
    I tried to listen to the monologue as if he were saying it to Angelina. Unfortunately, she was the one who kept making faces at him in my vision so they both kept cracking up.
    Now I’ve decided (just for myself) that he tried to do a parody of a romantic reading of prose…and they (Chanel) bought it lock, stock and barrel.

    • Little_Olive

      I don’t think she made faces at him… I bet they showed respect and “feel honored” (for real) because it is CHANEL. Have you noticed how people seem to respect Chanel, seeing it as the epitome of “serious” style, as it being always (even if a little bit) above the other designers?

      • StellaZafella

         I think there is a great deal of warranted respect for the vintage houses like Chanel and Dior…but it doesn’t mean they aren’t immune to the trope of taking themselves WAY too seriously sometimes. And few are better at self aggrandizement than Karl Lagerfeld with or without Chanel.
        (After all, Coco was a pragmatist: it’s only called Chanel #5 because it was the fifth attempt by the Parfumeri (sp) before she liked the scent!)
        My remarks about Mr. Pitt’s performance here were only me trying to imagine his intention with such a disastrously self-serious script…perhaps it would have been read more clearly if I’d imagined Uncle Karl swooning over the dreamy delivery…but that’s just plain toooo icky! :)

  • muzan-e

    I’ve been waiting breathlessly to see if this would show up here. The degree of half-incredulous scorn this thing has been receiving had me bewildered, until I saw the video.

    And all I wanted then was to see your take. And – Jesus Christ Superstar face?  Yes. Oh yes. You never disappoint. *g*

  • MilaXX

    I do not get this campaign at all & the commercial reads like a bad SNL skit.

    • halleygee

      My thoughts exactly! I could not stop laughing (so maybe like a good SNL skit :)

  • ecallaw1977

    He looks like an older Chris Hemsworth here.  But yeah, totally cheesy.

  • http://www.katymcdermott.com KatyMightHave

    I read this post-typo-correction. “Moist as a snack cake” is just absolute brilliance. Thanks, guys!

    • http://www.tomandlorenzo.com/ Tom and Lorenzo

       Don’t thank us; thank Amy Sedaris for that one.

  • Mary229

    All commentary about the cheesy nature of the ad aside…it really bothers me that they are using a man to sell one of the most iconic female fragrances. Yes, I know women are often in ads for male products. But our entire advertising subset revolves around female exploitation.  And now we need a man to define femininity and allure for us too?  Really?  Yuck.

    • Little_Olive

      So true. 

  • jenno1013

    I can’t think of any incarnation of Brad Pitt that says “Chanel No. 5″ to me, but for sure it’s not this long-haired, bearded, casually-dressed, light-color-shoed version of him.  Chanel No. 5 to me has always been about sophistication, urbanity, femininity.  This Brad Pitt should be shilling one of the Calvin Klein perfumes that’s about free-spirited, wide-open-road, feminism.

  • http://www.facebook.com/profile.php?id=1589131702 Jenna Gordon

    Such a douche.

  • http://twitter.com/jenontheedge Jen on the Edge

    Nope, this doesn’t do anything for this woman. Too cheesy for words.

  • Bozhi

    He just doesn’t do it for me, never has.

  • YousmelllikeAnnaWintour

    “My luck, my fate, my fortune”.  OH PLEASE!!!

  • decormaven

    I like how his eyes move in a semi-circle; almost as if he had looked at the camera full-on, he would have lost it. What a load of flapdoodle!

  • http://profiles.google.com/denise.alden Denise Alden

    Yikes.  Saw this the other day and still can’t believe that Chanel thinks this is a good idea.  I mean, Brad Pitt?  Are they only interested in women over 50 buying their fragrance (hey, I’m nearly 50, so there’s nothing wrong with it)?  I’d love to see Ryan Gosling (as if!) in this ad.

    • MissMariRose

       Agreed. The first time I saw this, I wondered why Chanel got Brad Pitt to hawk a perfume that my Nana used to wear. Then I remembered that my Nana was pretty close to his age when I first remembered her wearing it. I am now 40 and Nana has long since passed.

