All On The Line S3E3: Electric Love Light

Posted on September 25, 2012

Meet Andrea, designer for her own brand, Electric Love Light. This is the portion of the post where we’d make a ton of jokes about her riding a unicorn in from Rainbow Land, but that sharp-tongued bitch Joe Zee got to all the good jokes before we did, cycling through pretty much every girl’s cartoon character from the ’80s and ’90s, from Rainbow Brite to Strawberry Shortcake. We think our favorite was when he called her and her team “My Teletubbies.”

Suffice it to say…

… Andrea is very special. This was her initial presentation to Joe, by the way.




Lace penis applique!

You heard us.

Joe is more than a little confused by the goings-on. He likes Andrea for her core aesthetic, which can best be described as “tea-stained Grandma’s attic crossed with ADHD.” The problem is – as if you can’t tell – she clearly has no ability to edit and gives no thought to actually selling her clothes. Joe verbally slaps her around a bit to see if a light will go off over her head and tells her to make something wearable and a little more mainstream for a celebrity client he’s going to introduce her to. He makes the excellent analogy that she needs to walk away from her “experimental film” aesthetic and walk towards an indie film one.

Enter actress Zoe Kazan, who knows a thing or two about indie film and likes to be quirky in her personal style. She hides behind a chair when Andrea enters the room:

Because, wouldn’t you?

Oh, we’re being mean. Andrea’s actually a sweetheart and we’ll never not root for the guys and gals out there who zoomed right past marching to the beat of a different drum and wound up dancing along to a song only they can hear. In short: she’s very sweet and we had no doubt that this isn’t a put-on. This is really what she’s like. This is her aesthetic, which, if you remember the ’80s, is what pretty much every homeless person looked like after the psychiatric hospitals dumped all their patients on the streets.

Whoops. Still being mean. Okay, let’s try this: the outfit she wound up making is really adorable and the first sign that underneath all the other stuff, there’s someone who has a marketable aesthetic. Zoe loved the outfit.

Here is Andrea’s team and workspace. See what we mean? Not a put on. Whatever else you can say about her, the girl walks the walk.

Joe tells her he got her a buyer’s meeting with Anthropologie, which causes her to cry and hyperventilate at the same time. We don’t blame her. There couldn’t possibly be a better match for her aesthetic than Anthropologie. He urges her and her team to think about things from a business perspective, and to have a pitch and a business plan ready for when he brings a member of the press in to look at her work.

Also, if Andrea doesn’t make a sale, she’s going to get deported to her home country, which we imagine looks an awful lot like a CandyLand board (actually it’s Canada, but it still probably looks like a CandyLand board to her).

Joe brings in Samantha Critchell, fashion writer for the Associated Press and at first, we thought things were going to go well just because Andrea toned her look down quite a bit to something approaching “not crazy.”

Unfortunately, her pitch consisted of a summer camp project …

And some highly questionable notebook doodles. Samantha is, understandably put off and reveals that she won’t be doing a piece on Electric Love Light any time soon, finding a very polite way of saying, “You really need to get your shit together.” Joe concurs, adding, “You really need to get your shit together.”

On buyers day, the ladies from Anthropologie arrive and we kind of love them immediately because they seem pretty used to people like Andrea. In fact, they seemed eager to see what the little ragamuffin was going to show them.

For her part, Andrea was all cleaned up, looking adorable, and wound up giving a really succinct and powerful pitch to the buyers. We were impressed.

Both the top and the jacket are really, really cute. Andrea’s inspiration for this collection was butterflies, and while that might cause you to reflexively roll your eyes (as we did), she actually did a very good job of interpreting the concept. We love the jacket the most. Joe seemed really opposed to the idea of eyelet pants, but we thought it sounded cute. The problem was the flare on the bottom, which is both out of fashion right now and proportionally wrong when paired with that coat. Skinny eyelet pants would have been really cute.

This didn’t work for us at all. The vest was cute, but we hated those competing pinks. The top’s just okay, but the shorts look cheap and fragile.

Super cute. The blouse is really, really pretty – and extremely retail-ready. The shorts are as cute as they were the first time she made them. We like the jacket, but don’t quite love it.

