Zac Efron for John John Denim

Posted on August 08, 2012

Pampered pretty boy butches up for denim campaign. Details to follow.


Zac Efron, recently named the new face of John John Denim, was photographed by Jacques Dequeker and styled by Jenny Richter and Felipe Veloso for the brand’s latest ad campaign.

We’ll say this: he looks a lot more attractive to us since he aged up and filled out a little. He’s not for us, but we totally get the appeal he inspires in others. If he makes you moist as a snack cake, go with it, we say. We don’t quite think he fits the character type of “bad-ass hotrod jockey” but whatever. It’s an ad campaign, not a documentary. He’s far from the first milk-whiskered pretty boy to butch it up and he’s equally as far from the last.



[Photo Credit: Jacques Dequeker]

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  • sockandaphone

    i have the worst crush on him, and these pictures are not making it better.

    • RebeccaKW

       You may have seen it-there is a picture floating around somewhere, from some ad or editiorial.  He’s wearing nothing but undies, and he’s in the act of taking them off.  The reflection in the mirror shows the top portion of his fine ass, and the front…well.  If you haven’t seen it, you should find it.

      • sockandaphone

        thank you fellow PUF, for pointing this out!

  • Judy_J

    Everyone looks like they need a bath.  Gritty, I understand.  But dirty (as in unwashed)?  No, not for this bitter kitten.

    • joe_tey83

       I don’t mind giving Efron a bath. Preferably together.

  • Someone else can have Zac. I’m lusting after the cars.

    I do not get the jeans that look like they’ve been bleached with urine. I don’t know who thought that was a good look, but it’s not and it needs to stop. 

    • Thathoodwink

      What cars? What jeans?

  • altalinda

    Butch?  Hahahahahahahaha.

    • Right? Butch. Not. So. Much.

      • I instead of U and we have a word more fitting.

        •  I think I love you.

          • LesYeuxHiboux

             So what’re you so afraid of?

          • Not sure I understand you, here, in the context of this thread conversation.

          • RebeccaKW

            David Cassidy song lyrics?

          •  Thanks RebeccaKW.  It took you to get me on board with this.  With regard to Mr Efron, nothing of more substance than David Cassidy lyrics, come to mind.

    • Celandine1

      These pictures had me bursting out Hahahahahahahahahaa, especially 2, 3, & 4! Cheeseball

    • lovelyivy

       Aaaw, but he’s trying so desperately hard! I find it unconvincing at best, but golf claps for the attempt.

  • TonyGo

    Joey to Joseph Lawrence Redux.

    •  I take your point, but I was thinking more along the lines of a baby John Stamos…there’s a preponderance of hair product poofing that pompadour!

      • I think they were going for the “Jordan Catalano” thing.  Poor kid, way too soft around the edges for this.  And the denim-wear here is not my bag.

  • For me, all I can see is yet another brand of ridiculously pricey jeans that look like they’ve spent the last 20 years under some old farm machinery in a barn in North Dakota. Yawn. Oh, and Mr Efron? Also, yawn.

    • Seriously, those jeans look as filthy as everyone in this pictures. Not good when your car is cleaner than your hair people!

      And Zack… I want to punch him in every shot, he didn’t look THIS punchable even in his HSM days. And I’m not talking in a “smack that ass” sense, I literally want to kick that doucheface. (Babydouches make me violent, I apologize)

      • Babydouches make me get a little slap-happy, too.

      •  I was also getting a really, really extra strong whiff of babydouche.

      •  Unfortunately, this person is no longer in the BABY douche category. Sigh.

  • l3icest3r


  • LinXGUA

    I thought he was Enrique Iglesias.

    • bswartz


    • MilaXX

       I did too.

    • hahaha, Enrique is not that chubby.

    • It’s the beanie and the overall expensive homeless look.

      •  It’s that beanie that makes me want to slap him so badly!

        • RebeccaKW

           Those beanies are terrible.  You can put it on anyone and they would immediately drop 20 hot points.

    • Anne Lucchesi

      Dang, must read before posting! You beat me to it!

    • Judih1

      That knit hat photo is definetely an Enrique knock off.

  • holdmewhileimnaked

    he’s got four skinny girls sitting on the back of his ranchero & still he’s asking for a handout?

  • asampat

    he’s channeling a bit of ricky martin here

  • IMNAngryLiberal

    I think I like him all clean and shiny better.

    • Lisa

      Yeah, some guys just don’t pull of grimy that well.  Nothing to be ashamed of – he just needs to scrub it down and go back to his wheelhouse.

  • Everyone looks like they’re seconds away from breaking into a dirty dance competition, and not the good kind of dirty. Also, WTF w/ that extended hand inviting us, the viewer, to join the squad in the back of that El Camino? No. A thousand times no!

