Mara Hoffman Spring 2013 Collection

Posted on September 10, 2012

When three ukelele players with palm fronds in their hair are placed at the end of the runway to kick off the show, it’s a pretty safe bet that an island theme is heading your way. What makes this collection more than just a chance to put on a lei are the beautiful prints, evoking Hawaiian culture and iconography, rendered in the colors of tropical flowers. We loved the flowy, earthy sexiness on display and appreciated the use of a raffia-like cording as embellishment on several of the looks. The two major colors coming out of this season seem to be, depressingly enough, black and white, so it’s a joy to see a designer indulge herself with glorious color.



[Photo Credit: GoRunway]

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  • Naaah, not grabbing it for me.  Looks like so much beachy vacation wear.  

  • HomeOfficeGirl

    Hmmm… I bet this is one that looks better in person.  Some of the stuff in the first shot and first few rows looks like crayon coloring. 
    Again, appreciating the color here and defitely loving the patterns in the 2nd to last row. 

    • charlotte

       I was about to post the same thing about crayon coloring. Especially the top in the first picture.

  • quiltrx

    Wow, these prints are FABULOUS!  I’m not really the ‘beachy’ type, but as textiles, these really appeal to me.

  • understateddiva

    those palm fronds are freakin hilarious.  Reminds me of kids after Palm Sunday.

    • understateddiva

       Hm, think they are actually birds of paradise.  Still odd.

  • blondie65

    hmm…not doing anything for me, but I will say if  Anya’s final collection had looked like this, I  might have understood S9 of Project Runway.  

  • sweet_potato

    You left out the best dress.  The blue maxi.

  • hughman

    One palm frond : cute, if a little on the nose. A palm frond on every singe fucking model? Lord of The Flies. 

  • I’m not in love with everything on this page, but the 4th dress in the 3rd row – the peachy one with the dropped waist and the black and white print – is really calling to me. 

  • ccm800

    Cute stuff – but I gotta say that first look reminds me of more than one “unconventional challenge” creation. 

  • MilaXX

    The first row is a little too Don Ho for me. The second row is just okay, but the rest is really beautiful. Favorites are 1 & 4 on row 3, the entire row 4 and 2 & 4 on row 5.
    I dislike the palm fronds on every model and the shirt saying ALOHA is a bit too literal.

    • kimmeister

      Yeah, the ALOHA was an eye roller for sure.

  • a_liking

    love those prints. the first dress in row four needs to be mine.

    •  That’s what I thought, too. Really striking dress.

      • TieDye64

        “Striking” is exactly the word that came to mind. Lovely.

  • j_anson

    Really don’t like the first couple of rows – too busy in the first row, and too pastel in the second – but it improves after that.

  • Super_Red

    hmm. I’m not feeling this one so much. I feel like a lot of the proportions are waaay off and the dresses make the models look larger than they are. If it doesn’t look good on the model…..

    That said, some of the prints are really lovely, and I did like the two left dresses in row one, and the two left dresses in row four. But everything else looks pretty awkward to me. 

  • Anathema_Device

    A few of these knock me out, especially the third dress in the first row and the first two dresses in the fourth row. 

  • another_laura

    Almost but not quite. Something about the third row is screaming 80s at me and I don’t like that. Am I nuts?

  • Pennymac

    Teah, not feeling it. The head fronds are cracking me up. Obvious much?

  • This it’s how it’s done, Anya: non-sex-tape style.

    • But that’s why I don’t get the love for it- if Anya can’t get away with basic designs in pretty fabric, I’m darn sure not giving a pass to Mara Hoffman for doing essentially the same thing.

  • unbornfawn

    I love the kalidascope quality of the print in the blue dress, (third one in the first row) I’m not crazy about several of the pieces. But the use of color is overall, joyful.

  • Amy Ellinger

    I’d love to have the prints as bedsheets or duvet covers!!!  Not so much on the clothes themselves, but the prints are so…happy!

  • Blondage

    Some of the prints made my eyes a little blurry, but I was definitely entertained. 🙂

  • AWWW I LOVE THESE PRINTS!! I love prints in general and these prints and patterns look so fun!

    Fave dress is definitely 4th row first from the left. 

  • LesYeuxHiboux

    Fourth row: first look, Rihanna; third look, Selena Gomez. Bright and breezy but not quite my cup of tea. 

  • Verascity

    I bet this was great in person, but it’s not translating to photos at all.

  • merciblahblah

    I LOVE Mara Hoffman. The end.

  • SewingSiren

    I like pink and red together, it reminds me of Midge.

  • ASK26

    All the color is good, but I think  it masks the fact that the shapes are underwhelming

  • Sobaika

    Oooo, these look super fun. If only I had a vacation planned in St. Barts, I’d fit right in.

    I appreciate seeing a few models of color!

  • jmorino08

    This is not my favorite. The patterns don’t really seem to go together, and most of them are not even that pretty IMO. In fact I feel like the only thing remotely resembling cohesion here is a general flowiness. Meh

  • That second-to-last row gave me everything, but the rest of the collection…eh. I don’t like the proportions and the clothes feel like fancy muumuus. 

  • PinkLemon

    rad. I want the aloha shirt with the printed skirt! luhdat.

  • QuincyTKatz

    So much that I want to like, but can’t.

  • kimmeister

    2nd to last row, dress on far left – I like the placement of the semi circles.

  • poggi

    I really like the kaleidoscope-like prints in the first row, particularly in the simple short shift dress.  

  • holdmewhileimnaked

    didnt gunnar just do this? more irritatingly, true, but his two best dresses were better than most of these. then again, the better dresses here are far less irritating than the majority of his. then again, these were not created by someone on a game show who just hit legal drinking age.

  • I think most of these are beautiful, but I can’t see anyone wearing these clothes unless they’re actually vacationing on the beach.  The palm fronds attached to the models heads are a bit tragic.

  • MarissaLG

    Very pretty, but DAMN the things in their hair is so distracting! Bad move. 

  • lalahartma

    Yay for muu-muus!

  • guest2visits

    The prints and the patterns are enjoyable to view; if only that it’s so evocative of vacation, – a vacation I’d like to have!
    Pretty dresses, and tunic top/pants, next to last row.

  • DCSheehan

    A tshirt with Aloha on it? Really?

    Some of these prints look like those magic picture images. If you stare at them long enough you can see a hidden message. Or they make you seasick. Sometimes both.

  • Zippypie

    Get rid of the ridiculous antennae!  So distracting!!  I can hear Nina swooning “Edit! Learn to edit!”

  • Terrie_S

    Nope, does nothing for me. Too derivative  of tyhe tourist industry.

  • save_the_hobbit

    Fourth picture, row 3….goooorg

  • I told my husband I want row 4 on the left.

  • libraangel

    I want to like this but I can’t!