The buyers said they’d seen this dress before and we couldn’t help thinking if it didn’t have those shoulder cutouts, they might have liked it more. It’s cute.

We’re using “cute” a lot, but come on, what other word would you use?

We’re really asking for it with that question, aren’t we?

We don’t like these pieces paired together, but they’re both great pieces.

She ended her presentation with the dress version of a “waa-waa-waaaaa” trombone slide. This is a big, drab, nothing of a dress. Pretty fabric, but the silhouette and the proportions are problematic.

Fortunately, the Anthropologie ladies mostly loved the collection (they disliked the same pieces we did) and excitedly told Andrea that they were ready to do business with her. Which caused this to happen:

And that is our favorite picture of Joe Zee EVER.


Next week: Korto! And us!



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  • Synnamin

    All I can say is: Manic Pixie Dream Girl, anyone?

    Seriously, I’m impressed by what she showed to Anthropologie. Totally pared back with a wearable, fun aesthetic.

  • kaycem

    oh wow, korto!  i am excite!

    i also really loved electric love light…  i think that her clothes don’t necessarily have mass appeal, but many an eccentric lady fashion blogger, not to mention modcloth and anthropologie customers, would fight over her separates.  i’m glad that she got the buy b/c she’s a hard worker who’s open to criticism / change, but never loses her style or charm.  as ms. kors is wont to say on PR:  “if you go too far, it’s easy to rope you in… if you don’t have a p.o.v., there’s nothing we can do.” (heavily paraphrased, obviously.)

    pretty sure i and every femme / feminine person watching wanted that butterfly shirt.  i immediately went to anthropologie’s website to see if it was there lol.

    • imspinningaround

      It’s funny you mention Tavi:  My first thought upon seeing this girl was “Wow, it’s ‘Post-College Tavi.'”

      • kaycem

        lol well, sort of.  tavi, at whatever absurdly young age she is now, is actually a LOT more business-minded than most adult people.  (kind of a fangirl over here.)  but if tavi hadn’t been wildly successful as a fashion blogger at such an early age, and parleyed that into a successful fashion career and now website, then maybe she’d be like this girl.  tavi certainly has the “experimental film” type of personality down pat, but once you see her in interviews and such, she’s much more grounded than you’d think.

    •  actually I think quite a few of the clothes she showed Anthropology would have mass appeal, just combined with basic things. (Like the cute top in the first look or the butterfly top with jeans and ballerinas). Her personal style is crazy, but she really turned it down.

      • kaycem

        my girlfriend made a similar point while we were watching — that a lot of her pieces, taken as separates, work for a lot of women.  i agree about the butterfly top for sure, lol, but i also think the coat and the dresses have a certain wide appeal.  the outfit that she made for zoey had a really amazing set of tops, too.  and i can see her making very cozy / funky knitwear, which everyone loves.

        • sk8tfan

          I agree. Wuv the butterfly top, and some of the separates. I actually even liked the outfit she wore to present to the buyers. If she had a bully standing over her everyday yelling at her to make her edit, she could be successful. But…Kelly Osborne magic pony hair! Noooooo, make it stop!

    • Le_Sigh

      Ooh – Tavi, Gala Darling – and I think Susie Bubble too!  

  • formerlyAnon

    She’s just a girly Western Frokemon.

    ETA: Korto!!! AND TLo??!! I should maybe reconsider the emotional investment I have in people I’ve never met, given how excited that makes me.

    P.s. I cannot STAND her aesthetic, but she does it pretty well and can cut clothes that look good on people. So I’m glad she got the sale & will gravely admire the look on others, should her work appear, via Anthropologie, on any of my acquaintance.

    •  No, just go with it — the sooner you accept the weird lunacy that is internet relationships, the easier your life will be.  Reality is overrated.

  • hughman

    During the show she kept talking about “being deported” and at first I thought she was going to be sent back to North Korea or some awful dusty country where they didn’t have hair dye. Then she revealed it was CANADA. OH, THE HORROR!! I mean, yes, she would leave NYC (Williamsburg) but don’t they also wear quirky, wrinkled clothes in Canada? Big letdown.

    • formerlyAnon

      “some awful dusty country where they didn’t have hair dye”!!!