      • Little_Olive

        But you Nana probable looked and acted her age. He looks like he just rolled out of bed. 

  • http://www.facebook.com/profile.php?id=1239961104 Jean Albus

    And he got seven million clams for it. He’s laughing all the way to his off-shore bank account.

    • l_c_ann

      So, now we know what he is AND how much he charges. 

      • formerlyAnon

        Now, now. It’s honest toil. (Well, if you can say that about advertising without being struck by lightning . . .)

  • Beardslee

    I wear Chanel no. 5!  Oh no!

  • Anathema_Device

    Weird. This campaign does nothing for Chanel nor Pitt.

    • Little_Olive

      That is IT. 

  • http://TheDoseofReality.com/ The Dose of Reality

    It does look like he could break into laughing at any moment. Oh, dear. 

  • http://www.facebook.com/profile.php?id=1476648069 Scott Cooper

    Are you kidding?  Give him a joint and he’s fine.

  • Judy_J

    I used to love Chanel No 5 up until some years ago.  I don’t know if they changed the formula or the process used in making the perfume, but whatever it is, it smells NOTHING like it used to.  I have a tiny bottle with just a drop of the original fragrance, and you can really tell the difference between the old and the new. 

    • http://twitter.com/starrika Ali

       Jacques Polge happened. He’s tinkered with a lot of the Ernest Beaux original formulations and it’s done them no favors.

  • GorgeousThings

    All the Brad Pitt in the world can’t change the fact that Chanel No. 5 smells like cat piss on me.

  • http://onebluetree.blogspot.ca/ Sara L.

    I guess I will jump in and defend poor ol’ Brad Pitt. (!!!)

    He has always done it for me, since the long ago days of Thelma and Louise when we all said “Who is THAT?” and he still does it for me, and that fact that everybody here is saying he isn’t attractive is one of the strangest internet celebrity backlashes I have ever seen. He is a handsome man, and I don’t believe that nobody here finds him at all attractive. Bullshit. Now, that said, this ad campaign is incredibly weird, and no, this version of the Pittster is not my favorite. But the man still has it, I don’t care what y’all say. There, you see? I’m reverting to my rural Ohio accent in outrage. OUTRAGE.

    Okay, not that much outrage. Mild confusion.

    • VicksieDo

      I agree.  He’s the vision of male perfection I compare every other man to, period. He’s sweet and funny, masculine and beautiful~

    • Mary229

      I think Brad Pitt is objectively a stunningly handsome man.  I can’t speak for others but i would never in a million years deny that he’s objectively gorgeous.  He just does ::nothing:: for me and never has.  The closest he ever came was for a few minutes in Benjamin Button opposite Cate Blanchett and I think that was more their chemistry that got me.  I have nothing against the guy, just doesn’t get my lady parts going.   Is that an acceptable response? :)

      • http://onebluetree.blogspot.ca/ Sara L.

        [big sigh] I guess that’s okay. [kicks dirt]

        No really, it is, I just couldn’t believe how, as I scrolled down the comments, everybody is like (paraphrasing) “Yucky, Brad Pitt! Ewww!” and I’m like “Hairy, cheesy Brad Pitt is better than no Brad Pitt, though, right? I mean, come on, Brad Pitt!”

        • Mary229

          Haha. :)  No, I get it.  To me, it’s always silly when we pretend that these celebrities aren’t good looking.  Clearly, they are all very attractive.  We just all have our own turn ons and for whatever reason…I am just not turned on by him.  I think he’s a good actor.  An underrated actor in that sense.   But I’ve never looked at him and been like, “God, what would it be like to have sex with him?”  haha.

  • Rand Ortega

    Was this shot in Iowa? ‘Cause that’s a lot of corn!

  • Wellworn

    Don’t like him, never did.  Now I like him less for saying those stupid words and getting more money than my total earnings for 27 years of teaching.  And he didn’t even dress up for it.  Or shave and get a haircut. 

  • janierainie

    That is just creepy redic.

  • j_anson

    Hahahahah. That top pic really does look like every schlocky southern white Evangelical Christian representation of Jesus ever. They should make extra cash by reselling it to “Jesus will be sad if you don’t stay pure” ad campaigns or something.