  • Rebecca Johnson


    Sorry, but that’s my first reaction to this attempt at masculine-ification. 

  • clatie


  • Frank_821

    He is a pretty boy but he seems way to bland for this kind of ad. I think back to those spreads Ewan McGregor had these past couple of weeks. Now he was selling the leather

    • call_me_schmeg

      For real! (mmmmmm… Ewan….) Norman Reedus I could believe in this ad. Baby Zac with his dirty whiskers, not so much.

      • tereliz

        I would take Norman Reedus over Zac Efron ANY DAY! (Ewan goes without saying)

    •  That’s for damn sure. Ewan… {sigh}

  • turtleemily

    The mullet in the one shot made me laugh.

    In my mind, I replaced BB!Simon Tam with Jensen Ackles, and it made it all much more tolerable.

    • Amy Ennis

      Now I’d love to see Jensen Ackles here. Yummy.

    • Elisa_G

      He does look a lot like Jensen Ackles, but he’s not as good yet as overcompensating for being so pretty. Needs a bit more aging and toughening up.

    • Yeah, I see him, and all I can see is Baby Simon Tam.

  • I don’t buy it at all. 

  • Sara__B

    Amazing eyes. Great face. Fabulous body. Wrong ad campaign for him.

    • Sue_Asponte

      Agreed. I love Zac Efron, but this is ridiculous. 

      • Lisa

        Yeah, I mean, I’ll cop to it – I”m exactly twice his age, and I find him fairly hot.  But the ads make him look like a douche.  And I hate that knitted dead thing on his head!

  • Even his bitchface is sweet!

  • formerlyAnon

    Meh. So very, very faux.

    (But, to each their own!)

  • hughman

    A humongous NOOOO just for wearing one of those ridiculous knitted sacks on his head. I hate those with a burning passion, especially here in L.A. where it DOESN’T SNOW AND BARELY RAINS SO YOU DO NOT NEED TO WEAR A HAT OF WOOL TO COVER YOUR FAUX-HAWK YOU STUPID MAN-CHILD. 

    I’m sorry, this subject makes Mommy a little testy. 

    •  Thank you for saying this. Seriously.

  • Excellence_and_Elegance

    He’s trying for heterosexual too hard.

    What’s that? He is straight? No, really?

  • JanieS

    That’s … butch?


  • Rand Ortega

    You mean that’s not an ad for the next season of “The A-List LA”?

  • SpcilK

    He Works Out!

  • homofascist

    Good Strangers With Candy reference T.Lo!

    • I would *kill* to see Jerri Blank terrorize him.

      • homofascist

        Sooooooooo Jimmy Tickles!

      • holdstillnow

        That’s an AMAZING thought.

    • YourBaloneyDontGotNoSecondName

      more, raising arizona, but i like your sense of humor!

  • YourBaloneyDontGotNoSecondName

    son, you got a panty on your head.

    • LinXGUA

      omg Hahahahaha!
      You’re a gem!

  • sleepycat

    gay, I think this makes him look so much gayer then usual. He is a bit on the muscle twink side to really peak my interest (think athletic and sometimes kellen lultz[sp?])

  • Amy Ennis

    He’s cute, but way too young for me. All I could think was I want the car. 

  • Sartorial_She

    Best thing that can happen to him is an industrial accident.

  • momogus

    He’s pretty beautiful, but I can’t see him as anything but that kid from High School Musical.

  • Pants_are_a_must

    There s a strong whiff of Timberdouche from this campaign. What gives?

  • MilaXX

    Try as he might, he can’t give off a bad by image no matter how dirty he makes his jeans.

  • siriuslover

    I agree that he looks more grown up (and much better). I thought he might have that baby face forever.

  • One of the few who does not find him attractive, I shall wear that badge proudly.

    • Sartorial_She

       You are soooooo not alone!

    •  Nope, definitely not alone.

  • ChelseaNH

    He reminds me of Colin Farrell.  Not sure that’s a good thing for Colin.

  • TropiCarla

    I love the jacket in the first shot. That is all.

  • bellafigura1

    Everyone looks like John Stamos to me.

    • ASK26

      are you eating greek yogurt

  • I feel bad for that skinny, slightly ratty urchin boy in the second to last photo…

  • ASK26

    remove duplicate….

  • margaret meyers

    He looks like he’s got little goat legs.

  • j_anson

    Damn, though, none of that denim appeals at all.

  • throwslikeagirl

    Ick. Is he such a bad actor that he can’t even pull off looking authentic for one lousy still photo? The vibe I’m getting is of a self-important, spoiled douche. He’s beautiful, but I’m not buying the character.