      Chortled out loud, I did.

      I’m sure the eccentric fashionistas of Canada had their feelings slightly hurt. (My impression is that there’s a LOT of eccentric fashion in Canada, though the need, in much of the country, to wear heavy outer layers for half the year, may make it a bit tougher to flaunt.)

      • Chantelle James

        I chortled, too 🙂 Imagine, being deported to Canada! I’m not much of a fashionista (although I play one in my head) but I do live in Canada and I can authoratively say that eccentric fashion exists… and it’s not always covered up by un-eccentric heavy outer layers. 

        Perhaps she hails from one of the smaller, more rural, less cosmopolitan cities where her eccentricity would be noticed for all the wrong reasons.

    •  No hair dye?  Are there actually places like this?  I haven’t been so terrified since I saw my sister in law in shorts the first time and discovered there are actually grown women without cellulite.

      • CozyCat

        And I bet your SIL says that she can eat anything, she just doesn’t gain weight….

  • Le_Sigh

    D’awwwww!  This post made me all sorts of happy.  Her stuff is totally not my style, but I loved this episode and her and how it all came together.  

    AHH!  Korto!  And TLo!  OHMAHGAH!

  • LinXGUA

    It’s like she has the aesthetic for a 60’s musical.
    Very cute.

  • PinkLemon

    am i….am i missing something? i found this to all be pretty fugly.

    • imspinningaround

      “Pretty fugly” IS Anthro’s schtick.

      • dress_up_doll

        And don’t forget pricey.

      • PinkLemon

         i LOVE a piece every now and then, but i think you may be right…my husband calls it Poetry Teacher Clothes

        • DeborahJozayt

          My husband calls the place “Hippie-ology” and would rather get his private parts waxed than go into that store. 

      • Nelliebelle1197

        Almost all my considerable wardrobe is from Anthropolgie. There are plenty of beautiful and interesting things there. The styling and presentation is sometimes ridiculous,the clothes themselves are usually pretty good, better on average than most retail.

    •  It’s a hipster thing.  Don’t try to understand it — you either get it or you don’t, and if you try to make the leap with them, your head does the melt-y thing from Indiana Jones.

    • bitchybitchybitchy

      You and I are missing something together.  I understand that there is a market for some of these looks, but to me they mostly look like a mess. 

  • YousmelllikeAnnaWintour

    I thought Samantha Critchell was going to run screaming from the room.  Especially when they made her put on those sunglasses.

  • cz_vee

    “guys and gals out there who zoomed right past marching to the beat of a different drum and wound up dancing along to a song only they can hear” — I’m going to have to find a way to use/gank this phrase at some point.
    The funny thing is, if she did get deported back to Canada, she might actually get a pretty solid following there. I’ve seen a lot of Electric Love Light kind of dressing in Vancouver. She may also consider going to the Mission in San Francisco. Her kindred spirits are there in tons of Anthropologie-like but not Anthropologie-priced boutiques.

  • Tatiana Luján

    Can’t wait for Korto’s post. I loved her on PR.

  • MilaXX

     I am the weird girly girl who hates anything with flowers, butterflies or hearts on them yet I liked that pinwheel dress a whole lot. Haven’t seen the episode yet, I’ll catch the repeat on Friday.

    Can’t wait to see the Korto ep. I hope it includes a bit about hr charity work for Liberia.

  • j_anson

    Never have I better understood the concept of knowing what girl is your customer, because not only am I not this designer’s customer, I don’t even want to hang out with her customer. This is all a big BLECH to me, with the possible exception of the rain jacket.

    • l_c_ann

      Then you would join me in wondering how this designer and her crew could sell enough of their previous efforts to afford PBand J sandwichs (and not on artisan white bread, either).  Much less a roof over their heads.  And electricity to power their sewing machines.

      • Melissa Brogan

         This isn’t my aesthetic AT ALL or even one I particularly like, but there’s a rather large crowd of women who like this stuff… enough to support butterfly chick up there and plenty more.

  • Scarlet39

    At first, I thought Joe Zee had lost his mind with this one.  I was surprised by what she produced.  It’s not my taste, but I could see it selling well at Anthropologie

    • CozyCat

      Yes.  That is the PERFECT retailer for her. 

