Zac Efron for John John Denim

Posted on August 08, 2012

Pampered pretty boy butches up for denim campaign. Details to follow.


Zac Efron, recently named the new face of John John Denim, was photographed by Jacques Dequeker and styled by Jenny Richter and Felipe Veloso for the brand’s latest ad campaign.

We’ll say this: he looks a lot more attractive to us since he aged up and filled out a little. He’s not for us, but we totally get the appeal he inspires in others. If he makes you moist as a snack cake, go with it, we say. We don’t quite think he fits the character type of “bad-ass hotrod jockey” but whatever. It’s an ad campaign, not a documentary. He’s far from the first milk-whiskered pretty boy to butch it up and he’s equally as far from the last.



[Photo Credit: Jacques Dequeker]

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    • sockandaphone

      i have the worst crush on him, and these pictures are not making it better.

      • RebeccaKW

         You may have seen it-there is a picture floating around somewhere, from some ad or editiorial.  He’s wearing nothing but undies, and he’s in the act of taking them off.  The reflection in the mirror shows the top portion of his fine ass, and the front…well.  If you haven’t seen it, you should find it.

        • sockandaphone

          thank you fellow PUF, for pointing this out!

    • Judy_J

      Everyone looks like they need a bath.  Gritty, I understand.  But dirty (as in unwashed)?  No, not for this bitter kitten.

      • joe_tey83

         I don’t mind giving Efron a bath. Preferably together.

    • MajorBedhead

      Someone else can have Zac. I’m lusting after the cars.

      I do not get the jeans that look like they’ve been bleached with urine. I don’t know who thought that was a good look, but it’s not and it needs to stop. 

      • Thathoodwink

        What cars? What jeans?

    • altalinda

      Butch?  Hahahahahahahaha.

      • Kiltdntiltd

        Right? Butch. Not. So. Much.

        • UglyCasanova

          I instead of U and we have a word more fitting.

          • Kiltdntiltd

             I think I love you.

            • LesYeuxHiboux

               So what’re you so afraid of?

            • Kiltdntiltd

              Not sure I understand you, here, in the context of this thread conversation.

            • RebeccaKW

              David Cassidy song lyrics?

            • Kiltdntiltd

               Thanks RebeccaKW.  It took you to get me on board with this.  With regard to Mr Efron, nothing of more substance than David Cassidy lyrics, come to mind.

      • Celandine1

        These pictures had me bursting out Hahahahahahahahahaa, especially 2, 3, & 4! Cheeseball

      • lovelyivy

         Aaaw, but he’s trying so desperately hard! I find it unconvincing at best, but golf claps for the attempt.

    • TonyGo

      Joey to Joseph Lawrence Redux.

      • Angela

         I take your point, but I was thinking more along the lines of a baby John Stamos…there’s a preponderance of hair product poofing that pompadour!

        • Alloy Jane

          I think they were going for the “Jordan Catalano” thing.  Poor kid, way too soft around the edges for this.  And the denim-wear here is not my bag.

    • Kiltdntiltd

      For me, all I can see is yet another brand of ridiculously pricey jeans that look like they’ve spent the last 20 years under some old farm machinery in a barn in North Dakota. Yawn. Oh, and Mr Efron? Also, yawn.

      •ía-Gavello/1253586868 Lucía Gavello

        Seriously, those jeans look as filthy as everyone in this pictures. Not good when your car is cleaner than your hair people!

        And Zack… I want to punch him in every shot, he didn’t look THIS punchable even in his HSM days. And I’m not talking in a “smack that ass” sense, I literally want to kick that doucheface. (Babydouches make me violent, I apologize)

        • Cassie

          Babydouches make me get a little slap-happy, too.

        • marlie

           I was also getting a really, really extra strong whiff of babydouche.

        • Kiltdntiltd

           Unfortunately, this person is no longer in the BABY douche category. Sigh.

    • l3icest3r


    • LinXGUA

      I thought he was Enrique Iglesias.

      • bswartz


      • MilaXX

         I did too.

      • UglyCasanova

        hahaha, Enrique is not that chubby.

      •ía-Gavello/1253586868 Lucía Gavello

        It’s the beanie and the overall expensive homeless look.

        • marlie

           It’s that beanie that makes me want to slap him so badly!

          • RebeccaKW

             Those beanies are terrible.  You can put it on anyone and they would immediately drop 20 hot points.

      • Anne Lucchesi

        Dang, must read before posting! You beat me to it!

      • Judih1

        That knit hat photo is definetely an Enrique knock off.

    • holdmewhileimnaked

      he’s got four skinny girls sitting on the back of his ranchero & still he’s asking for a handout?

    • asampat

      he’s channeling a bit of ricky martin here

    • IMNAngryLiberal

      I think I like him all clean and shiny better.

      • Lisa

        Yeah, some guys just don’t pull of grimy that well.  Nothing to be ashamed of – he just needs to scrub it down and go back to his wheelhouse.