  • Call me Bee

    I’ve never been a fan, but I saw Zak on the Graham Norton show with Matt LeBlanc a few weeks ago.  He was cute and funny and self-effacing.  Likable, even.  So his douche level has gone way down for me. 
    Even so–this layout is just silly.   For anyone. 

  • Cat_In_A_Hat

    Ive never been a fan but… he looks really hot in a beanie and stretched T-Shirt!

  • 5HT


  • butter nut

    he’s this generation’s joey lawrence.  and his face makes me laugh just as much.

  • Alisa Rivera

    I live a block away from the garage where this was photographed. It’s the same place Justin Bieber shot his last video. Not sure why this has become Teen Idol Photography Central.

  • Nonnah

    It looks like audition stills for “Grease.”

  • Anne Lucchesi

    The beanie pictures make him look like Julio Iglesias. Mostly though, all I can think of is the Friends episode where Joey waxed Chandler’s eyebrows (or was it vice versa?), because that is what stands out to me the most in these pictures. Just me?

    • LesYeuxHiboux

       Think he’ll cover “Tonight I’m Fucking You”? Go Wildcats!

  • quiltrx

    He’s not my cup of tea.  I like the first picture, I guess.

    The fourth picture looks like an 80s gay magazine pic (like those of Tom Cruise that one time LOL).

  • Pretend this editorial is Simon Tam, and it becomes HILARIOUS. 

  • Linderella

    Having never actually seen him in, well, anything, I must say I didn’t know he had such nice arms.  So I’ll give him that.

  • boweryboy


    That’s all I see in each photo, the begining of a gay porn.

  • emily mcginnis

    yes, please.

  • LesYeuxHiboux

    Nope. He’s a clean shave all the way. I’m talking geek-chic and preppy blazers as far as the eye can see. 

  • frankystein123

    They’re okay I guess, but whatever.

  • “Moist as a snack cake”?! Please tell me this is a Strangers with Candy reference!
    Anyway, he looks like a douchebag.

  • DesertDweller79

    LOL!  These are too funny!  Butch?  Ha ha ha ha ha!!!

    Ah, thank you T & Lo.  I needed a good laugh.

  • RzYoung

    I know it seems like a weird thing to say but it actually must be quite hard to be that ridiculously good-looking. He doesn’t really do it for me but I too can see it.

  • carpediva

    Baby douche.

  • carpediva

    Ooops just scrolled down and saw I’m not the first on the “baby douche” train.

    Scrolldown douche!

  • Lisa

    I wonder – and I’m just spitballin’ here – if this might have been done as a tie-in or a “reflection” (if you will) for his new movie “The Paperboy”, that’s coming out this fall.  He pretty much looks like this through the whole movie – just sweaty and gross with tight jeans and a wifebeater tank.  But then again, the whole cast of the  movie looks sweaty and gross through the whole movie.

  • kmk05

    Which party is he going to where there are only women? And why is he there, then?

    I don’t mind him, but these ads are really not for me: I have to grit my teeth at the picture where he is holding onto that woman. I know it’s standard, but I think it looks creepy and possessive.

  • BWAHAHAHAHAHAHAHHAHAHA! Needed this morning laugh….  Just awful and delightfully totally wrong! 

  • He has never interested me, but I do get the appeal.  I still think he looks like a teenager, and a pretty boy.  

  • I am glad he is not for, Zac is for me! In photo 8, he is hugged the other cute guy…not that tramp!

    Why oh why do all the jean looks like they need to go into the wash? If this is the new look, I don’t have to do laundry this weekend.

  • If he makes you moist as a snack cake, go with it, we say.  *giggles*

  • tereliz

    I can’t find him attractive. He’s just too fake for me. And this campaign makes every shot look extra contrived, like stills from a music video. The shot in the bed of the El Camino looks like he’s about to break into a rousing rendition of George Michaels’ Faith. “Bay-BAY!”

  • NCDFan

    He looks like a dirty John Stamos. I hate these denim looks, they look dirty and to me dirty implies stinky.

    • alyce1213

      a dirty John Stamos      redundant

      • Pennymac


  • alyce1213

    Douche bag,

  • not a big fan of the stache (like i’m ever a fan of facial hair) but it’s zefron, so it’s still appreciated. 

  • To me he’s never looked gayer.

  • silaria

    My only thought on all these pictures is “L.O.L.”  With the occasional interjection of “Arms!”

  • Hanna Choe

    I’ve got to work “moist as a snack cake” into my everyday conversations. 

  • Corazon Nunez

    I’m trying to remember high school musical, with this face, and coming up with zip.

  • Quel douchebag look!

  • Sometime, for some purpose, I absolutely must steal “milk-whiskered pretty boy.”

    Efron?  Enh.  Cute.  I think I’m gettin’ old — send him back to prom and send me a Cloon, please.