      And one thing you can say for the gal:  as kooky as she was, she really listened to Joe and made a serious and largely successful effort to apply his lessons.  Many of the designers on this show just haven’t gotten it, but she did.

  • “Tlo said: And that is our favorite picture of Joe Zee EVER.”

    LOL, you beat me to it! Yes, th faces he was making when the girls were all hugging him at the end were my favorite part of the show. It looked like he actually thought he might get cooties.


  • marilyn

    After seeing the show last night:  This is the funniest eval I have ever read.  I laughed and laughed and laughed. 

    However, Andrea is not funny.  The impression I got from her is that she is less interested in fashion and more interested in not being deported.  She is from Canada, for heaven sake.  Other than the cold, it is a nice country.  She might actually do better in Canada, since she was not getting a positive response in the US to her clothes.  Any country that can have a young woman trying to be the Fonz doing a cooking show may have a place for her (‘Bitchen Kitchen’).   Since she does not look like the outdoor type, the weather in Canada should not be a problem for her.  She is from there.  She knows what it is like and probably has family there.  So, Canada is not so bad.

    She just seemed very uninterested in fashion, and very interested in not being deported.  She is a curiosity, because she was trained at Parson’s, so she knows how to design clothes.  The totally unproductive hippie dippie fairy land environment she created at her business made me wonder 1)  How does she pay the bills, since she is oblivious to the economic side of business, life, etc., and 2).  What is her drug of choice?  She seemed to be out there.  If she is not on drugs, she needs some psychiatric help.   and 3)  Since she is not in this for the money, how was she paying the business expenses that she had?  The wacko fashion show that she gave for Joe Zee should have sent him running out the door, never to return. 

    It was quite interesting how she started to pull herself together when Joe Zee put pressure on her and then did a complete turnaround after the AP reporter turned her down for an article.  She just needed someone to get on her case.  The flaky fairyland atmosphere was shut off and a businesslike persona was turned on in its place almost overnight.

    I thought her clothes were uninteresting and random.  They are for people who do not work, who have a lot of money and like the whimsical.   

    Obviously, she should be designing for children.  Rich children.

    • Julia Alsop

      It’s called editing. If you notice, the clip of her talking about ‘being deported back to Canada’ that gets repeated in the show is the exact same clip. The show wanted drama. 

    • holdmewhileimnaked

      not everyone who looks or acts different is on drugs. for heavens sake. i’d love to say i cant believe that by this stupid postpostmodern millennium everybody hasnt figured this out–but no, nope, misguided stereotyping has only gotten worse. the more our society divides itself into teams made up of people battling one another over variations of low level moral supremacy, the less the people on those teams are gonna be willing to recognize individuals’ truths.

      so instead i’ll just note that there is no way a television program centered around an almost unknown human quantity completing tasks publicly & to deadline over many days is gonna chance its budget on a drug addict. that, at least, should be obvious. nor are they gonna go for someone w/ a major mental illness [schizophrenia, borderline personality disorder]. there’s just too much money involved. period.

      i cannot say how much i despise that ploddingly deliberate & deliberately snide misidentification. it’s always imposed by someone who has no idea what a person ‘on drugs’ or ‘psychotic’ actually looks like. instead of enlightening, it is a cheap suit of moral superiority covering the wearer’s provincial ignorance.

      the oddest thing of all is that people on drugs tend to look pretty much exactly like everybody else. before crazyspouse died i was run through the addiction ringer & i would think it safe as milk to say that i know more of this world than i ever would have wanted. lemme tell you, cos you clearly dont know, instead of the fruit fairy, above, being stoned on television it’s way more likely that the person sitting two desks away from you got high this morning, has some sort of dope in his or her pocket or purse to do during the day & will leave work only to call his or her guy from the car, two minutes after hitting the pavement. i dont care what you do or where you work, be it brokerage, be it hospital. doesnt make any difference. & it’s not just the one person either. it’s a lot of them.

      thats it, i’m done. now you can say you cant follow what i’m saying cos i must be on drugs too. something like that.