    • Katie Wolf

      Everyone looks like they’re seconds away from breaking into a dirty dance competition, and not the good kind of dirty. Also, WTF w/ that extended hand inviting us, the viewer, to join the squad in the back of that El Camino? No. A thousand times no!

    • Rebecca Johnson


      Sorry, but that’s my first reaction to this attempt at masculine-ification. 

    • clatie


    • Frank_821

      He is a pretty boy but he seems way to bland for this kind of ad. I think back to those spreads Ewan McGregor had these past couple of weeks. Now he was selling the leather

      • call_me_schmeg

        For real! (mmmmmm… Ewan….) Norman Reedus I could believe in this ad. Baby Zac with his dirty whiskers, not so much.

        • tereliz

          I would take Norman Reedus over Zac Efron ANY DAY! (Ewan goes without saying)

      • marlie

         That’s for damn sure. Ewan… {sigh}

    • turtleemily

      The mullet in the one shot made me laugh.

      In my mind, I replaced BB!Simon Tam with Jensen Ackles, and it made it all much more tolerable.

      • Amy Ennis

        Now I’d love to see Jensen Ackles here. Yummy.

      • Elisa_G

        He does look a lot like Jensen Ackles, but he’s not as good yet as overcompensating for being so pretty. Needs a bit more aging and toughening up.

      • Laurie S. Neilsen

        Yeah, I see him, and all I can see is Baby Simon Tam.

    • marlie

      I don’t buy it at all. 

    • Sara__B

      Amazing eyes. Great face. Fabulous body. Wrong ad campaign for him.

      • Sue_Asponte

        Agreed. I love Zac Efron, but this is ridiculous. 

        • Lisa

          Yeah, I mean, I’ll cop to it – I”m exactly twice his age, and I find him fairly hot.  But the ads make him look like a douche.  And I hate that knitted dead thing on his head!

    • Shawn EH

      Even his bitchface is sweet!

    • formerlyAnon

      Meh. So very, very faux.

      (But, to each their own!)

    • hughman

      A humongous NOOOO just for wearing one of those ridiculous knitted sacks on his head. I hate those with a burning passion, especially here in L.A. where it DOESN’T SNOW AND BARELY RAINS SO YOU DO NOT NEED TO WEAR A HAT OF WOOL TO COVER YOUR FAUX-HAWK YOU STUPID MAN-CHILD. 

      I’m sorry, this subject makes Mommy a little testy. 

      • marlie

         Thank you for saying this. Seriously.

    • Excellence_and_Elegance

      He’s trying for heterosexual too hard.

      What’s that? He is straight? No, really?

    • JanieS

      That’s … butch?


    • Rand Ortega

      You mean that’s not an ad for the next season of “The A-List LA”?

    • SpcilK

      He Works Out!

    • homofascist

      Good Strangers With Candy reference T.Lo!

      • Nancy Marion

        I would *kill* to see Jerri Blank terrorize him.

        • homofascist

          Sooooooooo Jimmy Tickles!

        • holdstillnow

          That’s an AMAZING thought.

      • YourBaloneyDontGotNoSecondName

        more, raising arizona, but i like your sense of humor!

    • YourBaloneyDontGotNoSecondName

      son, you got a panty on your head.

      • LinXGUA

        omg Hahahahaha!
        You’re a gem!

    • sleepycat

      gay, I think this makes him look so much gayer then usual. He is a bit on the muscle twink side to really peak my interest (think athletic and sometimes kellen lultz[sp?])

    • Amy Ennis

      He’s cute, but way too young for me. All I could think was I want the car. 

    • Sartorial_She

      Best thing that can happen to him is an industrial accident.

    • momogus

      He’s pretty beautiful, but I can’t see him as anything but that kid from High School Musical.

    • Pants_are_a_must

      There s a strong whiff of Timberdouche from this campaign. What gives?

    • MilaXX

      Try as he might, he can’t give off a bad by image no matter how dirty he makes his jeans.

    • siriuslover

      I agree that he looks more grown up (and much better). I thought he might have that baby face forever.

    • UglyCasanova

      One of the few who does not find him attractive, I shall wear that badge proudly.

      • Sartorial_She

         You are soooooo not alone!

      • marlie

         Nope, definitely not alone.

    • ChelseaNH

      He reminds me of Colin Farrell.  Not sure that’s a good thing for Colin.

    • TropiCarla

      I love the jacket in the first shot. That is all.

    • bellafigura1

      Everyone looks like John Stamos to me.

      • ASK26

        are you eating greek yogurt

    • David Calder

      I feel bad for that skinny, slightly ratty urchin boy in the second to last photo…

    • ASK26

      remove duplicate….

    • margaret meyers

      He looks like he’s got little goat legs.

    • j_anson

      Damn, though, none of that denim appeals at all.

    • throwslikeagirl

      Ick. Is he such a bad actor that he can’t even pull off looking authentic for one lousy still photo? The vibe I’m getting is of a self-important, spoiled douche. He’s beautiful, but I’m not buying the character.