  • LeifBallard

    I think I will start wearing Chanel No 5 just b/c of Brad! haha

  • warontara

    I don’t even care that he sold out, I don’t care that he’s probably a jerk in real life, I don’t care that he doesn’t like to shower…. He. Could. Get. It.

  • pop_top

    This was so unintentionally hilarious.
    The part where he looks up, as if “lost in thought,” looks a lot more like he forgot his lines. 

    • NCDFan

      Or couldn’t keep a straight face if he kept looking at the cameraman.

      • pop_top

        Lol, true. Did they even try with this commercial? It would have been better if they didn’t have him there visually at all, just doing the voiceover while the clips of the women played.

  • http://www.facebook.com/people/Maya-KC/537771651 Maya KC

    ….BAHAHAHAHAHAHA! This feels so outdated. Haven’t we moved passed advertising stuff for women as making us faithful companions for men?

  • DaveUWSNYC

    Slowly moving into Fu Manchu territory.

  • Maine1ac

    Sexiness aside, I’ve really liked him in some of his movie roles.  If I’d never seen him act before I saw this, I’d think he couldn’t act at all.

  • tallgirl1204

    Character actor in a leading man’s face and body– I stand by that assessment.  However, the character he is playing here does not make me want to buy perfume.  This is an “I love you in Ivory Soap and organic cotton” character. 

    • Kate4queen

      sort of like Paul Newman then?

  • SapphoPoet

    SNORT. I laughed so hard at that video clip. 

    He does not do a thing for me. 

  • PeaceBang

    After I stopped snorting with laughter it occurred to me that maybe this was some sort of stunt a la Joaquin Phoenix. An elaborate celebrity identity crisis prank cooked up by Chanel and Pitt to see if we’re paying attention? I just hope they keep at it, because it’s a fraking RIOT.

  • RocknRollmom

    Well….I am not a fan of scruffy, but the man is smart, charming, and funny in addition to being drop dead gorgeous when he makes the effort.  Yes, this is silly, but I guess I am ok with that.  He just seems like a sweetheart.  Ok, so I am easily bought. 

    • CozyCat

      The problem is that the scruffily charming look is not consistent with the image of Chanel no. 5.  It’s supposed to be the ultimate glamorous perfume.  And it’s not like they needed to do a major brand reboot to change that image–it’s selling just fine. 

  • Nonuttin

    Yawn.  Why on earth would he or these pictures entice anyone to buy Chanel No. 5?  His hair is so gross.

  • Janet B

    No, no, no. Why Brad Pitt?  There are so many other men they could have chosen.  Chanel No. 5 is one of the few perfumes I can wear and now I might have to put it away for a while. Hmph!

  • AlexisPayne

    Cut that hair, shave that face! 

  • Vanja

    Is this supposed to be the equivalent of using a hot girl in a tight dress draped over a car at car shows?  It’s not working, but Brad hasn’t done it for me during and since ‘Thelma and Louise’. *Loved that film*

  • http://twitter.com/bkiersten BridgetK

    We’re from the same dot on the map, so I have a soft spot for him.  That said, is it suggesting he wears Chanel No. 5 or is he suggesting he likes to sniff it on a lady’s neck?  Just curious.  

  • HengRu

    You know George Clooney is going to be quoting lines from this absurd soliloquy every time he talks to Brad, for the rest of their lives. That alone justifies it for me.

  • jw_ny

    Am I supposed to be swooning?  well…that didn’t do a thing for me, and I’ve always rather liked Brad.  

  • http://profile.yahoo.com/47S737MGWCAZEZ73QOAFKDFEKQ Jill

    He has a dufus expression in the first pic. 

  • http://profiles.google.com/luv2birdie Elana Bryan

    Are you kidding me?  HAHAHAHAHA

  • http://www.facebook.com/profile.php?id=1129137319 Paula Pertile

    Its like an SNL skit. (I’m picturing Fred Armisen as Jesus Brad).

    • http://vhanna26.typepad.com Vera

      I would love to see it as an SNL skit narrated by Chris Walken with Fred as Jesus Brad just staring into the camera.