    • shorty j

      Really? You’re going to point to Bitchin Kitchen as an example of your dubious point? Nadia knows her shit better than almost every American cooking show host and could whip ’em with one hand tied behind her back. AND she does it in killer shoes..

      Ps. Your ignorance is showing when you dismiss her multiculturalism as an act. It reminds me of when someone wrote in to my favorite tv host offering her free speech therapy to “fix” her “speech impediment,” which was actually just her accent. I know this is shocking, but some of us are mutts with weird life stories and our accents and mannerisms reflect that because we accept ourselves for who we are.

      PPs. In my experience, the weirdest people are the ones who are NOT on drugs because they’re the most authentic.

    •  The sneering nastiness of this comment is off the charts. You dismissed her work, her goals, her customers, her country, her sanity AND accused her of using drugs just because you don’t like the clothes she makes. We’re all for fun bitchery around here, but there wasn’t anything fun about your comments. They were just mean-spirited.

      • Marilyn, you need to get out more.  I have dozen’s of friends just like this girl.  They just march to their own inner coo coo clock.

  • “Next week: Korto! And us!”

    Talk about burying the lede! I can’t wait for that.


  • Re: her fear of being deported. Quick – name 5 Canadian Fashion designers!

    While Canada has a fashion scene, its quite small and insular. Being sent back to Toronto when her team is in NYC would pretty much kill her career. It would also be hard and expensive for her to come back to NYC!

  • KatGalore

    I love Joe Zee and I enjoy AotL, but I’ve had a problem with one thing on the show this season:  Joe’s bringing in heavy-duty members of the fashion media and giving these (usually) inexperienced folks very little time to prepare. I’ve worked in public relations/corporate communications for years and can tell you that I really, really hesitate to put people in front of media without first thoroughly preparing them. I know there’s a need for drama on the show. And I know Joe’s giving these folks a great opportunity in meeting high-profile industry reporters, but that’s all the more reason he shouldn’t put them in a position where even people who are used to dealing with the press might slip up.
    Granted, the Unruly Heir frat boy should’ve known better than to actively antagonize the woman from The Cut, especially since it sounds like they had experience with media. But I think Joe did Prajje a huge disservice. He kept saying what a huge deal it is to meet with someone from Us Weekly, and I kept thinking, “Then why don’t you give him more than one night to prepare?” Yes, designers need to be able to talk about their aesthetics, etc., but they also should have a reasonable amount of time to get their thoughts together, prepare talking points, create professional-looking materials, etc. That stuff takes time to do adequately, let alone well.

    • annieanne

      I’ve had a problem with one thing on the show this season: Joe’s bringing in heavy-duty members of the fashion media and giving these (usually) inexperienced folks very little time to prepare

      Just like any other reality show, artificially short deadlines are a producers dream. Ramp the tension up to Supercritical and watch your contestants crumble. There’s no reason to force the designers to produce six merchandising ready looks in only three weeks either. With a little advance planning it would be easy enough to allow them 4 or 5. And why does Joe always show up for his big edit the night before the presentation, when there’s exactly zero time for the poor designer to make any of the changes he insists on? It’s all about the drama.

  • BrooklynBomber

    Wow, this is SO Anthro. (In fact I think I’ve already seen that yellow top at Anthro.) Congrats to Andrea! 

  • I haven’t been watching this show, I’ve just been reading your recaps, HOWEVER, I have a massive girl crush on Zoe Kazan so I hope I can find a rerun of this episode on sometime this week!

  • snarkykitten

    tired of the word “cute”? how about “twee-tastic”?

  • Rand Ortega

    Twee Squee! Yay! Andrea is the love child of Betsy Johnson & Muno from Yo Gabba Gabba. Her clothes are great for the Zoe set– Deschanel, Kazan, Kravitz. I hope she, like Heatherette, Pat Fields, Betsy, etc. finds her niche clientele & continues her line.

  • Squeal!!!!  You guys next week is awesome. Can’t wait. As for this week….oy. It took me half the episode to take her seriously but she did end up making some very  ‘Anthropologie’ type things that were pretty and she does have a vision. Sometimes I want to buy things more because I like the designer (DVF, Michael Kors) and sometimes I want to buy things less because of the designer (ELO is case in point). What? It’s not ELO? ELL? Yea ok. Right. Isn’t that what I said?