    • Call me Bee

      I’ve never been a fan, but I saw Zak on the Graham Norton show with Matt LeBlanc a few weeks ago.  He was cute and funny and self-effacing.  Likable, even.  So his douche level has gone way down for me. 
      Even so–this layout is just silly.   For anyone. 

    • Cat_In_A_Hat

      Ive never been a fan but… he looks really hot in a beanie and stretched T-Shirt!

    • 5HT


    • butter nut

      he’s this generation’s joey lawrence.  and his face makes me laugh just as much.

    • Alisa Rivera

      I live a block away from the garage where this was photographed. It’s the same place Justin Bieber shot his last video. Not sure why this has become Teen Idol Photography Central.

    • Nonnah

      It looks like audition stills for “Grease.”

    • Anne Lucchesi

      The beanie pictures make him look like Julio Iglesias. Mostly though, all I can think of is the Friends episode where Joey waxed Chandler’s eyebrows (or was it vice versa?), because that is what stands out to me the most in these pictures. Just me?

      • LesYeuxHiboux

         Think he’ll cover “Tonight I’m Fucking You”? Go Wildcats!

    • quiltrx

      He’s not my cup of tea.  I like the first picture, I guess.

      The fourth picture looks like an 80s gay magazine pic (like those of Tom Cruise that one time LOL).

    • Gabriella M

      Pretend this editorial is Simon Tam, and it becomes HILARIOUS. 

    • Linderella

      Having never actually seen him in, well, anything, I must say I didn’t know he had such nice arms.  So I’ll give him that.

    • boweryboy


      That’s all I see in each photo, the begining of a gay porn.

    • emily mcginnis

      yes, please.

    • LesYeuxHiboux

      Nope. He’s a clean shave all the way. I’m talking geek-chic and preppy blazers as far as the eye can see. 

    • frankystein123

      They’re okay I guess, but whatever.

    • Samantha

      “Moist as a snack cake”?! Please tell me this is a Strangers with Candy reference!
      Anyway, he looks like a douchebag.

    • DesertDweller79

      LOL!  These are too funny!  Butch?  Ha ha ha ha ha!!!

      Ah, thank you T & Lo.  I needed a good laugh.

    • RzYoung

      I know it seems like a weird thing to say but it actually must be quite hard to be that ridiculously good-looking. He doesn’t really do it for me but I too can see it.

    • carpediva

      Baby douche.

    • carpediva

      Ooops just scrolled down and saw I’m not the first on the “baby douche” train.

      Scrolldown douche!

    • Lisa

      I wonder – and I’m just spitballin’ here – if this might have been done as a tie-in or a “reflection” (if you will) for his new movie “The Paperboy”, that’s coming out this fall.  He pretty much looks like this through the whole movie – just sweaty and gross with tight jeans and a wifebeater tank.  But then again, the whole cast of the  movie looks sweaty and gross through the whole movie.

    • kmk05

      Which party is he going to where there are only women? And why is he there, then?

      I don’t mind him, but these ads are really not for me: I have to grit my teeth at the picture where he is holding onto that woman. I know it’s standard, but I think it looks creepy and possessive.

    • Penn Collins

      BWAHAHAHAHAHAHAHHAHAHA! Needed this morning laugh….  Just awful and delightfully totally wrong! 

    • Jessica TallGirl Freeman

      He has never interested me, but I do get the appeal.  I still think he looks like a teenager, and a pretty boy.  

    • jimmack

      I am glad he is not for, Zac is for me! In photo 8, he is hugged the other cute guy…not that tramp!

      Why oh why do all the jean looks like they need to go into the wash? If this is the new look, I don’t have to do laundry this weekend.

    • Ashley

      If he makes you moist as a snack cake, go with it, we say.  *giggles*

    • tereliz

      I can’t find him attractive. He’s just too fake for me. And this campaign makes every shot look extra contrived, like stills from a music video. The shot in the bed of the El Camino looks like he’s about to break into a rousing rendition of George Michaels’ Faith. “Bay-BAY!”

    • NCDFan

      He looks like a dirty John Stamos. I hate these denim looks, they look dirty and to me dirty implies stinky.

      • alyce1213

        a dirty John Stamos      redundant

        • Pennymac


    • alyce1213

      Douche bag,

    • Mori Clark

      not a big fan of the stache (like i’m ever a fan of facial hair) but it’s zefron, so it’s still appreciated. 

    • Kerry McCombs

      To me he’s never looked gayer.

    • silaria

      My only thought on all these pictures is “L.O.L.”  With the occasional interjection of “Arms!”

    • Hanna Choe

      I’ve got to work “moist as a snack cake” into my everyday conversations. 

    • Corazon Nunez

      I’m trying to remember high school musical, with this face, and coming up with zip.

    • Brady Galan

      Quel douchebag look!

    • Erin

      Sometime, for some purpose, I absolutely must steal “milk-whiskered pretty boy.”

      Efron?  Enh.  Cute.  I think I’m gettin’ old — send him back to prom and send me a Cloon, please.