  • kolokOlchik

    This is so…weird

  • http://twitter.com/lenabena_ Elena

    Snooze. Could they have done something a little more interesting with the photos?

  • Qitkat

    Maybe in his next campaign he’ll take over for the Dos Equis guy :/
    /eyeroll

  • crash1212

    I’ve never understood the celebrity perfume concept. Do they think that people actually go plunk down lots of dollars because some celebrity had their picture taken with a bottle? And/or that some celebrity decides this is what I should smell like? I truly don’t get it. Guess the marketing isn’t targeted to me! Carry on Brad.

    • http://www.tomandlorenzo.com/ Tom and Lorenzo

      They do think that – because it’s true.

      • EveEve

        Yes, there was a report today on the radio that Taylor Swift’s and the Bieb’s (second) perfumes are the top sellers among teenage girls.  

  • http://profile.yahoo.com/CYGGYQDGESKN4PWJTA2KN25PLI ruff

    Meet Joe Black Snatch. *cough*

  • nannypoo

    Is this not the most idiotic thing you have ever seen?

  • JulieTy

    He has NEVER done anything for me, and Chanel No. 5 smells like old ladies. FAIL.

  • alyce1213

    Deep.  Very very deep.

  • Zippypie

    BWAHAHAHA!  Work has been hell this week and I needed to bray with hysterical laughter.  Thank you, Brad Pitt!!

  • altalinda

    I remember seeing that and gasping at her beauty.

  • DinahR

    How intriguing!  I like the idea of using a male celeb to titillate female interest in a perfume (or other product).   And these are nice shots of Mr. Pitt.  

    However…  Brad Pitt doesn’t bring to mind ANY of the associations I have ever linked with Chanel.  He’s scrumptious but scruffy, beautiful but inelegant.  I would sooner see a suave and sleek male celeb.  Someone who’s classic, international and looks like money.  Someone with a bit more ties to fashion.  Maybe they could have shaved BP and made him cut his hair and put him in a sharp suit, but why go through all that work? The minute you realize it’s BP the illusion dissipates.  Somewhere out there is a handsome celeb cast in the opposite mold of BP and I think he should have showed up for this.  Just sayin’. 

  • http://pulse.yahoo.com/_JSGAZPEESHQT47ATH55GNOHHBY Erin

    HE couldn’t stop?!  Are you really trying to suggest, advertising people, that if I wear no 5, Brad Pitt will even look at me twice?  That’s almost as preposterous as tripping over him coming out of a phone booth after breaking up my marriage.

  • http://twitter.com/starrika Ali

    What the hell was Chanel thinking? I really don’t get it. Brad Pitt is the furthest thing to associate with Chanel No. 5. If they absolutely had to have a man, they needed to go with someone smoother, more sleek. He has too much of a natural, laid back vibe (even when squeaky clean) to fit with the perfume’s image. Poor marketing choices, all around.

  • unbornfawn

    This is a joke right?

  • http://twitter.com/PhDKnitter marlie

    Aside from the corniness of the Jesus Christ Superstar face, I can’t get over the fact that he’s wearing “errand clothes” in an unfinished basement. There’s nothing classic or classy or chic about it, which I would think Chanel deserves. 

    ETA: And his lines are the dumbest pile of crap I’ve heard in a long time.

  • http://profiles.google.com/susanvmayer Susan Mayer

    He reminds me of the episode of The Nanny where Fran goes on the date with the soap star Brock Storm.  Bleh!

  • http://vhanna26.typepad.com Vera

    “Moist as a snack cake.” Ha!

  • boweryboy

    No.

  • MinasAunt

    I will never, ever understand the Brad Pitt “allure.”  This is the most meaningless, ridiculous thing I’ve seen in a while and it cost $7 million…sigh

  • MattCooper27

    I liked his look when he had short hair and resembled a young Redford. I just don’t understand how everyone seems to swoon over the long stringy locks and goatee. He looks more like a model for Axe for Older Men Who Can’t Seem to Let Go of Their Youth.

  • frannyprof

    So not doing it for me.