    •  I understand completely and agree — there are a few designers I feel that way about, Lagerfeld topping my list (as mentioned more than once before!)  I just cannot in good conscience give money to someone I dislike that much.  I’m always a little worried about finding anything out about public figures whose work I really like because if I hate them enough, it just ruins things for me.  It was years before I could watch Top Gun again after Tom Cruise went nuts on Matt Lauer over psych treatments, and even now I have to tell myself that it’s pre-evil Tom. 

  • cheesebomb

    I don’t normally do “cute” or “entomologist,” but I actually liked some of these pieces and would wear them – especially the entomologist’s blouse and the petal jacket (not to be worn together).

  • bitchybitchybitchy

    Cannot.wait.for.Korto.,TLo,and Joe.Zee!  It’s going on my cellphone calendar tout suite!

    P.S. Sundance ran their documentary about Jean Paul Gaultier earlier this evening-what I especially loved was Gaultier’s recognition of the craftspeople and artistes in his workroom-stunning!

  • Joe Zee doesn’t get paid enough.

  • quiltrx

    Looks like she listened to Joe and it paid big dividends!  She seems like a good person and I love the ‘kooky’ aesthetic.  I agree with several others–her pieces put together will work for the braver dresser, but as separates they really sing for lots of ladies.

  • Anathema_Device

    this was a fun episode. She was certainly project-worthy. And I love that Joe Zee was questioning his decision to make-over her business. I’m not really in her market at all, but I can see the appeal of a lot of this. I’m glad she was able to pull her head out of the la-la land she lives in. She, like others on this show in the past, has a pretty good team behind her.

    Can’t wait for Korto. I think I saw Kara Janx in some previews for an upcoming episode, as well?

    • betorah

      Kara Janx was on last season of the show. You saw her in a pie e they show at the beginning of each episode if this season called “The Song of Joe Zee.”

      • Anathema_Device

        Huh, I thought I saw all last season, but I guess not. Bummer. I like Kara. Thanks for clarifying. I would have been waiting all season for that episode!

  • Alex Northman

    “Lace penis applique” is not a thing I could have ever conceived of, but now I can’t imagine my life without it. Totally going to try making my own someday.

  • lchopalong

    I feel this woman must live and breathe Weetzie Bat, which means I would love her.

  • holdmewhileimnaked

    how old is she? i’m curious. i’d put her in her forties but she’s probably in her twenties somewhere.

    i was wondering why i didnt like this stuff more. it’s not just that i find the words pretty penis plastic embossed w/ glitter goop onto someone’s dress a little offputting. as well as the wallow in the tweetops. i dont wanna wallow in anything, much less something that is the risqué version of something else, & that something else is something which belongs on a five year old.

    but, i’m thinking, i should like this. right? at least a little. i mean, i remember when the bins let out all their patients, it was the late 70s in california. i remember some of the people they let out, in fact. i remember that one of them, dressed almost ridiculously much like this [if also covered in buttons], gave my exhusband & i, when we were still kids, tickets to the gong show. it turned out to be the gong show movie &, if thats available anywhere [it isnt], you can see us somewhere in the audience, in the dark.

    anyway, enough of that. i do like some of it; in fact, when i first saw the butterfly blouse in the thumbnail i decided to leave this post for last cos i thought i’d really love the stuff. oy vey, why did you then put up the karlie post, where these clothes are actually done well?

    okay–i like the butterfly blouse, i like the pink jacket. i really like the pink jacket, in fact. were i any thinner than the designer, here, i would even like the eyelet bellbottoms. i dont mind the shirtdress, though i’d cover the shoulders, & i also dont mind the dress beneath it. the rest of the stuff, not to mention her workroom, not to mention what she, herself, wears–oh i just find it trying. &, i’m afraid, dated. i dont care so much about dated, truly. otoh, it doesnt make me happy when my honest takeaway from someones work is who’s spending all the money to back this? damn.

    • geeeque

      oh i think she’s in her 40’s for sure. i am in my late 30’s and while watching this episode i turned to my husband and said you know who was my style and dance and life inspiration sophmore year in high school? lady miss kier. i’d bet that not only was Miss Electric Love Light a little ravebot in the 90’s but that she’s just a wee bit cooked from too much ectasy.

      i LOVE that raincoat and want it. and if those eyelet trousers were cigarette pants i’d scoop em in a heartbeat, future wine and coffee stains be damned.


  • DCSheehan

    She listened. She focused. She and her team delivered. It was such a sweet episode because despite her apparent flakiness this girl had ‘it’. She had a unique pov as a designer and ultimately she knew how to narrow in on that for a mass audience. So many designers on this show haven’t been able to do that. A fun episode.

  • Love the butterfly shirt!

  • I just watched this mess and it almost made me angry. I love this show, I love that Joe seeks out designers who have maybe lost their way and gives them the fatherly advice they need to get back on track. I am always pulling for the designers and want them to make a sale. I love vintage inspired and different (and my daughter and I spend our weekends finding great finds and vintage and thrift stores altering and changing to find different styles), but this was just crazy and this girl should not have been given all these breaks. I liked the pink jacket and the butterfly blouse was pretty, but it was the print that was pretty, not the shirt (it was just a button down shirt for $125.00 and it would have been $15.00 at Forever 21 which is where 20 somethings have to shop because they are not making $150,000 a year which she said was her price point). The buyers were kind. Maybe they deal with a lot of zany artists. I was shocked when they said they could work with her.
    Where I do think this girl has a market is with children’s clothing. Her designs would be very cute on little girls

    • CozyCat

      Her prices and designs were actually right in line with the rest of Anthropologie’s stock. (check their website)   It’s not a cheap story, it’s off beat stuff, but well made off beat stuff.  Is that worth it?  Well, they have a market, so someone says yes. 

      One time I was window shopping in one of their big city stores.  After a while I was so overwhelmed by all the colors and fabrics and details that I had to leave and walk into the J Crew next door to “cleanse my palate” with some tailored preppiness.

  • kimmeister

    This ep was such a roller coaster ride for me.  I loved that she listened and she appeared to take Joe’s criticism very seriously; I hate that she had a ‘relapse’ and did that weird storybook for the AP editor.  Seriously, did no one on her team (like the normal hair color woman) try to talk her out of going that route?

    I was pleasantly surprised by how commercial she was able to get for the Anthropologie presentation (although that rain jacket looks like a house dress to me.) Her excitement and gratitude were endearing, as was Joe’s scrunched up smiley face at the end.

  • clothestrophobic

    I did not like her clothes, or her co-opting “occupy” (“occupy fashion week”) when her market is twenty-somethings with six figure incomes. I kept wondering if the whole thing was a joke.  
    Mostly I wanted to post because beyond her or the clothes, I find the entire “twee” aesthetic disappointing and conservative, especially for women.  I just couldn’t stand the little girl giggling and the baby-voice – why would an artist – or a business woman – want to present herself this way?  I will be very happy when this particular girlie trend is over. It’s such an embarrassing representation of femininity.  No wonder the journalist wasn’t interested.  
     I was happy that she did hear Joe’s comments and take his advice – and her looks did improve. Nonetheless, it doesn’t surprise me that a lot of people have commented that her designs should be for children. But then, the Unruly Heir guys were not that different – they were marketing extended adolescence. All this coochie-coo persona and affected irresponsibility and cluelessness might be bother me less if these people weren’t throwing so much money around. It’s truly a “let them eat cake” moment in our history and these kids are the sweet, guileless Marie Antoinettes playing in their little hobby-fashion shops with daddy and mommy’s money. 

  • Hehehe Joe Zee’s face is so cute <3

  • Trisha26

    I loved Andrea’s quirky aesthetic (although that first presentation of “found fabric garments” to Joe was downright scary) and was sorry to see her compromise so much on the final clothes. I loved the outfit she did for Zoe. To me Andrea is one of those artistic people who not only need – but deserve – a benefactor so they can sell beautiful & unusual one-of-a-kind pieces in a funky boutique. Based on the show however, we’re to assume she wants to design & sell to the wannabe quirky masses. I suppose this would mean she could eventually have that boutique too and make some special pieces, but it was all rather disheartening.