  • ri_dic

    He oozes douchery.

  • Toto Maya

    I feel like if you’re advertizing for a perfume you should look like you smell good. He looks like he smells like socks.

  • http://twitter.com/Alloyjane Alloy Jane

    This is dumb.  It must be a joke that is way over my head.

  • sue21xo

    Between this ad and Angelina’s crazy leg at the Oscars, I’d say the Brange has jumped the shark.

  • quiltrx

    The rest is pretty silly, but that first shot is SO close to “Legends of the Fall Brad” (my favorite Brad) that it does things to my insides.

    Not sure it makes me want the perfume, though.

  • Trisha26

    He is so…so…dreamy. And a kick-ass actor! Hate the Chanel No. 5 scent though. 

    • EveEve

      There is nothing in these images of Brad Pitt that is the least bit evocative of the ethereally classic aroma of Chanel No. 5.  (It is my go-to scent and it will still be my go-to scent when Brad is on his fifth wife and second hip replacement and my grandchildren never heard of him…or whats-her-name.) 

  • guest2visits

    I can’t watch. And it’s only 30 seconds.   No.

  • lesmaha

    wow–just–wow–and not in a good way.

  • formerlyAnon

    I’m thinking the country album is next.

  • Susan Crawford

    Well, I absolutely love Mr. Pitt. I do. (Remember him in “Legends of the Fall”? Or “Fight Club”? Zowie.)

    But I think using him to advertise Chanel No. 5 is a whole boxful of cracked biscuits. I tend to think of Brad’s scent as a mix of high salaried manly musk with notes of sticky-handed kids and a hint of don’t-give-a-damn sweat. A heady perfume, indeed.

    But Chanel No. 5? No. For that, I’d go archival and use Cary Grant.

  • akprincess72

    Ummm, this lady says “no thank you”.

  • http://frankbettecenter.org/ sleah_in_norcal

    he looks like he’s in an isolation room in an asylum.

  • trisker

    ridiculous

  • RzYoung

    I just can’t stand him, the more I see him the more I dislike him, I’m sure he’ll be devastated when he finds out.

  • plinkiedoodle

    Funny how he’s become unappealing over the years.  Okay, not so funny.  He just seems unsavory here.

  • bluefish

    Terrible cheesy copy — poor Brad!  I myself can’t wear No. 5 — doesn’t mix well with my whatevers.  Much prefer no. 19 or no. 22, often hard to find.  And Crystalle.  Don’t much care for the photos — so washed out — and the video is, again, mortifyingly tacky.  But the tagline works — Inevitable.  Except of course when it ain’t.

    And your Jesus Christ Superstar comment just tanked their entire multi-million dollar ad campaign — too damn funny!

  • http://kingderella.tumblr.com/ kingderella

    is that video supposed to make me laugh?
    he still dreamy tho.

  • librarygrrl64

    “Jesus Christ Superstar face.”

    Nailed it.

  • LLuL

    My husband saw this on tv, and he actually took the trouble to rewind and called me into the room so we could watch and laugh together. It was a bonding moment. 

  • http://twitter.com/amndad amanda lynn

    that’s hysterical.  and i love the JCS reference.  truth!

  • Sunshine16

    Solid cheese & akward!

  • nancylee61

    Why would Chanel want their very expensive perfume associated with someone so dirty looking?? I used to think Pitt was very handsome, but I cannot tell anymore under all that grime. Ugh.

  • BigWhiteGrannyPanties

    MOIST AS A SNACK CAKE.  I love you TLo.  I love you.

  • lizlemonglasses

    That commercial is just TOO ridiculous! Like, SNL-parody ridiculous!

  • littlemac8

    Wow, now there’s a sexy French accent!!

  • boomchicabowwow

    I love him.  I could eat him with a spoon…

  • PhillipWilde

    It’s Louis de Point du Lac with a goatee.

  • Samantha Irene

    Got to super excited when this commercial came on screen, all black and white and moody and talking about journies, and endings and disappearing dreams and worlds turning – and I thought – ‘this is it, world war z is happening, and this is the trailer and I”m so excit……… oh…”